We are live on ! Find out more

490 hedge funds and large institutions have $9.77B invested in Affirm in 2025 Q1 according to their latest regulatory filings, with 94 funds opening new positions, 186 increasing their positions, 145 reducing their positions, and 101 closing their positions.

New
Increased
Maintained
Reduced
Closed

28% more repeat investments, than reductions

Existing positions increased: 186 | Existing positions reduced: 145

18% more call options, than puts

Call options by funds: $687M | Put options by funds: $583M

1.21% more ownership

Funds ownership: 76.29%77.5% (+1.2%)

7% less first-time investments, than exits

New positions opened: 94 | Existing positions closed: 101

2% less funds holding

Funds holding: 501490 (-11)

13% less funds holding in top 10

Funds holding in top 10: 1513 (-2)

23% less capital invested

Capital invested by funds: $12.6B → $9.77B (-$2.86B)

Holders
490
Holders Change
-11
Holders Change %
-2.2%
% of All Funds
6.57%
Holding in Top 10
13
Holding in Top 10 Change
-2
Holding in Top 10 Change %
-13.33%
% of All Funds
0.17%
New
94
Increased
186
Reduced
145
Closed
101
Calls
$687M
Puts
$583M
Net Calls
+$104M
Net Calls Change
+$93.7M
Name Holding Trade Value Shares
Change
Change in
Stake
PPA
451
Painted Porch Advisors
California
$1.58K
CA
452
CoreCap Advisors
Michigan
$1.31K -$68.8K -1,162 -98%
NWM
453
Nova Wealth Management
Florida
$1.26K +$1.66K +28 New
AssetMark Inc
454
AssetMark Inc
California
$1.18K -$474 -8 -24%
LFG
455
Larson Financial Group
Missouri
$1.13K +$237 +4 +19%
PWAM
456
Private Wealth Asset Management
Iowa
$1.08K +$1.42K +24 New
WCM
457
Winthrop Capital Management
Indiana
$1K +$1.19K +20 New
SIC
458
SJS Investment Consulting
Ohio
$995
ADL
459
Asset Dedication LLC
California
$995 +$1.3K +22 New
TWD
460
True Wealth Design
Ohio
$904 +$1.19K +20 New
CA
461
Continuum Advisory
Idaho
$859 +$59 +1 +6%
CAM
462
Chesapeake Asset Management
New York
$813 +$1.07K +18 New
CPG
463
Cornerstone Planning Group
New Jersey
$796 +$237 +4 +31%
WA
464
Whipplewood Advisors
Colorado
$768 +$13.4K +227 +1,335%
PFBT
465
Parkside Financial Bank & Trust
Missouri
$724 +$533 +9 +129%
RA
466
Rise Advisors
New York
$723 +$948 +16 New
HWA
467
Heritage Wealth Advisors
Virginia
$678
PS
468
PayPay Securities
Japan
$637 -$59 -1 -7%
Fifth Third Bancorp
469
Fifth Third Bancorp
Ohio
$633 -$2.96K -50 -78%
DPW
470
DiNuzzo Private Wealth
Pennsylvania
$633 -$652 -11 -44%
BCWM
471
Bartlett & Co Wealth Management
Ohio
$633
DWM
472
Darwin Wealth Management
Florida
$609
CH
473
Cromwell Holdings
Wyoming
$542 +$711 +12 New
RAM
474
Riggs Asset Management
Pennsylvania
$498
RFS
475
Richardson Financial Services
Massachusetts
$497

AFRM Hedge Fund Activity: Q1 2025 in Review

490 of the 7,457 institutional investors tracked by Wall St. Rank reported a position in Affirm (AFRM) for Q1 2025, worth a combined $9.77B — down 23% from $12.6B a quarter earlier.

Sellers outnumbered buyers: 101 funds closed out of AFRM and 94 opened new positions — a net loss of 7 holders — while 145 trimmed existing stakes and 186 added.

The largest buyer was Citadel Advisors, adding an estimated $159M. The largest seller was Coatue Management, exiting entirely with an estimated $160M sold.

  • 490 institutional investors held Affirm (AFRM) as of Q1 2025, down from 501 in Q4 2024.
  • Funds reported $9.77B of Affirm stock for Q1 2025, down 23% quarter-over-quarter.
  • 94 funds opened new Affirm positions in Q1 2025 and 101 closed out, a net change of -7 holders.
  • The largest Affirm buyer in Q1 2025 was Citadel Advisors, an estimated $159M added.
  • The largest Affirm seller in Q1 2025 was Coatue Management, an estimated $160M sold.

Based on aggregated 13F filings for Q1 2025.