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490 hedge funds and large institutions have $9.77B invested in Affirm in 2025 Q1 according to their latest regulatory filings, with 94 funds opening new positions, 186 increasing their positions, 145 reducing their positions, and 101 closing their positions.

New
Increased
Maintained
Reduced
Closed

28% more repeat investments, than reductions

Existing positions increased: 186 | Existing positions reduced: 145

18% more call options, than puts

Call options by funds: $687M | Put options by funds: $583M

1.21% more ownership

Funds ownership: 76.29%77.5% (+1.2%)

7% less first-time investments, than exits

New positions opened: 94 | Existing positions closed: 101

2% less funds holding

Funds holding: 501490 (-11)

13% less funds holding in top 10

Funds holding in top 10: 1513 (-2)

23% less capital invested

Capital invested by funds: $12.6B → $9.77B (-$2.86B)

Holders
490
Holders Change
-11
Holders Change %
-2.2%
% of All Funds
6.57%
Holding in Top 10
13
Holding in Top 10 Change
-2
Holding in Top 10 Change %
-13.33%
% of All Funds
0.17%
New
94
Increased
186
Reduced
145
Closed
101
Calls
$687M
Puts
$583M
Net Calls
+$104M
Net Calls Change
+$93.7M
Name Holding Trade Value Shares
Change
Change in
Stake
DAS
76
Diversify Advisory Services
Utah
$11.2M +$6.3M +106,351 +91%
State Board of Administration of Florida Retirement System
77
State Board of Administration of Florida Retirement System
Florida
$10.6M +$859K +14,490 +7%
California State Teachers Retirement System (CalSTRS)
78
California State Teachers Retirement System (CalSTRS)
California
$10.3M +$66.7K +1,126 +0.5%
Verition Fund Management
79
Verition Fund Management
Connecticut
$10.2M -$1.85M -31,234 -12%
SSA
80
Schonfeld Strategic Advisors
New York
$10.1M +$4.39M +74,102 +49%
TRSOTSOK
81
Teachers Retirement System of the State of Kentucky
Kentucky
$9.06M +$474K +8,000 +4%
Royal Bank of Canada
82
Royal Bank of Canada
Ontario, Canada
$8.75M +$231K +3,892 +2%
Mirae Asset Global ETFs Holdings
83
Mirae Asset Global ETFs Holdings
Hong Kong
$8.51M -$759K -12,813 -6%
JFG
84
Jefferies Financial Group
New York
$8.41M +$10.3M +174,051 +1,439%
Envestnet Asset Management
85
Envestnet Asset Management
Illinois
$8.33M +$9.83M +165,863 +893%
Hudson Bay Capital Management
86
Hudson Bay Capital Management
Connecticut
$8.14M -$73.9M -1,247,557 -87%
ECM
87
Eisler Capital Management
United Kingdom
$7.94M +$10.4M +175,826 New
AG
88
Algert Global
California
$7.94M -$178K -3,011 -2%
Mitsubishi UFJ Asset Management
89
Mitsubishi UFJ Asset Management
Japan
$7.82M +$2.36M +39,900 +30%
Raymond James Financial
90
Raymond James Financial
Florida
$7.75M -$4.04M -68,172 -28%
Wells Fargo
91
Wells Fargo
California
$7.71M -$29.8M -502,945 -75%
SFI
92
Susquehanna Fundamental Investments
Pennsylvania
$7.15M -$23.7K -400 -0.3%
American Century Companies
93
American Century Companies
Missouri
$6.88M +$3.37M +56,921 +60%
Ameriprise
94
Ameriprise
Minnesota
$6.76M +$236K +3,982 +3%
LP
95
LMR Partners
United Kingdom
$6.76M +$6.41M +108,109 +261%
TC
96
TownSquare Capital
Utah
$6.41M +$1.74M +29,434 +26%
QCM
97
Quantinno Capital Management
New York
$6.33M +$1.13M +19,043 +16%
GIPM
98
G2 Investment Partners Management
New York
$6.33M +$8.3M +140,000 New
TC
99
Tairen Capital
Hong Kong
$6.33M +$8.3M +140,000 New
BCH
100
Berkshire Capital Holdings
California
$6.3M -$2.24M -37,850 -21%

AFRM Hedge Fund Activity: Q1 2025 in Review

490 of the 7,457 institutional investors tracked by Wall St. Rank reported a position in Affirm (AFRM) for Q1 2025, worth a combined $9.77B — down 23% from $12.6B a quarter earlier.

Sellers outnumbered buyers: 101 funds closed out of AFRM and 94 opened new positions — a net loss of 7 holders — while 145 trimmed existing stakes and 186 added.

The largest buyer was Citadel Advisors, adding an estimated $159M. The largest seller was Coatue Management, exiting entirely with an estimated $160M sold.

  • 490 institutional investors held Affirm (AFRM) as of Q1 2025, down from 501 in Q4 2024.
  • Funds reported $9.77B of Affirm stock for Q1 2025, down 23% quarter-over-quarter.
  • 94 funds opened new Affirm positions in Q1 2025 and 101 closed out, a net change of -7 holders.
  • The largest Affirm buyer in Q1 2025 was Citadel Advisors, an estimated $159M added.
  • The largest Affirm seller in Q1 2025 was Coatue Management, an estimated $160M sold.

Based on aggregated 13F filings for Q1 2025.