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SFP

Sterling Financial Planning Portfolio holdings

AUM $337M
1-Year Est. Return 19.27%
This Fund
S&P 500
This Quarter Est. Return
+8.75%
1 Year Est. Return
+19.27%
3 Year Est. Return
+46.75%
5 Year Est. Return
+48.15%
10 Year Est. Return
–
AUM
$140M
AUM Growth
+$16M
Cap. Flow
+$5.74M
Cap. Flow %
4.09%
Top 10 Hldgs %
50.19%
Holding
394
New
34
Increased
70
Reduced
72
Closed
11

Top Buys

Rank Stock Value
1
IAU icon
iShares Gold Trust
IAU
+$1.79M
2
FNDC icon
Schwab Fundamental International Small Company Index ETF
FNDC
+$1.69M
3
IDV icon
iShares International Select Dividend ETF
IDV
+$1M
4
SCZ icon
iShares MSCI EAFE Small-Cap ETF
SCZ
+$693K
5
DGS icon
WisdomTree Emerging Markets SmallCap Dividend Fund
DGS
+$495K

Top Sells

Rank Stock Value
1
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$1.02M
2
IJK icon
iShares S&P Mid-Cap 400 Growth ETF
IJK
+$392K
3
IJR icon
iShares Core S&P Small-Cap ETF
IJR
+$269K
4
FNDX icon
Schwab Fundamental US Large Company Index ETF
FNDX
+$226K
5
PRFZ icon
Invesco FTSE RAFI US 1500 Small-Mid ETF
PRFZ
+$156K

Sector Composition

Rank Sector Weight
1 Healthcare 2.97%
2 Financials 2.82%
3 Technology 2.64%
4 Industrials 2.24%
5 Consumer Discretionary 1.96%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SIGI icon
26
Selective Insurance
SIGI
$5.64B
$1.16M 0.82%
15,924
– –
SPY icon
27
State Street SPDR S&P 500 ETF Trust
SPY
$811B
$1.04M 0.74%
2,626
-211
-7% -$81.4K
VBK icon
28
Vanguard Morningstar Small-Cap Growth ETF
VBK
$23.8B
$961K 0.69%
3,501
+1,333
+61% +$376K
AMZN icon
29
Amazon
AMZN
$2.99T
$888K 0.63%
5,740
-520
-8% -$82.4K
EMB icon
30
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
$14.7B
$859K 0.61%
7,886
-613
-7% -$68.5K
VWO icon
31
Vanguard FTSE Emerging Markets ETF
VWO
$122B
$839K 0.6%
16,118
+990
+7% +$52.7K
BRK.B icon
32
Berkshire Hathaway Class B
BRK.B
$1.1T
$815K 0.58%
3,190
– –
LBAI
33
DELISTED
Lakeland Bancorp Inc
LBAI
$794K 0.57%
45,570
-997
-2% -$15.4K
PFF icon
34
iShares Preferred and Income Securities ETF
PFF
$13.3B
$770K 0.55%
20,040
-2,243
-10% -$85.1K
DE icon
35
Deere & Co
DE
$162B
$729K 0.52%
1,948
-40
-2% -$13.1K
SCZ icon
36
iShares MSCI EAFE Small-Cap ETF
SCZ
$13.4B
$702K 0.5%
+9,768
New +$693K
META icon
37
Meta Platforms (Facebook)
META
$1.49T
$696K 0.5%
2,364
-102
-4% -$27.5K
UPS icon
38
United Parcel Service
UPS
$89.9B
$662K 0.47%
3,894
-493
-11% -$79.7K
DGS icon
39
WisdomTree Emerging Markets SmallCap Dividend Fund
DGS
$1.74B
$648K 0.46%
12,644
+9,978
+374% +$495K
QQQ icon
40
Invesco QQQ Trust
QQQ
$477B
$647K 0.46%
2,027
+108
+6% +$34.5K
XOM icon
41
ExxonMobil
XOM
$621B
$610K 0.44%
10,927
-2,069
-16% -$108K
O icon
42
Realty Income
O
$58B
$591K 0.42%
9,599
+3
+0% +$178
RSP icon
43
Invesco S&P 500 Equal Weight ETF
RSP
$98.2B
$578K 0.41%
4,084
+5
+0.1% +$675
VO icon
44
Vanguard Morningstar Mid-Cap ETF
VO
$108B
$517K 0.37%
9,348
-1,012
-10% -$54.9K
MCD icon
45
McDonald's
MCD
$190B
$514K 0.37%
2,294
-386
-14% -$82.6K
PJAN icon
46
Innovator US Equity Power Buffer ETF January
PJAN
$1.44B
$471K 0.34%
14,913
+6,481
+77% +$201K
PEP icon
47
PepsiCo
PEP
$188B
$452K 0.32%
3,196
-47
-1% -$6.45K
COST icon
48
Costco
COST
$416B
$443K 0.32%
1,257
-41
-3% -$14.3K
HD icon
49
Home Depot
HD
$339B
$417K 0.3%
1,367
-92
-6% -$25.4K
BDX icon
50
Becton Dickinson
BDX
$46.1B
$411K 0.29%
1,734
-52
-3% -$12.7K
1
2
3 4 5

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WIM
WIM Investment Management Hong Kong $337M AUM 34.18% 1-Year Est. Return
NL
NKCFO LLC Geneva, Illinois $337M AUM 58.12% 1-Year Est. Return
FIM
Freedom Investment Management Hartford, Connecticut $337M AUM 22.95% 1-Year Est. Return
SIC
Shoker Investment Counsel Oxford, Ohio $337M AUM 24.9% 1-Year Est. Return
SC
Schiavi & Co Wilmington, Delaware $337M AUM 16.69% 1-Year Est. Return
SG
Standard General New York $336M AUM 16.52% 1-Year Est. Return
BCM
Brightline Capital Management Miami, Florida $338M AUM 197.95% 1-Year Est. Return
LFP
Leeward Financial Partners Bellevue, Washington $336M AUM 20.94% 1-Year Est. Return

Sterling Financial Planning's Q1 2021 Portfolio in Review

As of Q1 2021, Sterling Financial Planning held 394 positions worth $140M, up 13% from $124M the previous quarter. Its ten largest holdings account for 50% of the portfolio.

Sterling Financial Planning deployed $5.74M of net new capital in Q1 2021, opening 34 new positions and adding to 70 existing holdings. Its largest new stake was iShares MSCI EAFE Small-Cap ETF: 9,768 shares worth $702K.

By sector, the portfolio is most concentrated in Healthcare at 3% of assets, down from 3.4% a quarter earlier, followed by Financials and Technology.

On the sell side, the largest reduction was iShares Core S&P Mid-Cap ETF, an estimated $1.02M trimmed.

  • Sterling Financial Planning's largest Q1 2021 buy was iShares MSCI EAFE Small-Cap ETF: 9,768 shares worth $702K.
  • Sterling Financial Planning added most to iShares Gold Trust in Q1 2021, an estimated $1.79M increase.
  • Sterling Financial Planning's biggest Q1 2021 reduction was iShares Core S&P Mid-Cap ETF, cutting an estimated $1.02M.
  • Sterling Financial Planning fully exited Genuine Parts in Q1 2021, selling an estimated $36K.
  • Sterling Financial Planning's ten largest holdings make up 50% of its $140M portfolio in Q1 2021.
  • Sterling Financial Planning opened 34 new positions and closed 11 in Q1 2021.
  • Sterling Financial Planning's portfolio value rose 13% quarter-over-quarter to $140M.

Based on Sterling Financial Planning's 13F filing for Q1 2021, filed 28 Apr 2021.