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490 hedge funds and large institutions have $9.77B invested in Affirm in 2025 Q1 according to their latest regulatory filings, with 94 funds opening new positions, 186 increasing their positions, 145 reducing their positions, and 101 closing their positions.

New
Increased
Maintained
Reduced
Closed

28% more repeat investments, than reductions

Existing positions increased: 186 | Existing positions reduced: 145

18% more call options, than puts

Call options by funds: $687M | Put options by funds: $583M

1.21% more ownership

Funds ownership: 76.29%77.5% (+1.2%)

7% less first-time investments, than exits

New positions opened: 94 | Existing positions closed: 101

2% less funds holding

Funds holding: 501490 (-11)

13% less funds holding in top 10

Funds holding in top 10: 1513 (-2)

23% less capital invested

Capital invested by funds: $12.6B → $9.77B (-$2.86B)

Holders
490
Holders Change
-11
Holders Change %
-2.2%
% of All Funds
6.57%
Holding in Top 10
13
Holding in Top 10 Change
-2
Holding in Top 10 Change %
-13.33%
% of All Funds
0.17%
New
94
Increased
186
Reduced
145
Closed
101
Calls
$687M
Puts
$583M
Net Calls
+$104M
Net Calls Change
+$93.7M
Name Holding Trade Value Shares
Change
Change in
Stake
MOS
301
MGO One Seven
Ohio
$292K +$383K +6,457 New
BAM
302
Blueshift Asset Management
New Jersey
$290K +$4.92K +83 +1%
M1FG
303
Mach-1 Financial Group
Arkansas
$288K +$377K +6,364 New
BFO
304
Biltmore Family Office
North Carolina
$280K
SCM
305
Semanteon Capital Management
Massachusetts
$278K +$365K +6,154 New
HF
306
HRT Financial
New York
$272K -$10.7M -180,197 -97%
Carson Wealth (CWM LLC)
307
Carson Wealth (CWM LLC)
Nebraska
$269K +$5.27K +89 +2%
KPWS
308
Kestra Private Wealth Services
Texas
$266K +$348K +5,880 New
HA
309
Huntleigh Advisors
Missouri
$264K -$2.43K -41 -0.7%
HWM
310
Hemington Wealth Management
Virginia
$264K +$2.25K +38 +0.7%
MAS
311
Meeder Advisory Services
Ohio
$259K -$45.4K -767 -12%
RA
312
RFG Advisory
Alabama
$256K +$336K +5,667 New
CC
313
Centiva Capital
New York
$256K +$336K +5,663 New
S
314
SignatureFD
Georgia
$253K +$33.7K +569 +11%
HSBC Holdings
315
HSBC Holdings
United Kingdom
$253K -$903K -15,246 -73%
PAG
316
Private Advisor Group
New Jersey
$251K -$225K -3,792 -41%
Comerica Bank
317
Comerica Bank
Texas
$249K +$17K +287 +5%
Mirae Asset Global Investments
318
Mirae Asset Global Investments
South Korea
$249K +$2.64M +44,495 +2,800%
Wealthfront Advisers
319
Wealthfront Advisers
California
$248K +$109K +1,837 +50%
HFP
320
Holistic Financial Partners
Indiana
$247K -$9.06K -153 -3%
AGA
321
Accuvest Global Advisors
Utah
$245K +$322K +5,431 New
Focus Partners Wealth
322
Focus Partners Wealth
Massachusetts
$243K +$319K +5,384 New
CIA
323
Choate Investment Advisors
Massachusetts
$243K
OBAM
324
ODDO BHF Asset Management
France
$242K -$4.63M -78,171 -94%
Stifel Financial
325
Stifel Financial
Missouri
$241K -$2.02K -34 -0.6%

AFRM Hedge Fund Activity: Q1 2025 in Review

490 of the 7,457 institutional investors tracked by Wall St. Rank reported a position in Affirm (AFRM) for Q1 2025, worth a combined $9.77B — down 23% from $12.6B a quarter earlier.

Sellers outnumbered buyers: 101 funds closed out of AFRM and 94 opened new positions — a net loss of 7 holders — while 145 trimmed existing stakes and 186 added.

The largest buyer was Citadel Advisors, adding an estimated $159M. The largest seller was Coatue Management, exiting entirely with an estimated $160M sold.

  • 490 institutional investors held Affirm (AFRM) as of Q1 2025, down from 501 in Q4 2024.
  • Funds reported $9.77B of Affirm stock for Q1 2025, down 23% quarter-over-quarter.
  • 94 funds opened new Affirm positions in Q1 2025 and 101 closed out, a net change of -7 holders.
  • The largest Affirm buyer in Q1 2025 was Citadel Advisors, an estimated $159M added.
  • The largest Affirm seller in Q1 2025 was Coatue Management, an estimated $160M sold.

Based on aggregated 13F filings for Q1 2025.