SFP
GOOG icon

Sterling Financial Planning’s Alphabet (Google) Class C GOOG Stock Holding History

Sterling Financial Planning’s Portfolio GOOG Stock Details GOOG Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q1 		$495K Sell
1,726
-54
-3% -$17K 0.15% 71
2025
Q4 		$559K Hold
1,780
– – 0.17% 68
2025
Q3 		$434K Sell
1,780
-100
-5% -$21K 0.14% 76
2025
Q2 		$333K Hold
1,880
– – 0.11% 80
2025
Q1 		$294K Sell
1,880
-61
-3% -$11.2K 0.11% 86
2024
Q4 		$370K Buy
1,941
+50
+3% +$8.82K 0.14% 79
2024
Q3 		$316K Hold
1,891
– – 0.12% 87
2024
Q2 		$347K Sell
1,891
-100
-5% -$17K 0.14% 82
2024
Q1 		$303K Sell
1,991
-100
-5% -$14.4K 0.12% 86
2023
Q4 		$295K Hold
2,091
– – 0.13% 82
2023
Q3 		$276K Hold
2,091
– – 0.14% 80
2023
Q2 		$253K Sell
2,091
-390
-16% -$45.1K 0.13% 84
2023
Q1 		$258K Sell
2,481
-479
-16% -$46.3K 0.14% 83
2022
Q4 		$263K Hold
2,960
– – 0.16% 80
2022
Q3 		$285K Sell
2,960
-180
-6% -$20.1K 0.2% 72
2022
Q2 		$343K Buy
3,140
+180
+6% +$21.3K 0.24% 63
2022
Q1 		$413K Hold
2,960
– – 0.26% 56
2021
Q4 		$428K Hold
2,960
– – 0.27% 58
2021
Q3 		$394K Buy
2,960
+240
+9% +$33.1K 0.25% 57
2021
Q2 		$341K Sell
2,720
-400
-13% -$47.7K 0.22% 58
2021
Q1 		$323K Hold
3,120
– – 0.23% 56
2020
Q4 		$273K Buy
+3,120
New +$263K 0.22% 58

Other funds holding GOOG

BlackRock
BlackRock New York $5.72T AUM 30.48% 1-Year Est. Return
VCM
Vanguard Capital Management Malvern, Pennsylvania $4.04T AUM
State Street
State Street Boston, Massachusetts $2.9T AUM 29.55% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.56T AUM 27.86% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.61T AUM 30.72% 1-Year Est. Return
Fidelity Investments
Fidelity Investments Boston, Massachusetts $1.9T AUM 41.92% 1-Year Est. Return
VPM
Vanguard Portfolio Management Malvern, Pennsylvania $1.91T AUM
Morgan Stanley
Morgan Stanley New York $1.66T AUM 25.57% 1-Year Est. Return
T. Rowe Price Associates
T. Rowe Price Associates Baltimore, Maryland $865B AUM 30.76% 1-Year Est. Return
Invesco
Invesco Atlanta, Georgia $1.02T AUM 30.18% 1-Year Est. Return

Sterling Financial Planning's GOOG Position: Q1 2026 in Review

Sterling Financial Planning reduced its Alphabet (Google) Class C (GOOG) stake by 3% in Q1 2026, selling an estimated $17K and leaving 1,726 shares worth $495K. The position accounts for 0.15% of the portfolio, ranked #71.

Sterling Financial Planning first reported a position in GOOG in Q4 2020 and has held it in 22 quarters since. The position peaked at $559K in Q4 2025. 5,117 funds tracked by Wall St. Rank hold GOOG as of Q1 2026.

  • Sterling Financial Planning held 1,726 shares of Alphabet (Google) Class C worth $495K as of Q1 2026.
  • Sterling Financial Planning sold 54 Alphabet (Google) Class C shares in Q1 2026, an estimated $17K.
  • Alphabet (Google) Class C made up 0.15% of Sterling Financial Planning's portfolio in Q1 2026, its #71 holding.
  • Sterling Financial Planning first reported a position in Alphabet (Google) Class C in Q4 2020 and has held it in 22 quarters since.
  • Sterling Financial Planning's Alphabet (Google) Class C position peaked at $559K in Q4 2025.
  • 5,117 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q1 2026.

Based on Sterling Financial Planning's 13F filing for Q1 2026, filed 6 May 2026.