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Affirm
AFRM

561 hedge funds and large institutions have $15.5B invested in Affirm in 2025 Q2 according to their latest regulatory filings, with 136 funds opening new positions, 212 increasing their positions, 145 reducing their positions, and 61 closing their positions.

New
Increased
Maintained
Reduced
Closed

123% more first-time investments, than exits

New positions opened: 136 | Existing positions closed: 61

115% more funds holding in top 10

Funds holding in top 10: 13 → 28 (+15)

58% more capital invested

Capital invested by funds: $9.77B → $15.5B (+$5.72B)

46% more repeat investments, than reductions

Existing positions increased: 212 | Existing positions reduced: 145

14% more funds holding

Funds holding: 490 → 561 (+71)

1.96% more ownership

Funds ownership: 77.5% → 79.46% (+2%)

4% less call options, than puts

Call options by funds: $1.11B | Put options by funds: $1.15B

Holders
561
Holders Change
+71
Holders Change %
+14.49%
% of All Funds
7.39%
Holding in Top 10
28
Holding in Top 10 Change
+15
Holding in Top 10 Change %
+115.38%
% of All Funds
0.37%
New
136
Increased
212
Reduced
145
Closed
61
Calls
$1.11B
Puts
$1.15B
Net Calls
-$44.3M
Net Calls Change
-$148M

Top Buyers

Rank Fund Capital Flow
1
BlackRock
BlackRock
New York
+$126M
2
AM
Atreides Management
Massachusetts
+$86.6M
3
WRCM
Whale Rock Capital Management
Massachusetts
+$66.1M
4
Fidelity Investments
Fidelity Investments
Massachusetts
+$62.5M
5
Morgan Stanley
Morgan Stanley
New York
+$50.4M

Top Sellers

Rank Fund Capital Flow
1
Citadel Advisors
Citadel Advisors
Florida
-$131M
2
Qube Research & Technologies (QRT)
Qube Research & Technologies (QRT)
United Kingdom
-$85.3M
3
Holocene Advisors
Holocene Advisors
New York
-$82.8M
4
Baillie Gifford & Co
Baillie Gifford & Co
United Kingdom
-$76.3M
5
JCAM
Jericho Capital Asset Management
New York
-$72.3M
Name Holding Trade Value Shares
Change 		Change in
Stake
Public Employees Retirement Association of Colorado
226
Public Employees Retirement Association of Colorado
Colorado
$1.61M – – –
OAM
227
Oppenheimer Asset Management
New York
$1.61M +$52.2K +1,007 +5%
Creative Planning
228
Creative Planning
Kansas
$1.57M +$132K +2,553 +13%
TAM
229
Tabor Asset Management
New York
$1.56M +$1.17M +22,599 New
IWM
230
Integris Wealth Management
California
$1.51M +$212K +4,091 +23%
OSAM
231
O'Shaughnessy Asset Management
Connecticut
$1.5M +$302K +5,826 +37%
M&T Bank
232
M&T Bank
New York
$1.49M +$6.53K +126 +0.6%
LAM
233
LECAP Asset Management
United Kingdom
$1.49M +$550K +10,611 +98%
Los Angeles Capital Management
234
Los Angeles Capital Management
California
$1.48M +$852K +16,433 +333%
AIMCA
235
Alberta Investment Management Corp (AIMCo)
Alberta, Canada
$1.47M +$1.1M +21,200 New
BAM
236
Bosun Asset Management
Illinois
$1.43M +$489K +9,438 +84%
US Bancorp
237
US Bancorp
Minnesota
$1.38M +$20K +385 +2%
N
238
Natixis
France
$1.35M -$4.81M -92,755 -83%
MWM
239
Mission Wealth Management
California
$1.35M -$40K -771 -4%
AIM
240
Aigen Investment Management
New York
$1.35M +$1.01M +19,466 New
Pathstone Holdings
241
Pathstone Holdings
New Jersey
$1.33M +$51.7K +997 +5%
SO
242
STRS Ohio
Ohio
$1.32M +$84.8K +1,636 +9%
GIA
243
Gladstone Institutional Advisory
Florida
$1.32M -$366K -7,060 -27%
CCA
244
Cadent Capital Advisors
Oklahoma
$1.31M +$982K +18,935 New
Natixis Advisors
245
Natixis Advisors
Massachusetts
$1.31M +$173K +3,344 +22%
MML Investors Services
246
MML Investors Services
Massachusetts
$1.25M -$159K -3,066 -14%
BC
247
Belmont Capital
California
$1.24M – – –
Prudential Financial
248
Prudential Financial
New Jersey
$1.24M +$86.6K +1,670 +10%
IAA
249
Independent Advisor Alliance
North Carolina
$1.23M -$43.7K -842 -5%
BAM
250
Belpointe Asset Management
Nevada
$1.21M -$52 -1 -0%
8 9
10
11 12

AFRM Hedge Fund Activity: Q2 2025 in Review

561 of the 7,595 institutional investors tracked by Wall St. Rank reported a position in Affirm (AFRM) for Q2 2025, worth a combined $15.5B — up 58% from $9.77B a quarter earlier.

Buyers outnumbered sellers: 136 funds opened new AFRM positions and 61 closed out — a net gain of 75 holders — while 212 added to existing stakes and 145 trimmed.

The largest buyer was BlackRock, adding an estimated $126M. The largest seller was Citadel Advisors, cutting an estimated $131M.

  • 561 institutional investors held Affirm (AFRM) as of Q2 2025, up from 490 in Q1 2025.
  • Funds reported $15.5B of Affirm stock for Q2 2025, up 58% quarter-over-quarter.
  • 136 funds opened new Affirm positions in Q2 2025 and 61 closed out, a net change of +75 holders.
  • The largest Affirm buyer in Q2 2025 was BlackRock, an estimated $126M added.
  • The largest Affirm seller in Q2 2025 was Citadel Advisors, an estimated $131M sold.

Based on aggregated 13F filings for Q2 2025.