The Family Firm’s Alphabet (Google) Class C GOOG Stock Holding History
Bought
Maintained
Sold
| Quarter | Market Value | Status | Shares |
Change in Stake | Trade Value | Portfolio Weight | Portfolio Position | |
|---|---|---|---|---|---|---|---|---|
|
2025
Q2 | – | Sell |
-2,070
| Closed | -$323K | – | 125 |
|
|
2025
Q1 | $323K | Sell |
2,070
-457
| -18% | -$83.7K | 0.07% | 156 |
|
|
2024
Q4 | $481K | Buy |
2,527
+2
| +0.1% | +$353 | 0.11% | 116 |
|
|
2024
Q3 | $422K | Sell |
2,525
-69
| -3% | -$11.7K | 0.09% | 134 |
|
|
2024
Q2 | $476K | Buy |
2,594
+272
| +12% | +$46.3K | 0.11% | 115 |
|
|
2024
Q1 | $354K | Sell |
2,322
-120
| -5% | -$17.3K | 0.09% | 143 |
|
|
2023
Q4 | $344K | Sell |
2,442
-564
| -19% | -$76.5K | 0.09% | 133 |
|
|
2023
Q3 | $396K | Sell |
3,006
-20
| -0.7% | -$2.6K | 0.11% | 115 |
|
|
2023
Q2 | $366K | Hold |
3,026
| – | – | 0.1% | 128 |
|
|
2023
Q1 | $315K | Sell |
3,026
-12,493
| -81% | -$1.21M | 0.09% | 138 |
|
|
2022
Q4 | $1.38M | Buy |
15,519
+11,909
| +330% | +$1.14M | 0.4% | 56 |
|
|
2022
Q3 | $347K | Buy |
3,610
+170
| +5% | +$19K | 0.11% | 119 |
|
|
2022
Q2 | $377K | Sell |
3,440
-80
| -2% | -$9.45K | 0.11% | 117 |
|
|
2022
Q1 | $492K | Hold |
3,520
| – | – | 0.13% | 99 |
|
|
2021
Q4 | $510K | Hold |
3,520
| – | – | 0.13% | 100 |
|
|
2021
Q3 | $502K | Sell |
3,520
-120
| -3% | -$16.5K | 0.13% | 96 |
|
|
2021
Q2 | $457K | Hold |
3,640
| – | – | 0.12% | 105 |
|
|
2021
Q1 | $377K | Hold |
3,640
| – | – | 0.11% | 111 |
|
|
2020
Q4 | $316K | Hold |
3,640
| – | – | 0.09% | 121 |
|
|
2020
Q3 | $267K | Sell |
3,640
-20
| -0.5% | -$1.53K | 0.1% | 120 |
|
|
2020
Q2 | $259K | Sell |
3,660
-26,380
| -88% | -$1.78M | 0.1% | 120 |
|
|
2020
Q1 | $1.75M | Hold |
30,040
| – | – | 0.74% | 30 |
|
|
2019
Q4 | $2.01M | Sell |
30,040
-200
| -0.7% | -$12.9K | 0.68% | 34 |
|
|
2019
Q3 | $1.84M | Hold |
30,240
| – | – | 0.65% | 34 |
|
|
2019
Q2 | $1.63M | Hold |
30,240
| – | – | 0.58% | 40 |
|
|
2019
Q1 | $1.77M | Hold |
30,240
| – | – | 0.65% | 36 |
|
|
2018
Q4 | $1.57M | Sell |
30,240
-360
| -1% | -$19.3K | 0.63% | 37 |
|
|
2018
Q3 | $1.83M | Buy |
+30,600
| New | +$1.83M | 0.66% | 37 |
|
|
2017
Q1 | – | Sell |
-32,020
| Closed | -$1.24M | – | 107 |
|
|
2016
Q4 | $1.24M | Hold |
32,020
| – | – | 0.58% | 38 |
|
|
2016
Q3 | $1.24M | Buy |
+32,020
| New | +$1.22M | 0.59% | 36 |
|
|
2016
Q2 | – | Sell |
-31,860
| Closed | -$1.19M | – | 114 |
|
|
2016
Q1 | $1.19M | Hold |
31,860
| – | – | 0.6% | 36 |
|
|
2015
Q4 | $1.21M | Buy |
+31,860
| New | +$1.14M | 0.64% | 33 |
|
Other funds holding GOOG
The Family Firm's GOOG Position: Q2 2025 in Review
The Family Firm sold out of Alphabet (Google) Class C (GOOG) in Q2 2025, closing a stake of 2,070 shares — an estimated $323K sold.
The Family Firm first reported a position in GOOG in Q4 2015 and held it in 31 quarters. The position peaked at $2.01M in Q4 2019. 4,461 funds tracked by Wall St. Rank hold GOOG as of Q2 2025.
- The Family Firm reported no remaining Alphabet (Google) Class C position as of Q2 2025 after selling out during the quarter.
- The Family Firm sold 2,070 Alphabet (Google) Class C shares in Q2 2025, an estimated $323K.
- The Family Firm first reported a position in Alphabet (Google) Class C in Q4 2015 and held it in 31 quarters.
- The Family Firm's Alphabet (Google) Class C position peaked at $2.01M in Q4 2019.
- 4,461 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q2 2025.
Based on The Family Firm's 13F filing for Q2 2025, filed 8 Aug 2025.