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639 hedge funds and large institutions have $17.8B invested in Affirm in 2025 Q4 according to their latest regulatory filings, with 123 funds opening new positions, 250 increasing their positions, 182 reducing their positions, and 88 closing their positions.

New
Increased
Maintained
Reduced
Closed

40% more first-time investments, than exits

New positions opened: 123 | Existing positions closed: 88

37% more repeat investments, than reductions

Existing positions increased: 250 | Existing positions reduced: 182

27% more funds holding in top 10

Funds holding in top 10: 1519 (+4)

7% more capital invested

Capital invested by funds: $16.6B → $17.8B (+$1.18B)

4% more funds holding

Funds holding: 613639 (+26)

3.06% more ownership

Funds ownership: 79.69%82.75% (+3.1%)

20% less call options, than puts

Call options by funds: $1.07B | Put options by funds: $1.34B

Holders
639
Holders Change
+26
Holders Change %
+4.24%
% of All Funds
7.77%
Holding in Top 10
19
Holding in Top 10 Change
+4
Holding in Top 10 Change %
+26.67%
% of All Funds
0.23%
New
123
Increased
250
Reduced
182
Closed
88
Calls
$1.07B
Puts
$1.34B
Net Calls
-$267M
Net Calls Change
-$125M
Name Holding Trade Value Shares
Change
Change in
Stake
HFS
601
Hughes Financial Services
Virginia
$1.71K
HHCP
602
Hilton Head Capital Partners
South Carolina
$1.71K +$1.66K +23 New
ADL
603
Asset Dedication LLC
California
$1.64K
CT
604
Clearstead Trust
Maine
$1.56K
BHWM
605
Beaird Harris Wealth Management
Texas
$1.41K +$1.29K +18 +1,800%
PS
606
PayPay Securities
Japan
$1.26K -$1.37K -19 -53%
BHWM
607
Bay Harbor Wealth Management
Maryland
$1.26K +$648 +9 +113%
TCM
608
Tradewinds Capital Management
Washington
$1.12K
HWA
609
Heritage Wealth Advisors
Virginia
$1.12K
SGK
610
Steigerwald Gordon & Koch
Virginia
$1.12K +$1.08K +15 New
VWWMG
611
Vermillion & White Wealth Management Group
Pennsylvania
$1.12K +$1.08K +15 New
SWM
612
SHP Wealth Management
Massachusetts
$1.05K +$1.01K +14 New
1CP
613
1015 Capital Partners
Pennsylvania
$1.04K +$1.01K +14 New
AW
614
Avion Wealth
Texas
$1K -$216 -3 -11%
EP
615
Essential Partners
California
$968 -$2.38K -33 -72%
TFG
616
Team Financial Group
California
$893
IPS
617
Investors Portfolio Services
Washington
$826 +$792 +11 New
PWA
618
Principia Wealth Advisory
Texas
$819 +$216 +3 +38%
HIA
619
HFM Investment Advisors
New Jersey
$745 +$216 +3 +43%
BCH
620
Berkshire Capital Holdings
California
$744
VWM
621
Vermillion Wealth Management
Minnesota
$744
ACA
622
American Capital Advisory
Idaho
$670 -$72 -1 -10%
CTC
623
Central Trust Company
Missouri
$645 +$648 +9 New
MCM
624
MV Capital Management
Maryland
$596
Pacer Advisors
625
Pacer Advisors
Pennsylvania
$521