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SFP

Sterling Financial Planning Portfolio holdings

AUM $337M
1-Year Est. Return 19.27%
This Fund
S&P 500
This Quarter Est. Return
+8.75%
1 Year Est. Return
+19.27%
3 Year Est. Return
+46.75%
5 Year Est. Return
+48.15%
10 Year Est. Return
–
AUM
$140M
AUM Growth
+$16M
Cap. Flow
+$5.74M
Cap. Flow %
4.09%
Top 10 Hldgs %
50.19%
Holding
394
New
34
Increased
70
Reduced
72
Closed
11

Top Buys

Rank Stock Value
1
IAU icon
iShares Gold Trust
IAU
+$1.79M
2
FNDC icon
Schwab Fundamental International Small Company Index ETF
FNDC
+$1.69M
3
IDV icon
iShares International Select Dividend ETF
IDV
+$1M
4
SCZ icon
iShares MSCI EAFE Small-Cap ETF
SCZ
+$693K
5
DGS icon
WisdomTree Emerging Markets SmallCap Dividend Fund
DGS
+$495K

Top Sells

Rank Stock Value
1
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$1.02M
2
IJK icon
iShares S&P Mid-Cap 400 Growth ETF
IJK
+$392K
3
IJR icon
iShares Core S&P Small-Cap ETF
IJR
+$269K
4
FNDX icon
Schwab Fundamental US Large Company Index ETF
FNDX
+$226K
5
PRFZ icon
Invesco FTSE RAFI US 1500 Small-Mid ETF
PRFZ
+$156K

Sector Composition

Rank Sector Weight
1 Healthcare 2.97%
2 Financials 2.82%
3 Technology 2.64%
4 Industrials 2.24%
5 Consumer Discretionary 1.96%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IYR icon
276
iShares US Real Estate ETF
IYR
$4.65B
$10K 0.01%
104
– –
PJUN icon
277
Innovator US Equity Power Buffer ETF June
PJUN
$975M
$10K 0.01%
323
– –
RBLX icon
278
Roblox
RBLX
$27B
$10K 0.01%
+150
New +$10.5K
TDOC icon
279
Teladoc Health
TDOC
$1.3B
$10K 0.01%
55
-11
-17% -$2.55K
WEC icon
280
WEC Energy
WEC
$35.1B
$10K 0.01%
112
– –
CCL icon
281
Carnival Corporation Ltd
CCL
$39.7B
$9K 0.01%
338
– –
RCL icon
282
Royal Caribbean
RCL
$85.6B
$9K 0.01%
100
– –
TM icon
283
Toyota
TM
$225B
$9K 0.01%
60
– –
AB icon
284
AllianceBernstein
AB
$3.47B
$8K 0.01%
200
– –
ABR icon
285
Arbor Realty Trust
ABR
$998M
$8K 0.01%
511
– –
CSM icon
286
ProShares Large Cap Core Plus
CSM
$534M
$8K 0.01%
172
+2
+1% +$88
ENB icon
287
Enbridge
ENB
$112B
$8K 0.01%
208
– –
IXUS icon
288
iShares Core MSCI Total International Stock ETF
IXUS
$60.1B
$8K 0.01%
+108
New +$7.58K
PCY icon
289
Invesco Emerging Markets Sovereign Debt ETF
PCY
$1.4B
$8K 0.01%
285
+4
+1% +$111
SLB icon
290
SLB Ltd
SLB
$75B
$8K 0.01%
300
– –
SNOW icon
291
Snowflake
SNOW
$115B
$8K 0.01%
35
– –
LSXMK
292
DELISTED
Liberty Media Corporation Series C Liberty SiriusXM Common Stock
LSXMK
$8K 0.01%
248
– –
CBRE icon
293
CBRE Group
CBRE
$42.9B
$7K 0.01%
84
– –
LBRDK icon
294
Liberty Broadband Class C
LBRDK
$5.15B
$7K 0.01%
48
– –
LH icon
295
Labcorp
LH
$25.9B
$7K 0.01%
34
– –
PINS icon
296
Pinterest
PINS
$13.4B
$7K 0.01%
100
– –
REGN icon
297
Regeneron Pharmaceuticals
REGN
$80.8B
$7K 0.01%
+15
New +$7.3K
TECL icon
298
Direxion Daily Technology Bull 3x ETF
TECL
$6.21B
$7K 0.01%
170
– –
URI icon
299
United Rentals
URI
$72.4B
$7K 0.01%
22
– –
VAC icon
300
Marriott Vacations Worldwide
VAC
$4.24B
$7K 0.01%
40
– –
10 11
12
13 14

Similar funds

NL
NKCFO LLC Geneva, Illinois $337M AUM 58.12% 1-Year Est. Return
FIM
Freedom Investment Management Hartford, Connecticut $337M AUM 22.95% 1-Year Est. Return
SIC
Shoker Investment Counsel Oxford, Ohio $337M AUM 24.9% 1-Year Est. Return
SC
Schiavi & Co Wilmington, Delaware $337M AUM 16.69% 1-Year Est. Return
SG
Standard General New York $336M AUM 16.52% 1-Year Est. Return
BCM
Brightline Capital Management Miami, Florida $338M AUM 197.95% 1-Year Est. Return
CAC
Core Alternative Capital Peachtree Corners, Georgia $339M AUM 18.22% 1-Year Est. Return
HFS
Haverford Financial Services Radnor, Pennsylvania $336M AUM 20.46% 1-Year Est. Return

Sterling Financial Planning's Q1 2021 Portfolio in Review

As of Q1 2021, Sterling Financial Planning held 394 positions worth $140M, up 13% from $124M the previous quarter. Its ten largest holdings account for 50% of the portfolio.

Sterling Financial Planning deployed $5.74M of net new capital in Q1 2021, opening 34 new positions and adding to 70 existing holdings. Its largest new stake was iShares MSCI EAFE Small-Cap ETF: 9,768 shares worth $702K.

By sector, the portfolio is most concentrated in Healthcare at 3% of assets, down from 3.4% a quarter earlier, followed by Financials and Technology.

On the sell side, the largest reduction was iShares Core S&P Mid-Cap ETF, an estimated $1.02M trimmed.

  • Sterling Financial Planning's largest Q1 2021 buy was iShares MSCI EAFE Small-Cap ETF: 9,768 shares worth $702K.
  • Sterling Financial Planning added most to iShares Gold Trust in Q1 2021, an estimated $1.79M increase.
  • Sterling Financial Planning's biggest Q1 2021 reduction was iShares Core S&P Mid-Cap ETF, cutting an estimated $1.02M.
  • Sterling Financial Planning fully exited Genuine Parts in Q1 2021, selling an estimated $36K.
  • Sterling Financial Planning's ten largest holdings make up 50% of its $140M portfolio in Q1 2021.
  • Sterling Financial Planning opened 34 new positions and closed 11 in Q1 2021.
  • Sterling Financial Planning's portfolio value rose 13% quarter-over-quarter to $140M.

Based on Sterling Financial Planning's 13F filing for Q1 2021, filed 28 Apr 2021.