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SFP

Sterling Financial Planning Portfolio holdings

AUM $337M
1-Year Est. Return 19.27%
This Fund
S&P 500
This Quarter Est. Return
+8.75%
1 Year Est. Return
+19.27%
3 Year Est. Return
+46.75%
5 Year Est. Return
+48.15%
10 Year Est. Return
–
AUM
$140M
AUM Growth
+$16M
Cap. Flow
+$5.74M
Cap. Flow %
4.09%
Top 10 Hldgs %
50.19%
Holding
394
New
34
Increased
70
Reduced
72
Closed
11

Top Buys

Rank Stock Value
1
IAU icon
iShares Gold Trust
IAU
+$1.79M
2
FNDC icon
Schwab Fundamental International Small Company Index ETF
FNDC
+$1.69M
3
IDV icon
iShares International Select Dividend ETF
IDV
+$1M
4
SCZ icon
iShares MSCI EAFE Small-Cap ETF
SCZ
+$693K
5
DGS icon
WisdomTree Emerging Markets SmallCap Dividend Fund
DGS
+$495K

Top Sells

Rank Stock Value
1
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$1.02M
2
IJK icon
iShares S&P Mid-Cap 400 Growth ETF
IJK
+$392K
3
IJR icon
iShares Core S&P Small-Cap ETF
IJR
+$269K
4
FNDX icon
Schwab Fundamental US Large Company Index ETF
FNDX
+$226K
5
PRFZ icon
Invesco FTSE RAFI US 1500 Small-Mid ETF
PRFZ
+$156K

Sector Composition

Rank Sector Weight
1 Healthcare 2.97%
2 Financials 2.82%
3 Technology 2.64%
4 Industrials 2.24%
5 Consumer Discretionary 1.96%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PNOV icon
101
Innovator US Equity Power Buffer ETF November
PNOV
$893M
$120K 0.09%
4,037
– –
CL icon
102
Colgate-Palmolive
CL
$73.8B
$107K 0.08%
1,360
– –
ZBH icon
103
Zimmer Biomet
ZBH
$18.7B
$105K 0.07%
674
– –
BA icon
104
Boeing
BA
$184B
$99K 0.07%
387
-148
-28% -$32.9K
MMM icon
105
3M
MMM
$93B
$99K 0.07%
614
-47
-7% -$7.04K
INTC icon
106
Intel
INTC
$506B
$98K 0.07%
1,536
-167
-10% -$9.95K
MRK icon
107
Merck
MRK
$317B
$97K 0.07%
1,319
– –
SPHD icon
108
Invesco S&P 500 High Dividend Low Volatility ETF
SPHD
$3.36B
$97K 0.07%
2,252
+118
+6% +$4.74K
CSCO icon
109
Cisco
CSCO
$476B
$91K 0.06%
1,769
-293
-14% -$13.8K
ROBO icon
110
ROBO Global Robotics & Automation Index ETF
ROBO
$2.08B
$91K 0.06%
1,435
– –
OHI icon
111
Omega Healthcare
OHI
$14.7B
$90K 0.06%
2,449
– –
AMGN icon
112
Amgen
AMGN
$219B
$87K 0.06%
348
– –
MDT icon
113
Medtronic
MDT
$110B
$87K 0.06%
734
– –
FDX icon
114
FedEx
FDX
$74.8B
$85K 0.06%
300
– –
VER
115
DELISTED
VEREIT, Inc.
VER
$85K 0.06%
2,208
– –
BSV icon
116
Vanguard Short-Term Bond ETF
BSV
$44.6B
$82K 0.06%
992
+962
+3,207% +$79.4K
CB icon
117
Chubb
CB
$136B
$82K 0.06%
516
– –
ITT icon
118
ITT
ITT
$19.3B
$80K 0.06%
+878
New +$72.4K
COP icon
119
ConocoPhillips
COP
$142B
$78K 0.06%
1,470
– –
EFA icon
120
iShares MSCI EAFE ETF
EFA
$79.4B
$78K 0.06%
1,034
– –
WIP icon
121
State Street SPDR FTSE International Government Inflation-Protected Bond ETF
WIP
$472M
$78K 0.06%
1,399
+6
+0.4% +$344
MAR icon
122
Marriott International
MAR
$93.8B
$77K 0.05%
523
+120
+30% +$16.4K
BAC icon
123
Bank of America
BAC
$440B
$75K 0.05%
1,944
-172
-8% -$5.93K
DBOC
124
DELISTED
Innovator Double Stacker 9 Buffer ETF - October
DBOC
$75K 0.05%
2,688
– –
BJAN icon
125
Innovator US Equity Buffer ETF January
BJAN
$347M
$74K 0.05%
2,157
+476
+28% +$15.9K
3 4
5
6 7

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NL
NKCFO LLC Geneva, Illinois $337M AUM 58.12% 1-Year Est. Return
FIM
Freedom Investment Management Hartford, Connecticut $337M AUM 22.95% 1-Year Est. Return
SIC
Shoker Investment Counsel Oxford, Ohio $337M AUM 24.9% 1-Year Est. Return
SC
Schiavi & Co Wilmington, Delaware $337M AUM 16.69% 1-Year Est. Return
SG
Standard General New York $336M AUM 16.52% 1-Year Est. Return
BCM
Brightline Capital Management Miami, Florida $338M AUM 197.95% 1-Year Est. Return
CAC
Core Alternative Capital Peachtree Corners, Georgia $339M AUM 18.22% 1-Year Est. Return
HFS
Haverford Financial Services Radnor, Pennsylvania $336M AUM 20.46% 1-Year Est. Return

Sterling Financial Planning's Q1 2021 Portfolio in Review

As of Q1 2021, Sterling Financial Planning held 394 positions worth $140M, up 13% from $124M the previous quarter. Its ten largest holdings account for 50% of the portfolio.

Sterling Financial Planning deployed $5.74M of net new capital in Q1 2021, opening 34 new positions and adding to 70 existing holdings. Its largest new stake was iShares MSCI EAFE Small-Cap ETF: 9,768 shares worth $702K.

By sector, the portfolio is most concentrated in Healthcare at 3% of assets, down from 3.4% a quarter earlier, followed by Financials and Technology.

On the sell side, the largest reduction was iShares Core S&P Mid-Cap ETF, an estimated $1.02M trimmed.

  • Sterling Financial Planning's largest Q1 2021 buy was iShares MSCI EAFE Small-Cap ETF: 9,768 shares worth $702K.
  • Sterling Financial Planning added most to iShares Gold Trust in Q1 2021, an estimated $1.79M increase.
  • Sterling Financial Planning's biggest Q1 2021 reduction was iShares Core S&P Mid-Cap ETF, cutting an estimated $1.02M.
  • Sterling Financial Planning fully exited Genuine Parts in Q1 2021, selling an estimated $36K.
  • Sterling Financial Planning's ten largest holdings make up 50% of its $140M portfolio in Q1 2021.
  • Sterling Financial Planning opened 34 new positions and closed 11 in Q1 2021.
  • Sterling Financial Planning's portfolio value rose 13% quarter-over-quarter to $140M.

Based on Sterling Financial Planning's 13F filing for Q1 2021, filed 28 Apr 2021.