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490 hedge funds and large institutions have $9.77B invested in Affirm in 2025 Q1 according to their latest regulatory filings, with 94 funds opening new positions, 186 increasing their positions, 145 reducing their positions, and 101 closing their positions.

New
Increased
Maintained
Reduced
Closed

28% more repeat investments, than reductions

Existing positions increased: 186 | Existing positions reduced: 145

18% more call options, than puts

Call options by funds: $687M | Put options by funds: $583M

1.21% more ownership

Funds ownership: 76.29%77.5% (+1.2%)

7% less first-time investments, than exits

New positions opened: 94 | Existing positions closed: 101

2% less funds holding

Funds holding: 501490 (-11)

13% less funds holding in top 10

Funds holding in top 10: 1513 (-2)

23% less capital invested

Capital invested by funds: $12.6B → $9.77B (-$2.86B)

Holders
490
Holders Change
-11
Holders Change %
-2.2%
% of All Funds
6.57%
Holding in Top 10
13
Holding in Top 10 Change
-2
Holding in Top 10 Change %
-13.33%
% of All Funds
0.17%
New
94
Increased
186
Reduced
145
Closed
101
Calls
$687M
Puts
$583M
Net Calls
+$104M
Net Calls Change
+$93.7M
Name Holding Trade Value Shares
Change
Change in
Stake
PCMH
551
Polymer Capital Management (HK)
Hong Kong
-$254K -4,170 Closed
CL
552
Choreo LLC
Illinois
-$261K -4,161 Closed
VanEck Associates
553
VanEck Associates
New York
-$249K -4,084 Closed
FIA
554
Foundations Investment Advisors
Arizona
-$247K -4,054 Closed
SH
555
SLT Holdings
Arizona
-$247K -4,054 Closed
EFS
556
Essex Financial Services
Connecticut
-$244K -4,004 Closed
CWM
557
Challenger Wealth Management
California
-$244K -4,000 Closed
PRS
558
Pinkerton Retirement Specialists
Idaho
-$232K -3,806 Closed
MS
559
Maven Securities
Jersey
-$231K -3,800 Closed
Thrivent Financial for Lutherans
560
Thrivent Financial for Lutherans
Minnesota
-$228K -3,750 Closed
Wealth Enhancement Advisory Services
561
Wealth Enhancement Advisory Services
Minnesota
-$228K -3,747 Closed
FRA
562
Frank Rimerman Advisors
California
-$225K -3,691 Closed
AC
563
ASB Consultores
Florida
-$223K -3,661 Closed
KI
564
Keystone Investors
Singapore
-$218K -3,579 Closed
SLAM
565
Swiss Life Asset Management
-$213K -3,508 Closed
Macquarie Group
566
Macquarie Group
Australia
-$213 -3,504 Closed
LBC
567
Leigh Baldwin & Co
New York
-$210K -3,451 Closed
BFG
568
Bleakley Financial Group
New Jersey
-$210K -3,450 Closed
CC
569
Corton Capital
Ontario, Canada
-$207K -3,396 Closed
HAG
570
HighPoint Advisor Group
Illinois
-$204K -2,615 Closed
GM
571
GeoWealth Management
Illinois
-$144K -2,363 Closed
VWM
572
Venturi Wealth Management
Texas
-$86.6K -1,422 Closed
PWMG
573
Prestige Wealth Management Group
New Jersey
-$46.1K -757 Closed
OWP
574
ORG Wealth Partners
Texas
-$42.7K -701 Closed
SIS
575
Strategic Investment Solutions
Illinois
-$34.4K -700 Closed

AFRM Hedge Fund Activity: Q1 2025 in Review

490 of the 7,457 institutional investors tracked by Wall St. Rank reported a position in Affirm (AFRM) for Q1 2025, worth a combined $9.77B — down 23% from $12.6B a quarter earlier.

Sellers outnumbered buyers: 101 funds closed out of AFRM and 94 opened new positions — a net loss of 7 holders — while 145 trimmed existing stakes and 186 added.

The largest buyer was Citadel Advisors, adding an estimated $159M. The largest seller was Coatue Management, exiting entirely with an estimated $160M sold.

  • 490 institutional investors held Affirm (AFRM) as of Q1 2025, down from 501 in Q4 2024.
  • Funds reported $9.77B of Affirm stock for Q1 2025, down 23% quarter-over-quarter.
  • 94 funds opened new Affirm positions in Q1 2025 and 101 closed out, a net change of -7 holders.
  • The largest Affirm buyer in Q1 2025 was Citadel Advisors, an estimated $159M added.
  • The largest Affirm seller in Q1 2025 was Coatue Management, an estimated $160M sold.

Based on aggregated 13F filings for Q1 2025.