SFP

Sterling Financial Planning Portfolio holdings

AUM $299M
This Quarter Return
+7.39%
1 Year Return
+13.08%
3 Year Return
+40.95%
5 Year Return
–
10 Year Return
–
AUM
$160M
AUM Growth
+$160M
Cap. Flow
-$7.55M
Cap. Flow %
-4.72%
Top 10 Hldgs %
50.46%
Holding
428
New
–
Increased
59
Reduced
18
Closed
332

Top Buys

1
IAU icon
iShares Gold Trust
IAU
$658K
2
GOVT icon
iShares US Treasury Bond ETF
GOVT
$448K
3
JNJ icon
Johnson & Johnson
JNJ
$433K
4
EFG icon
iShares MSCI EAFE Growth ETF
EFG
$382K
5
QUAL icon
iShares MSCI USA Quality Factor ETF
QUAL
$287K

Top Sells

1
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
$279K
2
SCHF icon
Schwab International Equity ETF
SCHF
$199K
3
PNC icon
PNC Financial Services
PNC
$188K
4
EEM icon
iShares MSCI Emerging Markets ETF
EEM
$185K
5
IGV icon
iShares Expanded Tech-Software Sector ETF
IGV
$184K

Sector Composition

1 Technology 2.88%
2 Financials 2.32%
3 Healthcare 2.24%
4 Consumer Discretionary 1.7%
5 Communication Services 1.48%
Name Market Value Portfolio Weight Shares or Principal Shares
Change % 		Capital Flow
PRF icon
26
Invesco FTSE RAFI US 1000 ETF
PRF
$8.08B
$1.42M 0.89%
8,281
-24
-0.3% -$4.12K
SPY icon
27
SPDR S&P 500 ETF Trust
SPY
$658B
$1.32M 0.83%
2,782
+171
+7% +$81.3K
SIGI icon
28
Selective Insurance
SIGI
$4.76B
$1.25M 0.78%
15,258
– –
PRFZ icon
29
Invesco FTSE RAFI US 1500 Small-Mid ETF
PRFZ
$2.54B
$1.17M 0.73%
6,087
-167
-3% -$32K
SCZ icon
30
iShares MSCI EAFE Small-Cap ETF
SCZ
$10.7B
$1.15M 0.72%
15,671
+416
+3% +$30.4K
AMZN icon
31
Amazon
AMZN
$2.44T
$914K 0.57%
274
+10
+4% +$33.4K
BRK.B icon
32
Berkshire Hathaway Class B
BRK.B
$1.09T
$914K 0.57%
3,057
– –
QQQ icon
33
Invesco QQQ Trust
QQQ
$364B
$913K 0.57%
2,294
+282
+14% +$112K
LBAI
34
DELISTED
Lakeland Bancorp Inc
LBAI
$903K 0.56%
47,550
– –
VIG icon
35
Vanguard Dividend Appreciation ETF
VIG
$95.4B
$844K 0.53%
4,911
+494
+11% +$84.9K
VWO icon
36
Vanguard FTSE Emerging Markets ETF
VWO
$96.4B
$822K 0.51%
16,614
+130
+0.8% +$6.43K
UPS icon
37
United Parcel Service
UPS
$74.1B
$793K 0.5%
3,697
-200
-5% -$42.9K
GOVT icon
38
iShares US Treasury Bond ETF
GOVT
$27.9B
$765K 0.48%
28,682
+16,805
+141% +$448K
PFF icon
39
iShares Preferred and Income Securities ETF
PFF
$14.4B
$763K 0.48%
19,347
+82
+0.4% +$3.23K
VO icon
40
Vanguard Mid-Cap ETF
VO
$87.5B
$738K 0.46%
2,896
+86
+3% +$21.9K
MSFT icon
41
Microsoft
MSFT
$3.77T
$730K 0.46%
2,169
-15
-0.7% -$5.05K
EMB icon
42
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
$13.4B
$702K 0.44%
6,440
-407
-6% -$44.4K
O icon
43
Realty Income
O
$53.7B
$682K 0.43%
9,524
+898
+10% +$64.3K
QUAL icon
44
iShares MSCI USA Quality Factor ETF
QUAL
$54.2B
$658K 0.41%
4,520
+1,969
+77% +$287K
META icon
45
Meta Platforms (Facebook)
META
$1.86T
$635K 0.4%
1,887
– –
DE icon
46
Deere & Co
DE
$129B
$622K 0.39%
1,814
+10
+0.6% +$3.43K
COST icon
47
Costco
COST
$418B
$615K 0.38%
1,083
– –
GOOGL icon
48
Alphabet (Google) Class A
GOOGL
$2.57T
$608K 0.38%
210
– –
XOM icon
49
Exxon Mobil
XOM
$487B
$598K 0.37%
9,768
+402
+4% +$24.6K
PJAN icon
50
Innovator US Equity Power Buffer ETF January
PJAN
$1.24B
$577K 0.36%
17,331
+1,473
+9% +$49K
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