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490 hedge funds and large institutions have $9.77B invested in Affirm in 2025 Q1 according to their latest regulatory filings, with 94 funds opening new positions, 186 increasing their positions, 145 reducing their positions, and 101 closing their positions.

New
Increased
Maintained
Reduced
Closed

28% more repeat investments, than reductions

Existing positions increased: 186 | Existing positions reduced: 145

18% more call options, than puts

Call options by funds: $687M | Put options by funds: $583M

1.21% more ownership

Funds ownership: 76.29%77.5% (+1.2%)

7% less first-time investments, than exits

New positions opened: 94 | Existing positions closed: 101

2% less funds holding

Funds holding: 501490 (-11)

13% less funds holding in top 10

Funds holding in top 10: 1513 (-2)

23% less capital invested

Capital invested by funds: $12.6B → $9.77B (-$2.86B)

Holders
490
Holders Change
-11
Holders Change %
-2.2%
% of All Funds
6.57%
Holding in Top 10
13
Holding in Top 10 Change
-2
Holding in Top 10 Change %
-13.33%
% of All Funds
0.17%
New
94
Increased
186
Reduced
145
Closed
101
Calls
$687M
Puts
$583M
Net Calls
+$104M
Net Calls Change
+$93.7M
Name Holding Trade Value Shares
Change
Change in
Stake
CIBC Private Wealth Group
401
CIBC Private Wealth Group
Georgia
$16.4K -$21K -354 -44%
CWM
402
Copia Wealth Management
Oregon
$16.4K +$18.5K +312 +624%
HFS
403
Hantz Financial Services
Michigan
$16K -$4.15K -70 -16%
MPWT
404
MassMutual Private Wealth & Trust
Connecticut
$15.3K +$16.2K +274 +428%
OIA
405
Optimum Investment Advisors
Illinois
$14.9K
C
406
Covestor
United Kingdom
$14K +$119 +2 +0.6%
UB
407
UMB Bank
Missouri
$13.8K +$6.22K +105 +53%
HI
408
Harbour Investments
Wisconsin
$13.7K -$8.41K -142 -32%
TPCW
409
TD Private Client Wealth
New York
$12.8K +$16.8K +284 New
TCM
410
Tradewinds Capital Management
Washington
$12K
HIW
411
Holos Integrated Wealth
Pennsylvania
$11.7K
PWMG
412
Private Wealth Management Group
New Jersey
$11.4K
SSG
413
Summit Securities Group
New York
$10.6K +$13.9K +234 New
ACM
414
Accent Capital Management
Ohio
$9.04K -$5.92K -100 -33%
TC
415
Tacita Capital
Ontario, Canada
$9.04K
CWM
416
Compass Wealth Management
Connecticut
$9.04K +$11.8K +200 New
Fuller & Thaler Asset Management
417
Fuller & Thaler Asset Management
California
$7.91K
JFG
418
JDM Financial Group
Texas
$7.55K
MAM
419
Meeder Asset Management
Ohio
$7.5K +$5.69K +96 +137%
HPC
420
HM Payson & Co
Maine
$7.23K
S
421
Sachetta
Massachusetts
$7.09K
Bessemer Group
422
Bessemer Group
New Jersey
$7K +$9.72K +164 New
SC
423
SouthState Corp
Florida
$6.64K +$8.71K +147 New
MCM
424
Manchester Capital Management
Vermont
$6.1K
KWM
425
Kiker Wealth Management
Georgia
$5.88K +$7.7K +130 New

AFRM Hedge Fund Activity: Q1 2025 in Review

490 of the 7,457 institutional investors tracked by Wall St. Rank reported a position in Affirm (AFRM) for Q1 2025, worth a combined $9.77B — down 23% from $12.6B a quarter earlier.

Sellers outnumbered buyers: 101 funds closed out of AFRM and 94 opened new positions — a net loss of 7 holders — while 145 trimmed existing stakes and 186 added.

The largest buyer was Citadel Advisors, adding an estimated $159M. The largest seller was Coatue Management, exiting entirely with an estimated $160M sold.

  • 490 institutional investors held Affirm (AFRM) as of Q1 2025, down from 501 in Q4 2024.
  • Funds reported $9.77B of Affirm stock for Q1 2025, down 23% quarter-over-quarter.
  • 94 funds opened new Affirm positions in Q1 2025 and 101 closed out, a net change of -7 holders.
  • The largest Affirm buyer in Q1 2025 was Citadel Advisors, an estimated $159M added.
  • The largest Affirm seller in Q1 2025 was Coatue Management, an estimated $160M sold.

Based on aggregated 13F filings for Q1 2025.