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SFP

Sterling Financial Planning Portfolio holdings

AUM $368M
1-Year Est. Return 22.51%
This Fund
S&P 500
This Quarter Est. Return
+5.55%
1 Year Est. Return
+22.51%
3 Year Est. Return
+55.51%
5 Year Est. Return
+53.74%
10 Year Est. Return
–
AUM
$154M
AUM Growth
+$13.7M
Cap. Flow
+$6.12M
Cap. Flow %
3.97%
Top 10 Hldgs %
48.72%
Holding
414
New
30
Increased
88
Reduced
63
Closed
13

Top Buys

Rank Stock Value
1
IAU icon
iShares Gold Trust
IAU
+$800K
2
FNDC icon
Schwab Fundamental International Small Company Index ETF
FNDC
+$650K
3
DGS icon
WisdomTree Emerging Markets SmallCap Dividend Fund
DGS
+$490K
4
IDV icon
iShares International Select Dividend ETF
IDV
+$432K
5
EFG icon
iShares MSCI EAFE Growth ETF
EFG
+$367K

Top Sells

Rank Stock Value
1
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$362K
2
PRF icon
Invesco FTSE RAFI US 1000 ETF
PRF
+$205K
3
IVV icon
iShares Core S&P 500 ETF
IVV
+$156K
4
PRFZ icon
Invesco FTSE RAFI US 1500 Small-Mid ETF
PRFZ
+$154K
5
IJJ icon
iShares S&P Mid-Cap 400 Value ETF
IJJ
+$141K

Sector Composition

Rank Sector Weight
1 Miscellaneous 82.34%
2 Financials 3.17%
3 Healthcare 2.94%
4 Technology 2.74%
5 Industrials 2.09%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SIGI icon
26
Selective Insurance
SIGI
$5.2B
$1.24M 0.8%
15,258
-666
-4% -$50.9K
DGS icon
27
WisdomTree Emerging Markets SmallCap Dividend Fund
DGS
$1.75B
$1.19M 0.77%
21,839
+9,195
+73% +$490K
PRFZ icon
28
Invesco FTSE RAFI US 1500 Small-Mid ETF
PRFZ
$2.74B
$1.19M 0.77%
31,730
-4,210
-12% -$154K
SPY icon
29
State Street SPDR S&P 500 ETF Trust
SPY
$805B
$1.11M 0.72%
2,603
-23
-0.9% -$9.6K
SCZ icon
30
iShares MSCI EAFE Small-Cap ETF
SCZ
$13B
$1.04M 0.68%
14,075
+4,307
+44% +$323K
AMZN icon
31
Amazon
AMZN
$2.71T
$987K 0.64%
5,740
– –
LBAI
32
DELISTED
Lakeland Bancorp Inc
LBAI
$936K 0.61%
53,524
+7,954
+17% +$144K
BRK.B icon
33
Berkshire Hathaway Class B
BRK.B
$1.09T
$887K 0.58%
3,190
– –
VWO icon
34
Vanguard FTSE Emerging Markets ETF
VWO
$126B
$882K 0.57%
16,242
+124
+0.8% +$6.61K
META icon
35
Meta Platforms (Facebook)
META
$1.72T
$822K 0.53%
2,364
– –
UPS icon
36
United Parcel Service
UPS
$85.7B
$811K 0.53%
3,897
+3
+0.1% +$600
EMB icon
37
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
$14.3B
$779K 0.51%
6,924
-962
-12% -$107K
PFF icon
38
iShares Preferred and Income Securities ETF
PFF
$12.8B
$771K 0.5%
19,608
-432
-2% -$16.7K
QQQ icon
39
Invesco QQQ Trust
QQQ
$482B
$697K 0.45%
1,967
-60
-3% -$20.2K
DE icon
40
Deere & Co
DE
$185B
$673K 0.44%
1,908
-40
-2% -$14.6K
O icon
41
Realty Income
O
$54B
$616K 0.4%
9,529
-70
-0.7% -$4.6K
XOM icon
42
ExxonMobil
XOM
$670B
$601K 0.39%
9,532
-1,395
-13% -$83.3K
MCD icon
43
McDonald's
MCD
$176B
$545K 0.35%
2,359
+65
+3% +$15.1K
SCHE icon
44
Schwab Emerging Markets Equity ETF
SCHE
$12.9B
$545K 0.35%
16,565
+9,626
+139% +$312K
VO icon
45
Vanguard Morningstar Mid-Cap ETF
VO
$105B
$531K 0.34%
8,948
-400
-4% -$23.2K
GOOGL icon
46
Alphabet (Google) Class A
GOOGL
$4.23T
$510K 0.33%
4,180
+400
+11% +$46.7K
RSP icon
47
Invesco S&P 500 Equal Weight ETF
RSP
$98.2B
$504K 0.33%
3,347
-737
-18% -$110K
COST icon
48
Costco
COST
$396B
$497K 0.32%
1,257
– –
PJAN icon
49
Innovator US Equity Power Buffer ETF January
PJAN
$1.42B
$484K 0.31%
14,913
– –
PEP icon
50
PepsiCo
PEP
$183B
$474K 0.31%
3,198
+2
+0.1% +$291
1
2
3 4 5

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1CP
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FZCM
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NWWA
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BCC
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OAP
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MTIC
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Sterling Financial Planning's Q2 2021 Portfolio in Review

As of Q2 2021, Sterling Financial Planning held 414 positions worth $154M, up 9.8% from $140M the previous quarter. Its ten largest holdings account for 49% of the portfolio.

Sterling Financial Planning deployed $6.12M of net new capital in Q2 2021, opening 30 new positions and adding to 88 existing holdings. Its largest new stake was Dimensional US Targeted Value ETF: 3,296 shares worth $148K.

By sector, the portfolio is most concentrated in Miscellaneous at 82% of assets, up from 82% a quarter earlier, followed by Financials and Healthcare.

On the sell side, the largest reduction was iShares Core S&P Mid-Cap ETF, an estimated $362K trimmed.

  • Sterling Financial Planning's largest Q2 2021 buy was Dimensional US Targeted Value ETF: 3,296 shares worth $148K.
  • Sterling Financial Planning added most to iShares Gold Trust in Q2 2021, an estimated $800K increase.
  • Sterling Financial Planning's biggest Q2 2021 reduction was iShares Core S&P Mid-Cap ETF, cutting an estimated $362K.
  • Sterling Financial Planning fully exited Luminar Technologies in Q2 2021, selling an estimated $17K.
  • Sterling Financial Planning's ten largest holdings make up 49% of its $154M portfolio in Q2 2021.
  • Sterling Financial Planning opened 30 new positions and closed 13 in Q2 2021.
  • Sterling Financial Planning's portfolio value rose 9.8% quarter-over-quarter to $154M.

Based on Sterling Financial Planning's 13F filing for Q2 2021, filed 2 Aug 2021.