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490 hedge funds and large institutions have $9.77B invested in Affirm in 2025 Q1 according to their latest regulatory filings, with 94 funds opening new positions, 186 increasing their positions, 145 reducing their positions, and 101 closing their positions.

New
Increased
Maintained
Reduced
Closed

28% more repeat investments, than reductions

Existing positions increased: 186 | Existing positions reduced: 145

18% more call options, than puts

Call options by funds: $687M | Put options by funds: $583M

1.21% more ownership

Funds ownership: 76.29%77.5% (+1.2%)

7% less first-time investments, than exits

New positions opened: 94 | Existing positions closed: 101

2% less funds holding

Funds holding: 501490 (-11)

13% less funds holding in top 10

Funds holding in top 10: 1513 (-2)

23% less capital invested

Capital invested by funds: $12.6B → $9.77B (-$2.86B)

Holders
490
Holders Change
-11
Holders Change %
-2.2%
% of All Funds
6.57%
Holding in Top 10
13
Holding in Top 10 Change
-2
Holding in Top 10 Change %
-13.33%
% of All Funds
0.17%
New
94
Increased
186
Reduced
145
Closed
101
Calls
$687M
Puts
$583M
Net Calls
+$104M
Net Calls Change
+$93.7M
Name Holding Trade Value Shares
Change
Change in
Stake
Cambridge Investment Research Advisors
526
Cambridge Investment Research Advisors
Iowa
-$647K -10,627 Closed
KCP
527
Kera Capital Partners
California
-$647K -10,620 Closed
OQS
528
Occudo Quantitative Strategies
Florida
-$620K -10,184 Closed
Jacobs Levy Equity Management
529
Jacobs Levy Equity Management
New Jersey
-$617K -10,134 Closed
TWM
530
TriaGen Wealth Management
California
-$585K -9,612 Closed
Optiver Holding
531
Optiver Holding
Netherlands
-$565K -9,277 Closed
AWA
532
Arete Wealth Advisors
Illinois
-$517K -8,482 Closed
VVP
533
Venture Visionary Partners
Ohio
-$489K -8,037 Closed
EMAM
534
Encompass More Asset Management
California
-$485K -7,965 Closed
CMF
535
Counterpoint Mutual Funds
California
-$477K -7,827 Closed
WIA
536
Wealthedge Investment Advisors
New York
-$468K -7,689 Closed
SCP
537
Silverleafe Capital Partners
Tennessee
-$390K -6,400 Closed
TC
538
TwinBeech Capital
New York
-$378K -6,200 Closed
QOP
539
Quinn Opportunity Partners
Virginia
-$365K -6,000 Closed
CUAMC
540
China Universal Asset Management Company
China
-$338K -5,547 Closed
WPW
541
Waldron Private Wealth
Pennsylvania
-$334K -5,479 Closed
CTC (Chicago Trading Company)
542
CTC (Chicago Trading Company)
Illinois
-$331K -5,428 Closed
OTL
543
Oak Thistle LLC
New York
-$329K -5,397 Closed
YCG
544
Yeomans Consulting Group
Georgia
-$313K -5,145 Closed
PFO
545
PMC FIG Opportunities
Israel
-$300K -4,930 Closed
WFI
546
West Family Investments
California
-$296K -4,866 Closed
CB
547
Commerce Bank
Missouri
-$274K -4,503 Closed
MG
548
Marex Group
-$273K -4,477 Closed
WMA
549
West Michigan Advisors
Michigan
-$261K -4,280 Closed
JAM
550
Jupiter Asset Management
United Kingdom
-$255K -4,195 Closed

AFRM Hedge Fund Activity: Q1 2025 in Review

490 of the 7,457 institutional investors tracked by Wall St. Rank reported a position in Affirm (AFRM) for Q1 2025, worth a combined $9.77B — down 23% from $12.6B a quarter earlier.

Sellers outnumbered buyers: 101 funds closed out of AFRM and 94 opened new positions — a net loss of 7 holders — while 145 trimmed existing stakes and 186 added.

The largest buyer was Citadel Advisors, adding an estimated $159M. The largest seller was Coatue Management, exiting entirely with an estimated $160M sold.

  • 490 institutional investors held Affirm (AFRM) as of Q1 2025, down from 501 in Q4 2024.
  • Funds reported $9.77B of Affirm stock for Q1 2025, down 23% quarter-over-quarter.
  • 94 funds opened new Affirm positions in Q1 2025 and 101 closed out, a net change of -7 holders.
  • The largest Affirm buyer in Q1 2025 was Citadel Advisors, an estimated $159M added.
  • The largest Affirm seller in Q1 2025 was Coatue Management, an estimated $160M sold.

Based on aggregated 13F filings for Q1 2025.