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The Family Firm’s Alphabet (Google) Class C GOOG Stock Holding History

The Family Firm’s Portfolio GOOG Stock Details GOOG Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2019
Q3 		– Sell
-33,020
Closed -$1.79M – 141
2019
Q2 		$1.79M Hold
33,020
– – 0.63% 35
2019
Q1 		$1.94M Sell
33,020
-400
-1% -$22.4K 0.71% 31
2018
Q4 		$1.75M Sell
33,420
-500
-1% -$26.8K 0.7% 32
2018
Q3 		$2.05M Buy
+33,920
New +$2.03M 0.74% 31

Other funds holding GOOG

Vanguard Group
Vanguard Group Malvern, Pennsylvania $6.9T AUM 27.45% 1-Year Est. Return
BlackRock
BlackRock New York $6.73T AUM 46.02% 1-Year Est. Return
State Street
State Street Boston, Massachusetts $3.37T AUM 44.26% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.61T AUM 30.72% 1-Year Est. Return
Fidelity Investments
Fidelity Investments Boston, Massachusetts $1.9T AUM 41.92% 1-Year Est. Return
Capital International Investors
Capital International Investors Los Angeles, California $427B AUM 29.17% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.56T AUM 27.86% 1-Year Est. Return
T. Rowe Price Associates
T. Rowe Price Associates Baltimore, Maryland $865B AUM 30.76% 1-Year Est. Return
Morgan Stanley
Morgan Stanley New York $1.66T AUM 25.57% 1-Year Est. Return
Northern Trust
Northern Trust Chicago, Illinois $757B AUM 28.64% 1-Year Est. Return

The Family Firm's GOOG Position: Q2 2025 in Review

The Family Firm sold out of Alphabet (Google) Class C (GOOG) in Q2 2025, closing a stake of 2,070 shares — an estimated $323K sold.

The Family Firm first reported a position in GOOG in Q4 2015 and held it in 31 quarters. The position peaked at $2.01M in Q4 2019. 4,464 funds tracked by Wall St. Rank hold GOOG as of Q2 2025.

  • The Family Firm reported no remaining Alphabet (Google) Class C position as of Q2 2025 after selling out during the quarter.
  • The Family Firm sold 2,070 Alphabet (Google) Class C shares in Q2 2025, an estimated $323K.
  • The Family Firm first reported a position in Alphabet (Google) Class C in Q4 2015 and held it in 31 quarters.
  • The Family Firm's Alphabet (Google) Class C position peaked at $2.01M in Q4 2019.
  • 4,464 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q2 2025.

Based on The Family Firm's 13F filing for Q2 2025, filed 8 Aug 2025.