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490 hedge funds and large institutions have $9.77B invested in Affirm in 2025 Q1 according to their latest regulatory filings, with 94 funds opening new positions, 186 increasing their positions, 145 reducing their positions, and 101 closing their positions.

New
Increased
Maintained
Reduced
Closed

28% more repeat investments, than reductions

Existing positions increased: 186 | Existing positions reduced: 145

18% more call options, than puts

Call options by funds: $687M | Put options by funds: $583M

1.21% more ownership

Funds ownership: 76.29%77.5% (+1.2%)

7% less first-time investments, than exits

New positions opened: 94 | Existing positions closed: 101

2% less funds holding

Funds holding: 501490 (-11)

13% less funds holding in top 10

Funds holding in top 10: 1513 (-2)

23% less capital invested

Capital invested by funds: $12.6B → $9.77B (-$2.86B)

Holders
490
Holders Change
-11
Holders Change %
-2.2%
% of All Funds
6.57%
Holding in Top 10
13
Holding in Top 10 Change
-2
Holding in Top 10 Change %
-13.33%
% of All Funds
0.17%
New
94
Increased
186
Reduced
145
Closed
101
Calls
$687M
Puts
$583M
Net Calls
+$104M
Net Calls Change
+$93.7M
Name Holding Trade Value Shares
Change
Change in
Stake
AAS
326
Avantax Advisory Services
Texas
$240K -$16.5K -278 -5%
AWM
327
Apollon Wealth Management
South Carolina
$236K +$309K +5,223 New
PWP
328
Pursue Wealth Partners
California
$235K +$308K +5,201 New
O
329
Ossiam
France
$234K +$307K +5,187 New
CL
330
CSS LLC
Illinois
$232K +$304K +5,123 New
Tudor Investment Corp
331
Tudor Investment Corp
Connecticut
$231K -$2.84M -48,012 -90%
AL
332
Aspiriant LLC
California
$229K -$2.61K -44 -0.9%
AF
333
Advisornet Financial
Minnesota
$226K +$237 +4 +0.1%
RC
334
RBF Capital
California
$226K -$296K -5,000 -50%
SFS
335
Sowell Financial Services
Arkansas
$225K +$295K +4,987 New
PA
336
Parallel Advisors
California
$225K +$45.6K +770 +18%
GAM
337
Groupama Asset Management
France
$224K
Los Angeles Capital Management
338
Los Angeles Capital Management
California
$223K +$292K +4,932 New
PAM
339
Paradigm Asset Management
New York
$212K
MIM
340
MetLife Investment Management
New Jersey
$211K +$6.28K +106 +2%
KWM
341
Kingsview Wealth Management
Oregon
$208K -$36.9K -623 -12%
GI
342
GAMMA Investing
California
$208K +$24.8K +419 +10%
TRCT
343
Tower Research Capital (TRC)
New York
$207K -$182K -3,077 -40%
Cerity Partners
344
Cerity Partners
New York
$206K -$140K -2,357 -34%
TSS
345
Two Sigma Securities
New York
$204K +$267K +4,513 New
Daiwa Securities Group
346
Daiwa Securities Group
Japan
$200K -$2.19K -37 -0.8%
KSWA
347
Kathleen S. Wright Associates
Pennsylvania
$198K +$62K +1,047 +31%
IA
348
IFP Advisors
Florida
$198K +$55.4K +935 +27%
IIC
349
Integrated Investment Consultants
Michigan
$193K +$11.4M +192,578 New
VCM
350
Versant Capital Management
Arizona
$184K +$39.6K +669 +20%

AFRM Hedge Fund Activity: Q1 2025 in Review

490 of the 7,457 institutional investors tracked by Wall St. Rank reported a position in Affirm (AFRM) for Q1 2025, worth a combined $9.77B — down 23% from $12.6B a quarter earlier.

Sellers outnumbered buyers: 101 funds closed out of AFRM and 94 opened new positions — a net loss of 7 holders — while 145 trimmed existing stakes and 186 added.

The largest buyer was Citadel Advisors, adding an estimated $159M. The largest seller was Coatue Management, exiting entirely with an estimated $160M sold.

  • 490 institutional investors held Affirm (AFRM) as of Q1 2025, down from 501 in Q4 2024.
  • Funds reported $9.77B of Affirm stock for Q1 2025, down 23% quarter-over-quarter.
  • 94 funds opened new Affirm positions in Q1 2025 and 101 closed out, a net change of -7 holders.
  • The largest Affirm buyer in Q1 2025 was Citadel Advisors, an estimated $159M added.
  • The largest Affirm seller in Q1 2025 was Coatue Management, an estimated $160M sold.

Based on aggregated 13F filings for Q1 2025.