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SFP

Sterling Financial Planning Portfolio holdings

AUM $337M
1-Year Est. Return 19.27%
This Fund
S&P 500
This Quarter Est. Return
+8.75%
1 Year Est. Return
+19.27%
3 Year Est. Return
+46.75%
5 Year Est. Return
+48.15%
10 Year Est. Return
–
AUM
$140M
AUM Growth
+$16M
Cap. Flow
+$5.74M
Cap. Flow %
4.09%
Top 10 Hldgs %
50.19%
Holding
394
New
34
Increased
70
Reduced
72
Closed
11

Top Buys

Rank Stock Value
1
IAU icon
iShares Gold Trust
IAU
+$1.79M
2
FNDC icon
Schwab Fundamental International Small Company Index ETF
FNDC
+$1.69M
3
IDV icon
iShares International Select Dividend ETF
IDV
+$1M
4
SCZ icon
iShares MSCI EAFE Small-Cap ETF
SCZ
+$693K
5
DGS icon
WisdomTree Emerging Markets SmallCap Dividend Fund
DGS
+$495K

Top Sells

Rank Stock Value
1
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$1.02M
2
IJK icon
iShares S&P Mid-Cap 400 Growth ETF
IJK
+$392K
3
IJR icon
iShares Core S&P Small-Cap ETF
IJR
+$269K
4
FNDX icon
Schwab Fundamental US Large Company Index ETF
FNDX
+$226K
5
PRFZ icon
Invesco FTSE RAFI US 1500 Small-Mid ETF
PRFZ
+$156K

Sector Composition

Rank Sector Weight
1 Healthcare 2.97%
2 Financials 2.82%
3 Technology 2.64%
4 Industrials 2.24%
5 Consumer Discretionary 1.96%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
MDLZ icon
126
Mondelez International
MDLZ
$80.1B
$74K 0.05%
1,257
– –
VTV icon
127
Vanguard Morningstar Value ETF
VTV
$191B
$74K 0.05%
564
+2
+0.4% +$251
GE icon
128
GE Aerospace
GE
$389B
$73K 0.05%
1,113
– –
PYPL icon
129
PayPal
PYPL
$51.1B
$73K 0.05%
300
+200
+200% +$50.5K
CPIX icon
130
Cumberland Pharmaceuticals
CPIX
$115M
$67K 0.05%
22,031
– –
EW icon
131
Edwards Lifesciences
EW
$51.5B
$66K 0.05%
785
-365
-32% -$30.9K
RWX icon
132
State Street SPDR Dow Jones International Real Estate ETF
RWX
$267M
$66K 0.05%
1,914
+9
+0.5% +$307
F icon
133
Ford
F
$55B
$65K 0.05%
5,319
-1,951
-27% -$22.3K
PSX icon
134
Phillips 66
PSX
$82B
$62K 0.04%
756
– –
SBUX icon
135
Starbucks
SBUX
$120B
$62K 0.04%
565
– –
UFEB icon
136
Innovator US Equity Ultra Buffer ETF February
UFEB
$240M
$62K 0.04%
2,313
– –
PAPR icon
137
Innovator US Equity Power Buffer ETF April
PAPR
$959M
$60K 0.04%
2,177
– –
RTX icon
138
RTX Corp
RTX
$301B
$60K 0.04%
778
– –
WY icon
139
Weyerhaeuser
WY
$18.3B
$60K 0.04%
1,690
-1,369
-45% -$46.6K
NVST icon
140
Envista
NVST
$4.4B
$59K 0.04%
1,448
– –
PRU icon
141
Prudential Financial
PRU
$41.9B
$59K 0.04%
651
+326
+100% +$27.9K
KMI icon
142
Kinder Morgan
KMI
$69.7B
$58K 0.04%
3,496
– –
MO icon
143
Altria Group
MO
$113B
$58K 0.04%
1,140
– –
PDN icon
144
Invesco FTSE RAFI Developed Markets ex-US Small-Mid ETF
PDN
$362M
$58K 0.04%
1,594
+206
+15% +$7.42K
IPG
145
DELISTED
Interpublic Group of Companies
IPG
$56K 0.04%
1,932
– –
IWD icon
146
iShares Russell 1000 Value ETF
IWD
$83.2B
$55K 0.04%
366
-137
-27% -$19.8K
SCHC icon
147
Schwab International Small-Cap Equity ETF
SCHC
$5.59B
$55K 0.04%
1,390
– –
XEL icon
148
Xcel Energy
XEL
$48.1B
$55K 0.04%
829
-114
-12% -$7.21K
DDOG icon
149
Datadog
DDOG
$81.6B
$54K 0.04%
650
– –
DBJA
150
DELISTED
Innovator Double Stacker 9 Buffer ETF - January
DBJA
$54K 0.04%
+2,058
New +$53.1K
4 5
6
7 8

Similar funds

NL
NKCFO LLC Geneva, Illinois $337M AUM 58.12% 1-Year Est. Return
FIM
Freedom Investment Management Hartford, Connecticut $337M AUM 22.95% 1-Year Est. Return
SIC
Shoker Investment Counsel Oxford, Ohio $337M AUM 24.9% 1-Year Est. Return
SC
Schiavi & Co Wilmington, Delaware $337M AUM 16.69% 1-Year Est. Return
SG
Standard General New York $336M AUM 16.52% 1-Year Est. Return
BCM
Brightline Capital Management Miami, Florida $338M AUM 197.95% 1-Year Est. Return
CAC
Core Alternative Capital Peachtree Corners, Georgia $339M AUM 18.22% 1-Year Est. Return
HFS
Haverford Financial Services Radnor, Pennsylvania $336M AUM 20.46% 1-Year Est. Return

Sterling Financial Planning's Q1 2021 Portfolio in Review

As of Q1 2021, Sterling Financial Planning held 394 positions worth $140M, up 13% from $124M the previous quarter. Its ten largest holdings account for 50% of the portfolio.

Sterling Financial Planning deployed $5.74M of net new capital in Q1 2021, opening 34 new positions and adding to 70 existing holdings. Its largest new stake was iShares MSCI EAFE Small-Cap ETF: 9,768 shares worth $702K.

By sector, the portfolio is most concentrated in Healthcare at 3% of assets, down from 3.4% a quarter earlier, followed by Financials and Technology.

On the sell side, the largest reduction was iShares Core S&P Mid-Cap ETF, an estimated $1.02M trimmed.

  • Sterling Financial Planning's largest Q1 2021 buy was iShares MSCI EAFE Small-Cap ETF: 9,768 shares worth $702K.
  • Sterling Financial Planning added most to iShares Gold Trust in Q1 2021, an estimated $1.79M increase.
  • Sterling Financial Planning's biggest Q1 2021 reduction was iShares Core S&P Mid-Cap ETF, cutting an estimated $1.02M.
  • Sterling Financial Planning fully exited Genuine Parts in Q1 2021, selling an estimated $36K.
  • Sterling Financial Planning's ten largest holdings make up 50% of its $140M portfolio in Q1 2021.
  • Sterling Financial Planning opened 34 new positions and closed 11 in Q1 2021.
  • Sterling Financial Planning's portfolio value rose 13% quarter-over-quarter to $140M.

Based on Sterling Financial Planning's 13F filing for Q1 2021, filed 28 Apr 2021.