SFP

Sterling Financial Planning Portfolio holdings

AUM $299M
1-Year Return 13.08%
This Quarter Return
-5.81%
1 Year Return
+13.08%
3 Year Return
+40.95%
5 Year Return
10 Year Return
AUM
$143M
AUM Growth
+$356K
Cap. Flow
+$8.69M
Cap. Flow %
6.09%
Top 10 Hldgs %
50.21%
Holding
90
New
1
Increased
37
Reduced
31
Closed
7
Name Market Value Portfolio Weight Shares or Principal Shares
Change %
Capital Flow
VWO icon
51
Vanguard FTSE Emerging Markets ETF
VWO
$97.2B
$545K 0.38%
14,945
-3,073
-17% -$112K
SCHE icon
52
Schwab Emerging Markets Equity ETF
SCHE
$10.8B
$537K 0.38%
23,974
+5,859
+32% +$131K
O icon
53
Realty Income
O
$53.9B
$519K 0.36%
8,925
-449
-5% -$26.1K
PJAN icon
54
Innovator US Equity Power Buffer ETF January
PJAN
$1.25B
$515K 0.36%
17,497
-88
-0.5% -$2.59K
VO icon
55
Vanguard Mid-Cap ETF
VO
$87B
$490K 0.34%
2,605
-99
-4% -$18.6K
PEP icon
56
PepsiCo
PEP
$202B
$480K 0.34%
2,938
+2
+0.1% +$327
EMB icon
57
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
$13.5B
$457K 0.32%
5,753
-511
-8% -$40.6K
XBJA icon
58
Innovator US Equity Accelerated 9 Buffer ETF January
XBJA
$90.4M
$457K 0.32%
22,271
+7,934
+55% +$163K
MCD icon
59
McDonald's
MCD
$226B
$433K 0.3%
1,878
RSP icon
60
Invesco S&P 500 Equal Weight ETF
RSP
$73.9B
$423K 0.3%
3,320
-53
-2% -$6.75K
VCSH icon
61
Vanguard Short-Term Corporate Bond ETF
VCSH
$35.4B
$379K 0.27%
5,098
+1,676
+49% +$125K
GOOGL icon
62
Alphabet (Google) Class A
GOOGL
$2.83T
$363K 0.25%
3,800
-20
-0.5% -$1.91K
COST icon
63
Costco
COST
$425B
$358K 0.25%
757
-39
-5% -$18.4K
HD icon
64
Home Depot
HD
$416B
$353K 0.25%
1,278
+3
+0.2% +$829
QUAL icon
65
iShares MSCI USA Quality Factor ETF
QUAL
$54.2B
$346K 0.24%
3,331
-688
-17% -$71.5K
VUG icon
66
Vanguard Growth ETF
VUG
$186B
$341K 0.24%
1,592
+168
+12% +$36K
ABBV icon
67
AbbVie
ABBV
$375B
$336K 0.24%
2,500
BDX icon
68
Becton Dickinson
BDX
$55B
$321K 0.23%
1,439
+1
+0.1% +$223
PG icon
69
Procter & Gamble
PG
$376B
$296K 0.21%
2,341
MDYV icon
70
SPDR S&P 400 Mid Cap Value ETF
MDYV
$2.48B
$294K 0.21%
5,082
-33
-0.6% -$1.91K
TD icon
71
Toronto Dominion Bank
TD
$127B
$294K 0.21%
4,800
GOOG icon
72
Alphabet (Google) Class C
GOOG
$2.83T
$285K 0.2%
2,960
-180
-6% -$17.3K
CVX icon
73
Chevron
CVX
$312B
$276K 0.19%
1,918
LLY icon
74
Eli Lilly
LLY
$655B
$275K 0.19%
851
LOW icon
75
Lowe's Companies
LOW
$151B
$271K 0.19%
1,445