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490 hedge funds and large institutions have $9.77B invested in Affirm in 2025 Q1 according to their latest regulatory filings, with 94 funds opening new positions, 186 increasing their positions, 145 reducing their positions, and 101 closing their positions.

New
Increased
Maintained
Reduced
Closed

28% more repeat investments, than reductions

Existing positions increased: 186 | Existing positions reduced: 145

18% more call options, than puts

Call options by funds: $687M | Put options by funds: $583M

1.21% more ownership

Funds ownership: 76.29%77.5% (+1.2%)

7% less first-time investments, than exits

New positions opened: 94 | Existing positions closed: 101

2% less funds holding

Funds holding: 501490 (-11)

13% less funds holding in top 10

Funds holding in top 10: 1513 (-2)

23% less capital invested

Capital invested by funds: $12.6B → $9.77B (-$2.86B)

Holders
490
Holders Change
-11
Holders Change %
-2.2%
% of All Funds
6.57%
Holding in Top 10
13
Holding in Top 10 Change
-2
Holding in Top 10 Change %
-13.33%
% of All Funds
0.17%
New
94
Increased
186
Reduced
145
Closed
101
Calls
$687M
Puts
$583M
Net Calls
+$104M
Net Calls Change
+$93.7M
Name Holding Trade Value Shares
Change
Change in
Stake
Capital International Investors
26
Capital International Investors
California
$58.6M -$20.5M -346,480 -21%
Lord, Abbett & Co
27
Lord, Abbett & Co
New Jersey
$58M +$69.9M +1,179,016 +1,138%
Franklin Resources
28
Franklin Resources
California
$57.7M +$75.1M +1,267,832 +14,257%
Bank of America
29
Bank of America
North Carolina
$57.2M +$24.3M +409,648 +48%
GGHC
30
Gilder Gagnon Howe & Co
New York
$56.4M +$28.5M +481,010 +63%
Dimensional Fund Advisors
31
Dimensional Fund Advisors
Texas
$55.6M +$5.47M +92,292 +8%
1832 Asset Management
32
1832 Asset Management
Ontario, Canada
$52.3M -$3.47M -58,600 -5%
JP Morgan Chase
33
JP Morgan Chase
New York
$51.1M -$34.4M -580,228 -34%
ACA
34
Abdiel Capital Advisors
New York
$50.3M -$56.1M -946,310 -46%
Susquehanna International Group
35
Susquehanna International Group
Pennsylvania
$45.2M +$52.6M +887,519 +790%
Allspring Global Investments
36
Allspring Global Investments
North Carolina
$45.1M +$58.8M +991,706 New
LWL
37
Leo Wealth LLC
Texas
$43M -$4.34M -73,208 -7%
Millennium Management
38
Millennium Management
New York
$42.8M -$5.75M -97,042 -9%
Bank of New York Mellon
39
Bank of New York Mellon
New York
$39.4M -$765K -12,907 -1%
DCP
40
D1 Capital Partners
New York
$37.1M +$48.6M +820,000 New
Renaissance Technologies
41
Renaissance Technologies
New York
$37M +$48.5M +818,900 New
Barclays
42
Barclays
United Kingdom
$32.7M +$35.2M +594,737 +464%
AO
43
Allen Operations
New York
$32.6M
UBS AM
44
UBS AM
Illinois
$32.6M +$3.34M +56,401 +8%
Invesco
45
Invesco
Georgia
$32.1M -$35.5M -599,265 -46%
TCP
46
ThornTree Capital Partners
Massachusetts
$30M -$666K -11,240 -2%
ARAM
47
Ardmore Road Asset Management
New York
$27.1M +$17.7M +299,000 +99%
N
48
Nuveen
North Carolina
$27.1M -$715K -12,066 -2%
AllianceBernstein
49
AllianceBernstein
Tennessee
$26.4M +$19M +320,679 +122%
Squarepoint
50
Squarepoint
New York
$26.3M +$8.86M +149,547 +35%

AFRM Hedge Fund Activity: Q1 2025 in Review

490 of the 7,457 institutional investors tracked by Wall St. Rank reported a position in Affirm (AFRM) for Q1 2025, worth a combined $9.77B — down 23% from $12.6B a quarter earlier.

Sellers outnumbered buyers: 101 funds closed out of AFRM and 94 opened new positions — a net loss of 7 holders — while 145 trimmed existing stakes and 186 added.

The largest buyer was Citadel Advisors, adding an estimated $159M. The largest seller was Coatue Management, exiting entirely with an estimated $160M sold.

  • 490 institutional investors held Affirm (AFRM) as of Q1 2025, down from 501 in Q4 2024.
  • Funds reported $9.77B of Affirm stock for Q1 2025, down 23% quarter-over-quarter.
  • 94 funds opened new Affirm positions in Q1 2025 and 101 closed out, a net change of -7 holders.
  • The largest Affirm buyer in Q1 2025 was Citadel Advisors, an estimated $159M added.
  • The largest Affirm seller in Q1 2025 was Coatue Management, an estimated $160M sold.

Based on aggregated 13F filings for Q1 2025.