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490 hedge funds and large institutions have $9.77B invested in Affirm in 2025 Q1 according to their latest regulatory filings, with 94 funds opening new positions, 186 increasing their positions, 145 reducing their positions, and 101 closing their positions.

New
Increased
Maintained
Reduced
Closed

28% more repeat investments, than reductions

Existing positions increased: 186 | Existing positions reduced: 145

18% more call options, than puts

Call options by funds: $687M | Put options by funds: $583M

1.21% more ownership

Funds ownership: 76.29%77.5% (+1.2%)

7% less first-time investments, than exits

New positions opened: 94 | Existing positions closed: 101

2% less funds holding

Funds holding: 501490 (-11)

13% less funds holding in top 10

Funds holding in top 10: 1513 (-2)

23% less capital invested

Capital invested by funds: $12.6B → $9.77B (-$2.86B)

Holders
490
Holders Change
-11
Holders Change %
-2.2%
% of All Funds
6.57%
Holding in Top 10
13
Holding in Top 10 Change
-2
Holding in Top 10 Change %
-13.33%
% of All Funds
0.17%
New
94
Increased
186
Reduced
145
Closed
101
Calls
$687M
Puts
$583M
Net Calls
+$104M
Net Calls Change
+$93.7M
Name Holding Trade Value Shares
Change
Change in
Stake
PC
226
Panoramic Capital
California
$685K +$898K +15,158 New
VF
227
Virtu Financial
New York
$659K +$864K +14,582 New
DB
228
Danske Bank
Denmark
$656K +$855K +14,426 +14,426%
SCM
229
Sterling Capital Management
North Carolina
$651K -$58.7K -990 -6%
HIM
230
Hillsdale Investment Management
Ontario, Canada
$651K +$853K +14,400 New
URS
231
Utah Retirement Systems
Utah
$633K
AB
232
Amalgamated Bank
New York
$622K +$16.6K +280 +2%
MVA
233
Mount Vernon Associates
Maryland
$612K +$116K +1,950 +17%
Rockefeller Capital Management
234
Rockefeller Capital Management
New York
$606K +$59.5K +1,004 +8%
Manulife (Manufacturers Life Insurance)
235
Manulife (Manufacturers Life Insurance)
Ontario, Canada
$596K -$1.88M -31,753 -71%
X
236
Xponance
Pennsylvania
$594K +$41K +692 +6%
CAM
237
Cresset Asset Management
Illinois
$583K -$91.7K -1,548 -11%
LNWTC
238
Laird Norton Wetherby Trust Company
Washington
$575K
Principal Financial Group
239
Principal Financial Group
Iowa
$573K -$37.3K -630 -5%
VCM
240
Voleon Capital Management
California
$564K -$2.09M -35,215 -74%
M
241
MYeCFO
California
$554K +$15.3K +259 +2%
VA
242
Vident Advisory
Georgia
$553K +$182K +3,069 +33%
Envestnet Portfolio Solutions
243
Envestnet Portfolio Solutions
Illinois
$549K +$720K +12,157 New
MSRPS
244
Maryland State Retirement & Pension System
Maryland
$547K -$102K -1,723 -12%
GI
245
GAMCO Investors
Connecticut
$542K +$119K +2,000 +20%
Vontobel Holding
246
Vontobel Holding
Switzerland
$542K +$509K +8,584 +252%
Lazard Asset Management
247
Lazard Asset Management
New York
$537K +$206K +3,469 +41%
QIM
248
Quantitative Investment Management
Virginia
$532K +$698K +11,784 New
SFA
249
Sequoia Financial Advisors
Ohio
$529K -$5.69K -96 -0.8%
CPBTD
250
Central Pacific Bank - Trust Division
Hawaii
$525K +$688K +11,611 New

AFRM Hedge Fund Activity: Q1 2025 in Review

490 of the 7,457 institutional investors tracked by Wall St. Rank reported a position in Affirm (AFRM) for Q1 2025, worth a combined $9.77B — down 23% from $12.6B a quarter earlier.

Sellers outnumbered buyers: 101 funds closed out of AFRM and 94 opened new positions — a net loss of 7 holders — while 145 trimmed existing stakes and 186 added.

The largest buyer was Citadel Advisors, adding an estimated $159M. The largest seller was Coatue Management, exiting entirely with an estimated $160M sold.

  • 490 institutional investors held Affirm (AFRM) as of Q1 2025, down from 501 in Q4 2024.
  • Funds reported $9.77B of Affirm stock for Q1 2025, down 23% quarter-over-quarter.
  • 94 funds opened new Affirm positions in Q1 2025 and 101 closed out, a net change of -7 holders.
  • The largest Affirm buyer in Q1 2025 was Citadel Advisors, an estimated $159M added.
  • The largest Affirm seller in Q1 2025 was Coatue Management, an estimated $160M sold.

Based on aggregated 13F filings for Q1 2025.