The Family Firm’s Alphabet (Google) Class C GOOG Stock Holding History

Bought
Maintained
Sold
Quarter Market Value Status Shares Shares
Change %
Capital Flow Portfolio Weight Portfolio Position
2025
Q2
Sell
-2,070
Closed -$323K 125
2025
Q1
$323K Sell
2,070
-457
-18% -$71.4K 0.07% 156
2024
Q4
$481K Buy
2,527
+2
+0.1% +$381 0.11% 116
2024
Q3
$422K Sell
2,525
-69
-3% -$11.5K 0.09% 134
2024
Q2
$476K Buy
2,594
+272
+12% +$49.9K 0.11% 115
2024
Q1
$354K Sell
2,322
-120
-5% -$18.3K 0.09% 143
2023
Q4
$344K Sell
2,442
-564
-19% -$79.5K 0.09% 133
2023
Q3
$396K Sell
3,006
-20
-0.7% -$2.64K 0.11% 115
2023
Q2
$366K Hold
3,026
0.1% 128
2023
Q1
$315K Sell
3,026
-12,493
-81% -$1.3M 0.09% 138
2022
Q4
$1.38M Buy
15,519
+11,909
+330% +$1.06M 0.4% 56
2022
Q3
$347K Buy
3,610
+170
+5% +$16.3K 0.11% 119
2022
Q2
$377K Sell
3,440
-80
-2% -$8.77K 0.11% 117
2022
Q1
$492K Hold
3,520
0.13% 99
2021
Q4
$510K Hold
3,520
0.13% 100
2021
Q3
$502K Sell
3,520
-120
-3% -$17.1K 0.13% 96
2021
Q2
$457K Hold
3,640
0.12% 105
2021
Q1
$377K Hold
3,640
0.11% 111
2020
Q4
$316K Hold
3,640
0.09% 121
2020
Q3
$267K Sell
3,640
-20
-0.5% -$1.47K 0.1% 120
2020
Q2
$259K Sell
3,660
-26,380
-88% -$1.87M 0.1% 120
2020
Q1
$1.75M Hold
30,040
0.74% 30
2019
Q4
$2.01M Sell
30,040
-200
-0.7% -$13.4K 0.68% 34
2019
Q3
$1.84M Hold
30,240
0.65% 34
2019
Q2
$1.63M Hold
30,240
0.58% 39
2019
Q1
$1.77M Hold
30,240
0.65% 35
2018
Q4
$1.57M Sell
30,240
-360
-1% -$18.6K 0.63% 36
2018
Q3
$1.83M Buy
+30,600
New +$1.83M 0.66% 36
2017
Q1
Sell
-32,020
Closed -$1.24M 107
2016
Q4
$1.24M Hold
32,020
0.58% 38
2016
Q3
$1.24M Buy
+32,020
New +$1.24M 0.59% 36
2016
Q2
Sell
-31,860
Closed -$1.19M 114
2016
Q1
$1.19M Hold
31,860
0.6% 36
2015
Q4
$1.21M Buy
+31,860
New +$1.21M 0.64% 33