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Sterling Financial Planning’s Alphabet (Google) Class A GOOGL Stock Holding History

Sterling Financial Planning’s Portfolio GOOGL Stock Details GOOGL Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q1 		$764K Sell
2,657
-50
-2% -$15.7K 0.23% 56
2025
Q4 		$847K Sell
2,707
-44
-2% -$12.6K 0.26% 55
2025
Q3 		$669K Sell
2,751
-23
-0.8% -$4.82K 0.21% 61
2025
Q2 		$489K Sell
2,774
-96
-3% -$15.7K 0.16% 71
2025
Q1 		$444K Buy
2,870
+103
+4% +$18.7K 0.16% 75
2024
Q4 		$524K Buy
2,767
+48
+2% +$8.4K 0.19% 69
2024
Q3 		$451K Hold
2,719
– – 0.17% 77
2024
Q2 		$495K Sell
2,719
-158
-5% -$26.6K 0.2% 70
2024
Q1 		$434K Sell
2,877
-732
-20% -$105K 0.18% 74
2023
Q4 		$504K Buy
3,609
+291
+9% +$39.1K 0.22% 67
2023
Q3 		$434K Hold
3,318
– – 0.22% 67
2023
Q2 		$397K Hold
3,318
– – 0.2% 70
2023
Q1 		$344K Sell
3,318
-482
-13% -$46.2K 0.19% 74
2022
Q4 		$335K Hold
3,800
– – 0.2% 72
2022
Q3 		$363K Sell
3,800
-20
-0.5% -$2.22K 0.25% 62
2022
Q2 		$416K Sell
3,820
-200
-5% -$23.5K 0.29% 58
2022
Q1 		$559K Sell
4,020
-180
-4% -$24.4K 0.35% 49
2021
Q4 		$608K Hold
4,200
– – 0.38% 48
2021
Q3 		$561K Buy
4,200
+20
+0.5% +$2.72K 0.36% 44
2021
Q2 		$510K Buy
4,180
+400
+11% +$46.7K 0.33% 46
2021
Q1 		$390K Hold
3,780
– – 0.28% 52
2020
Q4 		$331K Buy
+3,780
New +$318K 0.27% 51

Other funds holding GOOGL

BlackRock
BlackRock New York $5.72T AUM 30.48% 1-Year Est. Return
VCM
Vanguard Capital Management Malvern, Pennsylvania $4.04T AUM
Fidelity Investments
Fidelity Investments Boston, Massachusetts $1.9T AUM 41.92% 1-Year Est. Return
State Street
State Street Boston, Massachusetts $2.9T AUM 29.55% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.61T AUM 30.72% 1-Year Est. Return
Morgan Stanley
Morgan Stanley New York $1.66T AUM 25.57% 1-Year Est. Return
VPM
Vanguard Portfolio Management Malvern, Pennsylvania $1.91T AUM
Invesco
Invesco Atlanta, Georgia $1.02T AUM 30.18% 1-Year Est. Return
T. Rowe Price Associates
T. Rowe Price Associates Baltimore, Maryland $865B AUM 30.76% 1-Year Est. Return
Bank of America
Bank of America Charlotte, North Carolina $1.37T AUM 24.88% 1-Year Est. Return

Sterling Financial Planning's GOOGL Position: Q1 2026 in Review

Sterling Financial Planning reduced its Alphabet (Google) Class A (GOOGL) stake by 1.8% in Q1 2026, selling an estimated $15.7K and leaving 2,657 shares worth $764K. The position accounts for 0.23% of the portfolio, ranked #56.

Sterling Financial Planning first reported a position in GOOGL in Q4 2020 and has held it in 22 quarters since. The position peaked at $847K in Q4 2025. 5,614 funds tracked by Wall St. Rank hold GOOGL as of Q1 2026.

  • Sterling Financial Planning held 2,657 shares of Alphabet (Google) Class A worth $764K as of Q1 2026.
  • Sterling Financial Planning sold 50 Alphabet (Google) Class A shares in Q1 2026, an estimated $15.7K.
  • Alphabet (Google) Class A made up 0.23% of Sterling Financial Planning's portfolio in Q1 2026, its #56 holding.
  • Sterling Financial Planning first reported a position in Alphabet (Google) Class A in Q4 2020 and has held it in 22 quarters since.
  • Sterling Financial Planning's Alphabet (Google) Class A position peaked at $847K in Q4 2025.
  • 5,614 funds tracked by Wall St. Rank held Alphabet (Google) Class A as of Q1 2026.

Based on Sterling Financial Planning's 13F filing for Q1 2026, filed 6 May 2026.