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490 hedge funds and large institutions have $9.77B invested in Affirm in 2025 Q1 according to their latest regulatory filings, with 94 funds opening new positions, 186 increasing their positions, 145 reducing their positions, and 101 closing their positions.

New
Increased
Maintained
Reduced
Closed

28% more repeat investments, than reductions

Existing positions increased: 186 | Existing positions reduced: 145

18% more call options, than puts

Call options by funds: $687M | Put options by funds: $583M

1.21% more ownership

Funds ownership: 76.29%77.5% (+1.2%)

7% less first-time investments, than exits

New positions opened: 94 | Existing positions closed: 101

2% less funds holding

Funds holding: 501490 (-11)

13% less funds holding in top 10

Funds holding in top 10: 1513 (-2)

23% less capital invested

Capital invested by funds: $12.6B → $9.77B (-$2.86B)

Holders
490
Holders Change
-11
Holders Change %
-2.2%
% of All Funds
6.57%
Holding in Top 10
13
Holding in Top 10 Change
-2
Holding in Top 10 Change %
-13.33%
% of All Funds
0.17%
New
94
Increased
186
Reduced
145
Closed
101
Calls
$687M
Puts
$583M
Net Calls
+$104M
Net Calls Change
+$93.7M
Name Holding Trade Value Shares
Change
Change in
Stake
FFO
426
Fortitude Family Office
Arizona
$5.6K
BGAI
427
Bruce G. Allen Investments
Colorado
$5.56K
BLC
428
Brown, Lisle/Cummings
Rhode Island
$5.42K
TFGT
429
TS Financial Group (TSFG)
Illinois
$5K
TIM
430
Tortoise Investment Management
New York
$4.97K
BL
431
BFSG LLC
California
$4.52K
SIC
432
Salem Investment Counselors
North Carolina
$4.52K
TVWM
433
Tower View Wealth Management
Wisconsin
$4.52K
AAG
434
Armstrong Advisory Group
Massachusetts
$3.96K
BCM
435
Blume Capital Management
California
$3.62K
JWA
436
JFS Wealth Advisors
Pennsylvania
$3.52K -$59 -1 -1%
BIA
437
Bell Investment Advisors
California
$3.16K
BCMLT
438
Beacon Capital Management LLC (Tennessee)
Tennessee
$2.89K
CSB
439
City State Bank
Iowa
$2.48K
Kayne Anderson Rudnick Investment Management
440
Kayne Anderson Rudnick Investment Management
California
$2.48K
PW
441
Pandora Wealth
Illinois
$2.48K +$3.26K +55 New
HNB
442
Huntington National Bank
Ohio
$2.4K -$2.02K -34 -39%
AP
443
Aspect Partners
Virginia
$2.26K
PIM
444
Plato Investment Management
Australia
$1.96K -$452K -7,631 -99%
CT
445
Clearstead Trust
Maine
$1.94K +$2.55K +43 New
SWA
446
SOA Wealth Advisors
New York
$1.85K
PWA
447
Physician Wealth Advisors
Utah
$1.85K +$2.43K +41 New
CA
448
Clearstead Advisors
Ohio
$1.76K +$711 +12 +44%
APW
449
Aventura Private Wealth
Florida
$1.58K -$5.92K -100 -74%
CFO
450
CVA Family Office
Colorado
$1.58K

AFRM Hedge Fund Activity: Q1 2025 in Review

490 of the 7,457 institutional investors tracked by Wall St. Rank reported a position in Affirm (AFRM) for Q1 2025, worth a combined $9.77B — down 23% from $12.6B a quarter earlier.

Sellers outnumbered buyers: 101 funds closed out of AFRM and 94 opened new positions — a net loss of 7 holders — while 145 trimmed existing stakes and 186 added.

The largest buyer was Citadel Advisors, adding an estimated $159M. The largest seller was Coatue Management, exiting entirely with an estimated $160M sold.

  • 490 institutional investors held Affirm (AFRM) as of Q1 2025, down from 501 in Q4 2024.
  • Funds reported $9.77B of Affirm stock for Q1 2025, down 23% quarter-over-quarter.
  • 94 funds opened new Affirm positions in Q1 2025 and 101 closed out, a net change of -7 holders.
  • The largest Affirm buyer in Q1 2025 was Citadel Advisors, an estimated $159M added.
  • The largest Affirm seller in Q1 2025 was Coatue Management, an estimated $160M sold.

Based on aggregated 13F filings for Q1 2025.