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Affirm
AFRM

561 hedge funds and large institutions have $15.5B invested in Affirm in 2025 Q2 according to their latest regulatory filings, with 136 funds opening new positions, 212 increasing their positions, 145 reducing their positions, and 61 closing their positions.

New
Increased
Maintained
Reduced
Closed

123% more first-time investments, than exits

New positions opened: 136 | Existing positions closed: 61

115% more funds holding in top 10

Funds holding in top 10: 13 → 28 (+15)

58% more capital invested

Capital invested by funds: $9.77B → $15.5B (+$5.72B)

46% more repeat investments, than reductions

Existing positions increased: 212 | Existing positions reduced: 145

14% more funds holding

Funds holding: 490 → 561 (+71)

1.96% more ownership

Funds ownership: 77.5% → 79.46% (+2%)

4% less call options, than puts

Call options by funds: $1.11B | Put options by funds: $1.15B

Holders
561
Holders Change
+71
Holders Change %
+14.49%
% of All Funds
7.39%
Holding in Top 10
28
Holding in Top 10 Change
+15
Holding in Top 10 Change %
+115.38%
% of All Funds
0.37%
New
136
Increased
212
Reduced
145
Closed
61
Calls
$1.11B
Puts
$1.15B
Net Calls
-$44.3M
Net Calls Change
-$148M

Top Buyers

Rank Fund Capital Flow
1
BlackRock
BlackRock
New York
+$126M
2
AM
Atreides Management
Massachusetts
+$86.6M
3
WRCM
Whale Rock Capital Management
Massachusetts
+$66.1M
4
Fidelity Investments
Fidelity Investments
Massachusetts
+$62.5M
5
Morgan Stanley
Morgan Stanley
New York
+$50.4M

Top Sellers

Rank Fund Capital Flow
1
Citadel Advisors
Citadel Advisors
Florida
-$131M
2
Qube Research & Technologies (QRT)
Qube Research & Technologies (QRT)
United Kingdom
-$85.3M
3
Holocene Advisors
Holocene Advisors
New York
-$82.8M
4
Baillie Gifford & Co
Baillie Gifford & Co
United Kingdom
-$76.3M
5
JCAM
Jericho Capital Asset Management
New York
-$72.3M
Name Holding Trade Value Shares
Change 		Change in
Stake
HFP
351
Holistic Financial Partners
Indiana
$378K – – –
CIA
352
Choate Investment Advisors
Massachusetts
$372K – – –
IWC
353
Integrated Wealth Concepts
Massachusetts
$365K -$737K -14,213 -73%
CPWM
354
Cypress Point Wealth Management
Texas
$363K +$272K +5,253 New
AL
355
Aspiriant LLC
California
$351K +$1.04K +20 +0.4%
SFS
356
Sowell Financial Services
Arkansas
$349K +$2.96K +57 +1%
Northwestern Mutual Wealth Management
357
Northwestern Mutual Wealth Management
Wisconsin
$346K +$151K +2,920 +140%
AF
358
Advisornet Financial
Minnesota
$346K -$519 -10 -0.2%
LNWWM
359
Laird Norton Wetherby Wealth Management
California
$346K +$259K +4,999 New
Stifel Financial
360
Stifel Financial
Missouri
$344K -$18.7K -360 -7%
S
361
SignatureFD
Georgia
$341K -$34.9K -673 -12%
IA
362
IFP Advisors
Florida
$341K +$7.57K +146 +3%
AWM
363
Avior Wealth Management
Nebraska
$339K +$254K +4,907 New
PFGIA
364
Patriot Financial Group Insurance Agency
Massachusetts
$337K +$253K +4,881 New
KCP
365
Kera Capital Partners
California
$331K +$248K +4,785 New
Carson Wealth (CWM LLC)
366
Carson Wealth (CWM LLC)
Nebraska
$330K -$61.4K -1,184 -20%
GI
367
GAMMA Investing
California
$321K +$2.49K +48 +1%
DT
368
Diversified Trust
Tennessee
$315K -$118K -2,274 -33%
AC
369
ASB Consultores
Florida
$312K +$234K +4,511 New
ACA
370
Aspire Capital Advisors
Washington
$310K +$232K +4,482 New
VT
371
Vise Technologies
New York
$303K +$227K +4,380 New
KAS
372
Kestra Advisory Services
Texas
$299K +$224K +4,328 New
FIA
373
Foundations Investment Advisors
Arizona
$298K +$223K +4,305 New
SH
374
SLT Holdings
Arizona
$298K +$223K +4,305 New
CB
375
Commerce Bank
Missouri
$293K +$220K +4,237 New
13 14
15
16 17

AFRM Hedge Fund Activity: Q2 2025 in Review

561 of the 7,595 institutional investors tracked by Wall St. Rank reported a position in Affirm (AFRM) for Q2 2025, worth a combined $15.5B — up 58% from $9.77B a quarter earlier.

Buyers outnumbered sellers: 136 funds opened new AFRM positions and 61 closed out — a net gain of 75 holders — while 212 added to existing stakes and 145 trimmed.

The largest buyer was BlackRock, adding an estimated $126M. The largest seller was Citadel Advisors, cutting an estimated $131M.

  • 561 institutional investors held Affirm (AFRM) as of Q2 2025, up from 490 in Q1 2025.
  • Funds reported $15.5B of Affirm stock for Q2 2025, up 58% quarter-over-quarter.
  • 136 funds opened new Affirm positions in Q2 2025 and 61 closed out, a net change of +75 holders.
  • The largest Affirm buyer in Q2 2025 was BlackRock, an estimated $126M added.
  • The largest Affirm seller in Q2 2025 was Citadel Advisors, an estimated $131M sold.

Based on aggregated 13F filings for Q2 2025.