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RFG Advisory’s Booking.com BKNG Stock Holding History

RFG Advisory’s Portfolio BKNG Stock Details BKNG Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q2 		$1.51M Sell
8,492
-1,208
-12% -$206K 0.02% 447
2026
Q1 		$1.63M Sell
9,700
-3,475
-26% -$639K 0.03% 385
2025
Q4 		$2.82M Buy
13,175
+1,150
+10% +$237K 0.05% 263
2025
Q3 		$2.6M Buy
12,025
+7,525
+167% +$1.68M 0.05% 264
2025
Q2 		$1.04M Sell
4,500
-5,975
-57% -$1.22M 0.02% 435
2025
Q1 		$1.93M Sell
10,475
-7,675
-42% -$1.47M 0.05% 282
2024
Q4 		$3.61M Buy
18,150
+1,425
+9% +$274K 0.1% 155
2024
Q3 		$2.82M Buy
16,725
+10,675
+176% +$1.64M 0.09% 186
2024
Q2 		$957K Buy
6,050
+2,425
+67% +$359K 0.03% 355
2024
Q1 		$528K Buy
+3,625
New +$517K 0.02% 492

Other funds holding BKNG

BlackRock
BlackRock New York $6.73T AUM 46.02% 1-Year Est. Return
Vanguard Capital Management
Vanguard Capital Management Malvern, Pennsylvania $4.68T AUM
AllianceBernstein
AllianceBernstein Nashville, Tennessee $302B AUM 26.44% 1-Year Est. Return
State Street
State Street Boston, Massachusetts $3.37T AUM 44.26% 1-Year Est. Return
T. Rowe Price Associates
T. Rowe Price Associates Baltimore, Maryland $999B AUM 46.22% 1-Year Est. Return
Invesco
Invesco Atlanta, Georgia $1.26T AUM 61.52% 1-Year Est. Return
Dodge & Cox
Dodge & Cox San Francisco, California $191B AUM 17.5% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.88T AUM 44.46% 1-Year Est. Return
Capital World Investors
Capital World Investors Los Angeles, California $846B AUM 46.74% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.81T AUM 41.13% 1-Year Est. Return

RFG Advisory's BKNG Position: Q2 2026 in Review

RFG Advisory reduced its Booking.com (BKNG) stake by 12% in Q2 2026, selling an estimated $206K and leaving 8,492 shares worth $1.51M. The position accounts for 0.02% of the portfolio, ranked #447.

RFG Advisory first reported a position in BKNG in Q1 2024 and has held it in 10 quarters since. The position peaked at $3.61M in Q4 2024. 1,922 funds tracked by Wall St. Rank hold BKNG as of Q2 2026.

  • RFG Advisory held 8,492 shares of Booking.com worth $1.51M as of Q2 2026.
  • RFG Advisory sold 1,208 Booking.com shares in Q2 2026, an estimated $206K.
  • Booking.com made up 0.02% of RFG Advisory's portfolio in Q2 2026, its #447 holding.
  • RFG Advisory first reported a position in Booking.com in Q1 2024 and has held it in 10 quarters since.
  • RFG Advisory's Booking.com position peaked at $3.61M in Q4 2024.
  • 1,922 funds tracked by Wall St. Rank held Booking.com as of Q2 2026.

Based on RFG Advisory's 13F filing for Q2 2026, filed 15 Jul 2026.