SFP

Sterling Financial Planning Portfolio holdings

AUM $299M
1-Year Return 13.08%
This Quarter Return
+5.55%
1 Year Return
+13.08%
3 Year Return
+40.95%
5 Year Return
–
10 Year Return
–
AUM
$154M
AUM Growth
+$13.7M
Cap. Flow
+$6.14M
Cap. Flow %
3.99%
Top 10 Hldgs %
48.72%
Holding
414
New
30
Increased
88
Reduced
63
Closed
13

Top Buys

1
IAU icon
iShares Gold Trust
IAU
$780K
2
FNDC icon
Schwab Fundamental International Small Company Index ETF
FNDC
$648K
3
DGS icon
WisdomTree Emerging Markets SmallCap Dividend Fund
DGS
$501K
4
IDV icon
iShares International Select Dividend ETF
IDV
$424K
5
EFG icon
iShares MSCI EAFE Growth ETF
EFG
$370K

Top Sells

1
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
$360K
2
PRF icon
Invesco FTSE RAFI US 1000 ETF
PRF
$207K
3
IVV icon
iShares Core S&P 500 ETF
IVV
$160K
4
PRFZ icon
Invesco FTSE RAFI US 1500 Small-Mid ETF
PRFZ
$157K
5
IJJ icon
iShares S&P Mid-Cap 400 Value ETF
IJJ
$139K

Sector Composition

1 Healthcare 2.94%
2 Financials 2.94%
3 Technology 2.74%
4 Industrials 2.09%
5 Consumer Discretionary 1.83%
Name Market Value Portfolio Weight Shares or Principal Shares
Change % 		Capital Flow
SIGI icon
26
Selective Insurance
SIGI
$4.91B
$1.24M 0.8%
15,258
-666
-4% -$54K
DGS icon
27
WisdomTree Emerging Markets SmallCap Dividend Fund
DGS
$1.62B
$1.19M 0.77%
21,839
+9,195
+73% +$501K
PRFZ icon
28
Invesco FTSE RAFI US 1500 Small-Mid ETF
PRFZ
$2.54B
$1.19M 0.77%
31,730
-4,210
-12% -$157K
SPY icon
29
SPDR S&P 500 ETF Trust
SPY
$660B
$1.11M 0.72%
2,603
-23
-0.9% -$9.84K
SCZ icon
30
iShares MSCI EAFE Small-Cap ETF
SCZ
$10.6B
$1.04M 0.68%
14,075
+4,307
+44% +$319K
AMZN icon
31
Amazon
AMZN
$2.51T
$987K 0.64%
5,740
– –
LBAI
32
DELISTED
Lakeland Bancorp Inc
LBAI
$936K 0.61%
53,524
+7,954
+17% +$139K
BRK.B icon
33
Berkshire Hathaway Class B
BRK.B
$1.09T
$887K 0.58%
3,190
– –
VWO icon
34
Vanguard FTSE Emerging Markets ETF
VWO
$96B
$882K 0.57%
16,242
+124
+0.8% +$6.73K
META icon
35
Meta Platforms (Facebook)
META
$1.88T
$822K 0.53%
2,364
– –
UPS icon
36
United Parcel Service
UPS
$71.4B
$811K 0.53%
3,897
+3
+0.1% +$624
EMB icon
37
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
$13.4B
$779K 0.51%
6,924
-962
-12% -$108K
PFF icon
38
iShares Preferred and Income Securities ETF
PFF
$14.4B
$771K 0.5%
19,608
-432
-2% -$17K
QQQ icon
39
Invesco QQQ Trust
QQQ
$367B
$697K 0.45%
1,967
-60
-3% -$21.3K
DE icon
40
Deere & Co
DE
$127B
$673K 0.44%
1,908
-40
-2% -$14.1K
O icon
41
Realty Income
O
$53.1B
$616K 0.4%
9,529
-70
-0.7% -$4.53K
XOM icon
42
Exxon Mobil
XOM
$480B
$601K 0.39%
9,532
-1,395
-13% -$88K
MCD icon
43
McDonald's
MCD
$226B
$545K 0.35%
2,359
+65
+3% +$15K
SCHE icon
44
Schwab Emerging Markets Equity ETF
SCHE
$10.7B
$545K 0.35%
16,565
+9,626
+139% +$317K
VO icon
45
Vanguard Mid-Cap ETF
VO
$87.2B
$531K 0.34%
2,237
-100
-4% -$23.7K
GOOGL icon
46
Alphabet (Google) Class A
GOOGL
$2.79T
$510K 0.33%
4,180
+400
+11% +$48.8K
RSP icon
47
Invesco S&P 500 Equal Weight ETF
RSP
$73.8B
$504K 0.33%
3,347
-737
-18% -$111K
COST icon
48
Costco
COST
$424B
$497K 0.32%
1,257
– –
PJAN icon
49
Innovator US Equity Power Buffer ETF January
PJAN
$1.25B
$484K 0.31%
14,913
– –
PEP icon
50
PepsiCo
PEP
$201B
$474K 0.31%
3,198
+2
+0.1% +$296
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