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639 hedge funds and large institutions have $17.8B invested in Affirm in 2025 Q4 according to their latest regulatory filings, with 123 funds opening new positions, 250 increasing their positions, 182 reducing their positions, and 88 closing their positions.

New
Increased
Maintained
Reduced
Closed

40% more first-time investments, than exits

New positions opened: 123 | Existing positions closed: 88

37% more repeat investments, than reductions

Existing positions increased: 250 | Existing positions reduced: 182

27% more funds holding in top 10

Funds holding in top 10: 1519 (+4)

7% more capital invested

Capital invested by funds: $16.6B → $17.8B (+$1.18B)

4% more funds holding

Funds holding: 613639 (+26)

3.06% more ownership

Funds ownership: 79.69%82.75% (+3.1%)

20% less call options, than puts

Call options by funds: $1.07B | Put options by funds: $1.34B

Holders
639
Holders Change
+26
Holders Change %
+4.24%
% of All Funds
7.77%
Holding in Top 10
19
Holding in Top 10 Change
+4
Holding in Top 10 Change %
+26.67%
% of All Funds
0.23%
New
123
Increased
250
Reduced
182
Closed
88
Calls
$1.07B
Puts
$1.34B
Net Calls
-$267M
Net Calls Change
-$125M
Name Holding Trade Value Shares
Change
Change in
Stake
Jones Financial Companies
276
Jones Financial Companies
Missouri
$1.37M +$526K +7,306 +66%
Vontobel Holding
277
Vontobel Holding
Switzerland
$1.35M +$282K +3,913 +28%
GIA
278
Gateway Investment Advisers
Ohio
$1.34M
BBVA
279
Banco Bilbao Vizcaya Argentaria
Spain
$1.33M +$744K +10,344 +142%
GIA
280
Gladstone Institutional Advisory
Florida
$1.33M -$241K -3,350 -16%
Cerity Partners
281
Cerity Partners
New York
$1.32M -$172K -2,395 -12%
SWM
282
Shelton Wealth Management
Texas
$1.32M +$1.27M +17,675 New
CIM
283
CIM Investment Management
Pennsylvania
$1.31M
CS
284
Candriam SCA
Luxembourg
$1.3M +$1.26M +17,526 New
MOS
285
MGO One Seven
Ohio
$1.3M +$6.26K +87 +0.5%
OAM
286
Oppenheimer Asset Management
New York
$1.3M +$379K +5,266 +43%
DTL
287
Dynamic Technology Lab
Singapore
$1.24M +$3.46K +48 +0.3%
RS
288
Rakuten Securities
Japan
$1.24M +$14.8K +206 +1%
SC
289
Savant Capital
Illinois
$1.23M +$11.9K +166 +1%
Mackenzie Financial
290
Mackenzie Financial
Ontario, Canada
$1.21M -$4.68K -65 -0.4%
VA
291
Vident Advisory
Georgia
$1.18M +$41.2K +572 +4%
RA
292
RFG Advisory
Alabama
$1.18M +$136K +1,888 +14%
Rockefeller Capital Management
293
Rockefeller Capital Management
New York
$1.15M +$388K +5,385 +53%
Bank of Nova Scotia
294
Bank of Nova Scotia
Ontario, Canada
$1.15M +$348K +4,832 +46%
FPW
295
Fairvoy Private Wealth
Alabama
$1.14M -$96.4K -1,340 -8%
B
296
BloombergSen
Ontario, Canada
$1.14M +$1.1M +15,292 New
IAA
297
Independent Advisor Alliance
North Carolina
$1.12M -$195K -2,712 -15%
URS
298
Utah Retirement Systems
Utah
$1.09M +$28.6K +397 +3%
BC
299
BIT Capital
Germany
$1.08M -$16M -222,853 -94%
New York State Teachers Retirement System (NYSTRS)
300
New York State Teachers Retirement System (NYSTRS)
New York
$1.07M +$1.03M +14,369 New