Affirm
AFRM
561 hedge funds and large institutions have $15.5B invested in Affirm in 2025 Q2 according to their latest regulatory filings, with 136 funds opening new positions, 212 increasing their positions, 145 reducing their positions, and 61 closing their positions.
123% more first-time investments, than exits
New positions opened: 136 | Existing positions closed: 61
115% more funds holding in top 10
Funds holding in top 10: 13 → 28 (+15)
58% more capital invested
Capital invested by funds: $9.77B → $15.5B (+$5.72B)
46% more repeat investments, than reductions
Existing positions increased: 212 | Existing positions reduced: 145
14% more funds holding
Funds holding: 490 → 561 (+71)
1.96% more ownership
Funds ownership: 77.5% → 79.46% (+2%)
4% less call options, than puts
Call options by funds: $1.11B | Put options by funds: $1.15B
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
BlackRock
New York
|
+$126M |
| 2 |
AM
Atreides Management
Boston,
Massachusetts
|
+$86.6M |
| 3 |
WRCM
Whale Rock Capital Management
Boston,
Massachusetts
|
+$66.1M |
| 4 |
Fidelity Investments
Boston,
Massachusetts
|
+$62.5M |
| 5 |
Morgan Stanley
New York
|
+$50.4M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Citadel Advisors
Miami,
Florida
|
-$131M |
| 2 |
Qube Research & Technologies (QRT)
London,
United Kingdom
|
-$85.3M |
| 3 |
Holocene Advisors
New York
|
-$82.8M |
| 4 |
Baillie Gifford & Co
Edinburgh,
United Kingdom
|
-$76.3M |
| 5 |
JCAM
Jericho Capital Asset Management
New York
|
-$72.3M |
AFRM Hedge Fund Activity: Q2 2025 in Review
561 of the 7,595 institutional investors tracked by Wall St. Rank reported a position in Affirm (AFRM) for Q2 2025, worth a combined $15.5B — up 58% from $9.77B a quarter earlier.
Buyers outnumbered sellers: 136 funds opened new AFRM positions and 61 closed out — a net gain of 75 holders — while 212 added to existing stakes and 145 trimmed.
The largest buyer was BlackRock, adding an estimated $126M. The largest seller was Citadel Advisors, cutting an estimated $131M.
- 561 institutional investors held Affirm (AFRM) as of Q2 2025, up from 490 in Q1 2025.
- Funds reported $15.5B of Affirm stock for Q2 2025, up 58% quarter-over-quarter.
- 136 funds opened new Affirm positions in Q2 2025 and 61 closed out, a net change of +75 holders.
- The largest Affirm buyer in Q2 2025 was BlackRock, an estimated $126M added.
- The largest Affirm seller in Q2 2025 was Citadel Advisors, an estimated $131M sold.
Based on aggregated 13F filings for Q2 2025.