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SFP

Sterling Financial Planning Portfolio holdings

AUM $337M
1-Year Est. Return 19.27%
This Fund
S&P 500
This Quarter Est. Return
+8.75%
1 Year Est. Return
+19.27%
3 Year Est. Return
+46.75%
5 Year Est. Return
+48.15%
10 Year Est. Return
–
AUM
$140M
AUM Growth
+$16M
Cap. Flow
+$5.74M
Cap. Flow %
4.09%
Top 10 Hldgs %
50.19%
Holding
394
New
34
Increased
70
Reduced
72
Closed
11

Top Buys

Rank Stock Value
1
IAU icon
iShares Gold Trust
IAU
+$1.79M
2
FNDC icon
Schwab Fundamental International Small Company Index ETF
FNDC
+$1.69M
3
IDV icon
iShares International Select Dividend ETF
IDV
+$1M
4
SCZ icon
iShares MSCI EAFE Small-Cap ETF
SCZ
+$693K
5
DGS icon
WisdomTree Emerging Markets SmallCap Dividend Fund
DGS
+$495K

Top Sells

Rank Stock Value
1
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$1.02M
2
IJK icon
iShares S&P Mid-Cap 400 Growth ETF
IJK
+$392K
3
IJR icon
iShares Core S&P Small-Cap ETF
IJR
+$269K
4
FNDX icon
Schwab Fundamental US Large Company Index ETF
FNDX
+$226K
5
PRFZ icon
Invesco FTSE RAFI US 1500 Small-Mid ETF
PRFZ
+$156K

Sector Composition

Rank Sector Weight
1 Healthcare 2.97%
2 Financials 2.82%
3 Technology 2.64%
4 Industrials 2.24%
5 Consumer Discretionary 1.96%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
MSFT icon
51
Microsoft
MSFT
$3.62T
$393K 0.28%
1,668
-50
-3% -$11.6K
GOOGL icon
52
Alphabet (Google) Class A
GOOGL
$4.43T
$390K 0.28%
3,780
– –
PFE icon
53
Pfizer
PFE
$147B
$388K 0.28%
10,698
+2,521
+31% +$89.5K
IBM icon
54
IBM
IBM
$222B
$357K 0.25%
2,800
-120
-4% -$14.4K
MDYV icon
55
State Street SPDR S&P 400 Mid Cap Value ETF
MDYV
$2.82B
$325K 0.23%
4,960
-40
-0.8% -$2.45K
GOOG icon
56
Alphabet (Google) Class C
GOOG
$4.4T
$323K 0.23%
3,120
– –
TSLA icon
57
Tesla
TSLA
$1.27T
$311K 0.22%
1,398
-150
-10% -$37.7K
PG icon
58
Procter & Gamble
PG
$341B
$309K 0.22%
2,279
-55
-2% -$7.18K
FCCY
59
DELISTED
1st Constitution Bancorp
FCCY
$302K 0.22%
17,121
-2,000
-10% -$34.9K
NSC icon
60
Norfolk Southern
NSC
$76.8B
$283K 0.2%
1,054
– –
DIS icon
61
Walt Disney
DIS
$177B
$276K 0.2%
1,496
– –
ABBV icon
62
AbbVie
ABBV
$435B
$271K 0.19%
2,502
– –
IHI icon
63
iShares US Medical Devices ETF
IHI
$3.34B
$269K 0.19%
4,890
-1,782
-27% -$98.8K
VZ icon
64
Verizon
VZ
$193B
$267K 0.19%
4,598
+47
+1% +$2.65K
TD icon
65
Toronto Dominion Bank
TD
$200B
$261K 0.19%
4,000
– –
SDY icon
66
State Street SPDR S&P Dividend ETF
SDY
$23.8B
$250K 0.18%
2,117
+15
+0.7% +$1.68K
DVY icon
67
iShares Select Dividend ETF
DVY
$23.5B
$246K 0.18%
2,152
– –
UNP icon
68
Union Pacific
UNP
$176B
$246K 0.18%
1,115
-59
-5% -$12.4K
ADP icon
69
Automatic Data Processing
ADP
$107B
$245K 0.17%
1,300
– –
CAT icon
70
Caterpillar
CAT
$401B
$237K 0.17%
1,022
-205
-17% -$42.4K
CVX icon
71
Chevron
CVX
$366B
$236K 0.17%
2,255
+75
+3% +$7.32K
SCHE icon
72
Schwab Emerging Markets Equity ETF
SCHE
$12.8B
$221K 0.16%
6,939
+3,513
+103% +$114K
JPM icon
73
JPMorgan Chase
JPM
$955B
$218K 0.16%
1,429
– –
LOW icon
74
Lowe's Companies
LOW
$123B
$214K 0.15%
1,124
– –
T icon
75
AT&T
T
$158B
$212K 0.15%
9,279
-5,053
-35% -$112K
1 2
3
4 5

Similar funds

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NKCFO LLC Geneva, Illinois $337M AUM 58.12% 1-Year Est. Return
FIM
Freedom Investment Management Hartford, Connecticut $337M AUM 22.95% 1-Year Est. Return
SIC
Shoker Investment Counsel Oxford, Ohio $337M AUM 24.9% 1-Year Est. Return
SC
Schiavi & Co Wilmington, Delaware $337M AUM 16.69% 1-Year Est. Return
SG
Standard General New York $336M AUM 16.52% 1-Year Est. Return
BCM
Brightline Capital Management Miami, Florida $338M AUM 197.95% 1-Year Est. Return
LFP
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CWM
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Sterling Financial Planning's Q1 2021 Portfolio in Review

As of Q1 2021, Sterling Financial Planning held 394 positions worth $140M, up 13% from $124M the previous quarter. Its ten largest holdings account for 50% of the portfolio.

Sterling Financial Planning deployed $5.74M of net new capital in Q1 2021, opening 34 new positions and adding to 70 existing holdings. Its largest new stake was iShares MSCI EAFE Small-Cap ETF: 9,768 shares worth $702K.

By sector, the portfolio is most concentrated in Healthcare at 3% of assets, down from 3.4% a quarter earlier, followed by Financials and Technology.

On the sell side, the largest reduction was iShares Core S&P Mid-Cap ETF, an estimated $1.02M trimmed.

  • Sterling Financial Planning's largest Q1 2021 buy was iShares MSCI EAFE Small-Cap ETF: 9,768 shares worth $702K.
  • Sterling Financial Planning added most to iShares Gold Trust in Q1 2021, an estimated $1.79M increase.
  • Sterling Financial Planning's biggest Q1 2021 reduction was iShares Core S&P Mid-Cap ETF, cutting an estimated $1.02M.
  • Sterling Financial Planning fully exited Genuine Parts in Q1 2021, selling an estimated $36K.
  • Sterling Financial Planning's ten largest holdings make up 50% of its $140M portfolio in Q1 2021.
  • Sterling Financial Planning opened 34 new positions and closed 11 in Q1 2021.
  • Sterling Financial Planning's portfolio value rose 13% quarter-over-quarter to $140M.

Based on Sterling Financial Planning's 13F filing for Q1 2021, filed 28 Apr 2021.