555 hedge funds and large institutions have $15.5B invested in Affirm in 2025 Q2 according to their latest regulatory filings, with 135 funds opening new positions, 209 increasing their positions, 145 reducing their positions, and 60 closing their positions.

New
Increased
Maintained
Reduced
Closed

more first-time investments, than exits

New positions opened: | Existing positions closed:

more funds holding in top 10

Funds holding in top 10:

more capital invested

Capital invested by funds: $ → $

more repeat investments, than reductions

Existing positions increased: | Existing positions reduced:

15% more funds holding

Funds holding: 484555 (+71)

2.8% more ownership

Funds ownership: 76.64%79.44% (+2.8%)

4% less call options, than puts

Call options by funds: $1.11B | Put options by funds: $1.15B

Holders
555
Holders Change
Holders Change %
% of All Funds
Holding in Top 10
28
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
New
Increased
Reduced
Closed
Calls
$1.11B
Puts
$1.15B
Net Calls
Net Calls Change
Name Holding Trade Value Shares
Change
Change in
Stake
CFO
376
Callan Family Office
Pennsylvania
$292K
WWM
377
Western Wealth Management
Colorado
$292K
RWM
378
Ritholtz Wealth Management
New York
$284K
KSWA
379
Kathleen S. Wright Associates
Pennsylvania
$280K
PA
380
Parallel Advisors
California
$280K
VI
381
Versor Investments
New York
$279K
CWM
382
Challenger Wealth Management
California
$278K
AI
383
Atria Investments
North Carolina
$265K
TI
384
Tidal Investments
Wisconsin
$264K
GAM
385
Groupama Asset Management
France
$262K
HH
386
Hilltop Holdings
Texas
$260K
MCM
387
MAI Capital Management
Ohio
$259K
Daiwa Securities Group
388
Daiwa Securities Group
Japan
$259K
FRA
389
Frank Rimerman Advisors
California
$258K
CL
390
Choreo LLC
Illinois
$254K
O
391
Ossiam
France
$251K
HAG
392
HighPoint Advisor Group
Illinois
$251K
HCMT
393
Highland Capital Management (Tennessee)
Tennessee
$248K
National Bank of Canada
394
National Bank of Canada
Quebec, Canada
$247K
RC
395
Rareview Capital
Nevada
$245K
SCP
396
Sender Company & Partners
New York
$245K
MWM
397
Moran Wealth Management
Florida
$244K
AA
398
Ancora Advisors
Ohio
$242K
EFS
399
Essex Financial Services
Connecticut
$240K
WS
400
Wedbush Securities
California
$240K