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490 hedge funds and large institutions have $9.77B invested in Affirm in 2025 Q1 according to their latest regulatory filings, with 94 funds opening new positions, 186 increasing their positions, 145 reducing their positions, and 101 closing their positions.

New
Increased
Maintained
Reduced
Closed

28% more repeat investments, than reductions

Existing positions increased: 186 | Existing positions reduced: 145

18% more call options, than puts

Call options by funds: $687M | Put options by funds: $583M

1.21% more ownership

Funds ownership: 76.29%77.5% (+1.2%)

7% less first-time investments, than exits

New positions opened: 94 | Existing positions closed: 101

2% less funds holding

Funds holding: 501490 (-11)

13% less funds holding in top 10

Funds holding in top 10: 1513 (-2)

23% less capital invested

Capital invested by funds: $12.6B → $9.77B (-$2.86B)

Holders
490
Holders Change
-11
Holders Change %
-2.2%
% of All Funds
6.57%
Holding in Top 10
13
Holding in Top 10 Change
-2
Holding in Top 10 Change %
-13.33%
% of All Funds
0.17%
New
94
Increased
186
Reduced
145
Closed
101
Calls
$687M
Puts
$583M
Net Calls
+$104M
Net Calls Change
+$93.7M
Name Holding Trade Value Shares
Change
Change in
Stake
SAM
376
Smartleaf Asset Management
Massachusetts
$62.8K +$2.25K +38 +3%
TSMHT
377
Thurston Springer Miller Herd & Titak
Indiana
$62.5K +$79.8K +1,346 +3,638%
WIM
378
Westside Investment Management
California
$61.1K -$2.37K -40 -3%
QCG
379
Quadrant Capital Group
Ohio
$59.1K +$5.16K +87 +7%
LC
380
Lindbrook Capital
California
$51.8K +$11.4K +192 +20%
FFA
381
Farther Finance Advisors
California
$51.2K -$770 -13 -1%
WCM
382
WealthTrak Capital Management
Virginia
$50.4K +$296 +5 +0.5%
VNA
383
Valley National Advisers
Pennsylvania
$50K +$6.1K +103 +10%
SW
384
SVB Wealth
Massachusetts
$47.4K +$62.2K +1,049 New
BTI
385
Blue Trust Inc
Georgia
$47K +$6.28K +106 +11%
RI
386
Ridgewood Investments
New Jersey
$40.7K
QL
387
Quarry LP
New York
$31.8K +$6.04K +102 +17%
LSA
388
Leonteq Securities AG
Switzerland
$28.6K +$33.2K +560 +767%
CI Investments Inc
389
CI Investments Inc
Ontario, Canada
$28K +$10.8K +183 +42%
AF
390
Allworth Financial
California
$27.1K +$13K +219 +64%
PS
391
Principal Securities
Iowa
$24.9K
WT
392
Washington Trust
Rhode Island
$23.5K
BWL
393
Bogart Wealth LLC
Virginia
$23.4K -$28.6K -483 -48%
CAL
394
Capital Advisors Ltd
Ohio
$22K
QC
395
Quent Capital
New York
$19.6K
IUHSA
396
Itau Unibanco Holding S.A.
Brazil
$19K -$2.84K -48 -10%
AAP
397
Arax Advisory Partners
Colorado
$18.3K +$4.33K +73 +22%
MG
398
Mather Group
Illinois
$18.2K
SC
399
Swan Capital
Florida
$18.1K
GWM
400
Geneos Wealth Management
Colorado
$17K -$8.77K -148 -28%

AFRM Hedge Fund Activity: Q1 2025 in Review

490 of the 7,457 institutional investors tracked by Wall St. Rank reported a position in Affirm (AFRM) for Q1 2025, worth a combined $9.77B — down 23% from $12.6B a quarter earlier.

Sellers outnumbered buyers: 101 funds closed out of AFRM and 94 opened new positions — a net loss of 7 holders — while 145 trimmed existing stakes and 186 added.

The largest buyer was Citadel Advisors, adding an estimated $159M. The largest seller was Coatue Management, exiting entirely with an estimated $160M sold.

  • 490 institutional investors held Affirm (AFRM) as of Q1 2025, down from 501 in Q4 2024.
  • Funds reported $9.77B of Affirm stock for Q1 2025, down 23% quarter-over-quarter.
  • 94 funds opened new Affirm positions in Q1 2025 and 101 closed out, a net change of -7 holders.
  • The largest Affirm buyer in Q1 2025 was Citadel Advisors, an estimated $159M added.
  • The largest Affirm seller in Q1 2025 was Coatue Management, an estimated $160M sold.

Based on aggregated 13F filings for Q1 2025.