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639 hedge funds and large institutions have $17.8B invested in Affirm in 2025 Q4 according to their latest regulatory filings, with 123 funds opening new positions, 250 increasing their positions, 182 reducing their positions, and 88 closing their positions.

New
Increased
Maintained
Reduced
Closed

40% more first-time investments, than exits

New positions opened: 123 | Existing positions closed: 88

37% more repeat investments, than reductions

Existing positions increased: 250 | Existing positions reduced: 182

27% more funds holding in top 10

Funds holding in top 10: 1519 (+4)

7% more capital invested

Capital invested by funds: $16.6B → $17.8B (+$1.18B)

4% more funds holding

Funds holding: 613639 (+26)

3.06% more ownership

Funds ownership: 79.69%82.75% (+3.1%)

20% less call options, than puts

Call options by funds: $1.07B | Put options by funds: $1.34B

Holders
639
Holders Change
+26
Holders Change %
+4.24%
% of All Funds
7.77%
Holding in Top 10
19
Holding in Top 10 Change
+4
Holding in Top 10 Change %
+26.67%
% of All Funds
0.23%
New
123
Increased
250
Reduced
182
Closed
88
Calls
$1.07B
Puts
$1.34B
Net Calls
-$267M
Net Calls Change
-$125M
Name Holding Trade Value Shares
Change
Change in
Stake
Stifel Financial
326
Stifel Financial
Missouri
$883K +$94.8K +1,317 +12%
BWM
327
Bluebird Wealth Management
Massachusetts
$869K +$841K +11,681 New
RIM
328
Rakuten Investment Management
Japan
$866K -$6.07M -84,390 -88%
BP
329
BBR Partners
New York
$846K
Cambridge Investment Research Advisors
330
Cambridge Investment Research Advisors
Iowa
$843K +$207K +2,879 +34%
WPC
331
Wedmont Private Capital
Pennsylvania
$838K +$68.5K +952 +10%
Royal London Asset Management
332
Royal London Asset Management
United Kingdom
$821K +$90.9K +1,263 +13%
PE
333
PCM Encore
Colorado
$821K +$793K +11,025 New
Macquarie Group
334
Macquarie Group
Australia
$807K -$234K -3,247 -23%
PCMC
335
Paragon Capital Management (Colorado)
Colorado
$802K
BCI
336
Brinker Capital Investments
Pennsylvania
$793K +$77.5K +1,077 +11%
AAIS
337
ABN AMRO Investment Solutions
$785K +$759K +10,553 New
FDCDDQ
338
Federation des caisses Desjardins du Quebec
Quebec, Canada
$763K -$35.1K -488 -5%
Prudential Financial
339
Prudential Financial
New Jersey
$761K -$568K -7,895 -44%
TFA
340
Toth Financial Advisory
Virginia
$759K
PNC Financial Services Group
341
PNC Financial Services Group
Pennsylvania
$758K +$160K +2,219 +28%
AssetMark Inc
342
AssetMark Inc
California
$749K +$700K +9,721 +2,876%
OL
343
Odyssean LLC
Connecticut
$746K +$722K +10,026 New
GCM
344
Gunderson Capital Management
South Carolina
$745K -$1.9M -26,400 -73%
ECM
345
Evergreen Capital Management
Washington
$720K +$525K +7,293 +306%
NDSIB
346
North Dakota State Investment Board
North Dakota
$703K +$680K +9,447 New
CWM
347
CIBC World Markets
New York
$699K +$676K +9,392 New
QCM
348
QRG Capital Management
Illinois
$695K +$34.1K +474 +5%
LCM
349
Laurion Capital Management
New York
$690K +$667K +9,264 New
JSAM
350
J. Safra Asset Management
New York
$680K +$107K +1,493 +20%