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Affirm
AFRM

613 hedge funds and large institutions have $16.6B invested in Affirm in 2025 Q3 according to their latest regulatory filings, with 151 funds opening new positions, 220 increasing their positions, 168 reducing their positions, and 93 closing their positions.

New
Increased
Maintained
Reduced
Closed

62% more first-time investments, than exits

New positions opened: 151 | Existing positions closed: 93

31% more repeat investments, than reductions

Existing positions increased: 220 | Existing positions reduced: 168

9% more funds holding

Funds holding: 561 → 613 (+52)

7% more capital invested

Capital invested by funds: $15.5B → $16.6B (+$1.09B)

0.23% more ownership

Funds ownership: 79.46% → 79.69% (+0.23%)

9% less call options, than puts

Call options by funds: $1.4B | Put options by funds: $1.55B

46% less funds holding in top 10

Funds holding in top 10: 28 → 15 (-13)

Holders
613
Holders Change
+52
Holders Change %
+9.27%
% of All Funds
8.05%
Holding in Top 10
15
Holding in Top 10 Change
-13
Holding in Top 10 Change %
-46.43%
% of All Funds
0.2%
New
151
Increased
220
Reduced
168
Closed
93
Calls
$1.4B
Puts
$1.55B
Net Calls
-$142M
Net Calls Change
-$98M

Top Buyers

1
Invesco
Invesco
Georgia
+$246M
2
Marshall Wace
Marshall Wace
United Kingdom
+$228M
3
Fidelity Investments
Fidelity Investments
Massachusetts
+$199M
4
BlackRock
BlackRock
New York
+$157M
5
Lord, Abbett & Co
Lord, Abbett & Co
New Jersey
+$108M

Top Sellers

1
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
-$197M
2
AM
Atreides Management
Massachusetts
-$135M
3
Baillie Gifford & Co
Baillie Gifford & Co
United Kingdom
-$125M
4
Wellington Management Group
Wellington Management Group
Massachusetts
-$92.1M
5
WRCM
Whale Rock Capital Management
Massachusetts
-$88.2M
Name Holding Trade Value Shares
Change 		Change in
Stake
AA
451
Ancora Advisors
Ohio
$256K – – –
SAI
452
Savvy Advisors Inc
New York
$249K +$28.4K +373 +12%
MCM
453
MAI Capital Management
Ohio
$246K -$29.9K -393 -10%
PCS
454
Personal CFO Solutions
New Jersey
$245K -$2.82K -37 -1%
RC
455
Rareview Capital
Nevada
$245K – – –
KSWA
456
Kathleen S. Wright Associates
Pennsylvania
$244K -$54.7K -719 -18%
HAG
457
HighPoint Advisor Group
Illinois
$239K -$26.7K -351 -10%
KAS
458
Kestra Advisory Services
Texas
$239K -$80.7K -1,060 -24%
SA
459
Sanctuary Advisors
Indiana
$239K +$249K +3,267 New
1C
460
111 Capital
France
$238K +$248K +3,255 New
CPC
461
Congress Park Capital
New York
$238K – – –
YCM
462
Yousif Capital Management
Michigan
$237K +$12K +158 +5%
BJL
463
Brighton Jones LLC
Washington
$236K +$246K +3,234 New
CMTU
464
Capital Markets Trading (UK)
United Kingdom
$235K +$245K +3,216 New
SPA
465
Sherbrooke Park Advisers
New York
$234K +$243K +3,198 New
EWA
466
EverSource Wealth Advisors
Alabama
$233K +$34.8K +457 +17%
EI
467
Ethic Inc
New York
$231K -$7K -92 -3%
PIA
468
Prakash Investment Advisors
Massachusetts
$225K +$235K +3,085 New
MGP
469
Metis Global Partners
California
$220K +$230K +3,016 New
RC
470
RBF Capital
California
$219K – – –
PAM
471
Paradigm Asset Management
New York
$212K – – –
LBC
472
Leigh Baldwin & Co
New York
$211K – – –
FCH
473
Freestone Capital Holdings
Washington
$209K +$217K +2,857 New
A
474
AlphaQuest
New York
$208K -$106K -1,387 -33%
NG
475
Norden Group
Utah
$205K -$27.5K -361 -11%
17 18
19
20 21

AFRM Hedge Fund Activity: Q3 2025 in Review

613 of the 7,619 institutional investors tracked by Wall St. Rank reported a position in Affirm (AFRM) for Q3 2025, worth a combined $16.6B — up 7.1% from $15.5B a quarter earlier.

Buyers outnumbered sellers: 151 funds opened new AFRM positions and 93 closed out — a net gain of 58 holders — while 220 added to existing stakes and 168 trimmed.

The largest buyer was Invesco, adding an estimated $246M. The largest seller was T. Rowe Price Associates, cutting an estimated $197M.

  • 613 institutional investors held Affirm (AFRM) as of Q3 2025, up from 561 in Q2 2025.
  • Funds reported $16.6B of Affirm stock for Q3 2025, up 7.1% quarter-over-quarter.
  • 151 funds opened new Affirm positions in Q3 2025 and 93 closed out, a net change of +58 holders.
  • The largest Affirm buyer in Q3 2025 was Invesco, an estimated $246M added.
  • The largest Affirm seller in Q3 2025 was T. Rowe Price Associates, an estimated $197M sold.

Based on aggregated 13F filings for Q3 2025.