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639 hedge funds and large institutions have $17.8B invested in Affirm in 2025 Q4 according to their latest regulatory filings, with 123 funds opening new positions, 250 increasing their positions, 182 reducing their positions, and 88 closing their positions.

New
Increased
Maintained
Reduced
Closed

40% more first-time investments, than exits

New positions opened: 123 | Existing positions closed: 88

37% more repeat investments, than reductions

Existing positions increased: 250 | Existing positions reduced: 182

27% more funds holding in top 10

Funds holding in top 10: 1519 (+4)

7% more capital invested

Capital invested by funds: $16.6B → $17.8B (+$1.18B)

4% more funds holding

Funds holding: 613639 (+26)

3.06% more ownership

Funds ownership: 79.69%82.75% (+3.1%)

20% less call options, than puts

Call options by funds: $1.07B | Put options by funds: $1.34B

Holders
639
Holders Change
+26
Holders Change %
+4.24%
% of All Funds
7.77%
Holding in Top 10
19
Holding in Top 10 Change
+4
Holding in Top 10 Change %
+26.67%
% of All Funds
0.23%
New
123
Increased
250
Reduced
182
Closed
88
Calls
$1.07B
Puts
$1.34B
Net Calls
-$267M
Net Calls Change
-$125M
Name Holding Trade Value Shares
Change
Change in
Stake
SL
551
Salomon & Ludwin
Virginia
$12.4K +$4.75K +66 +76%
AAG
552
Armstrong Advisory Group
Massachusetts
$12.3K -$7.2K -100 -38%
EC
553
Elequin Capital
New York
$11.8K +$11.4K +158 New
PUI
554
Purpose Unlimited Inc
$11.8K +$11.4K +158 New
BBHC
555
Brown Brothers Harriman & Co
New York
$11.7K
JWA
556
JFS Wealth Advisors
Pennsylvania
$9.97K +$3.46K +48 +56%
RWM
557
Rialto Wealth Management
New York
$9.82K +$9K +125 +1,786%
BGAI
558
Bruce G. Allen Investments
Colorado
$9.15K
KFAS
559
Keating Financial Advisory Services
Kansas
$9.15K +$8.85K +123 New
VR
560
Vision Retirement
New Jersey
$9.15K +$8.85K +123 New
HFS
561
Hantz Financial Services
Michigan
$9K
LI
562
LRI Investments
Florida
$8.56K
CA
563
Clearstead Advisors
Ohio
$8.11K +$5.47K +76 +230%
TPCW
564
TD Private Client Wealth
New York
$7.82K -$792 -11 -9%
BL
565
BFSG LLC
California
$7.44K
TVWM
566
Tower View Wealth Management
Wisconsin
$7.44K
B
567
Bayban
Minnesota
$7.44K +$7.2K +100 New
BIA
568
Bell Investment Advisors
California
$7.07K +$504 +7 +8%
T. Rowe Price Investment Management
569
T. Rowe Price Investment Management
Maryland
$7K -$1.94K -27 -23%
CFO
570
CVA Family Office
Colorado
$6.7K +$3.46K +48 +114%
AF
571
Abound Financial
California
$6.33K +$6.12K +85 New
RIAS
572
Rachor Investment Advisory Services
Michigan
$5.51K +$5.33K +74 New
MAM
573
Meeder Asset Management
Ohio
$5.06K
TC
574
Truvestments Capital
Florida
$4.76K +$4.61K +64 New
TWD
575
True Wealth Design
Ohio
$4.74K -$14.6K -203 -76%