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613 hedge funds and large institutions have $16.6B invested in Affirm in 2025 Q3 according to their latest regulatory filings, with 151 funds opening new positions, 220 increasing their positions, 168 reducing their positions, and 93 closing their positions.

New
Increased
Maintained
Reduced
Closed

62% more first-time investments, than exits

New positions opened: 151 | Existing positions closed: 93

31% more repeat investments, than reductions

Existing positions increased: 220 | Existing positions reduced: 168

9% more funds holding

Funds holding: 561613 (+52)

7% more capital invested

Capital invested by funds: $15.5B → $16.6B (+$1.09B)

0.23% more ownership

Funds ownership: 79.46%79.69% (+0.23%)

9% less call options, than puts

Call options by funds: $1.4B | Put options by funds: $1.55B

46% less funds holding in top 10

Funds holding in top 10: 2815 (-13)

Holders
613
Holders Change
+52
Holders Change %
+9.27%
% of All Funds
8.05%
Holding in Top 10
15
Holding in Top 10 Change
-13
Holding in Top 10 Change %
-46.43%
% of All Funds
0.2%
New
151
Increased
220
Reduced
168
Closed
93
Calls
$1.4B
Puts
$1.55B
Net Calls
-$142M
Net Calls Change
-$98M
Name Holding Trade Value Shares
Change
Change in
Stake
CL
401
Choreo LLC
Illinois
$399K +$137K +1,796 +49%
PIM
402
Plato Investment Management
Australia
$395K +$410K +5,393 +11,474%
VI
403
Vestcor Inc
New Brunswick, Canada
$390K +$406K +5,341 New
Wealthfront Advisers
404
Wealthfront Advisers
California
$377K -$71.2K -935 -15%
S
405
SignatureFD
Georgia
$369K +$8.52K +112 +2%
AF
406
Advisornet Financial
Minnesota
$366K +$609 +8 +0.2%
O
407
Ossiam
France
$365K +$104K +1,362 +37%
ACM
408
Andina Capital Management
Utah
$360K +$375K +4,926 New
AWM
409
Avior Wealth Management
Nebraska
$359K +$152 +2 +0%
PP
410
Prudential plc
United Kingdom
$355K +$370K +4,858 New
IA
411
IFP Advisors
Florida
$355K +$25.3K +332 +7%
GI
412
GAMMA Investing
California
$354K +$15.7K +206 +4%
Acadian Asset Management
413
Acadian Asset Management
Massachusetts
$353K -$1.72M -22,660 -82%
AI
414
Atria Investments
North Carolina
$350K +$72.2K +949 +25%
Mirae Asset Global Investments
415
Mirae Asset Global Investments
South Korea
$347K +$240K +3,148 +196%
PCIA
416
Prime Capital Investment Advisors
Kansas
$343K +$111K +1,458 +45%
DT
417
Diversified Trust
Tennessee
$340K +$7.53K +99 +2%
UM
418
UniSuper Management
Australia
$336K +$350K +4,600 New
WMA
419
West Michigan Advisors
Michigan
$332K +$345K +4,540 New
FFM
420
Forum Financial Management
Illinois
$330K -$223K -2,936 -39%
FF
421
Fluent Financial
Texas
$330K +$344K +4,519 New
LNWWM
422
Laird Norton Wetherby Wealth Management
California
$326K -$40.5K -532 -11%
CFO
423
Callan Family Office
Pennsylvania
$326K +$17.2K +226 +5%
FPAS
424
Focus Partners Advisor Solutions
Missouri
$321K +$325K +4,270 New
CB
425
Commerce Bank
Missouri
$312K +$2.44K +32 +0.8%