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PFA

Pure Financial Advisors Portfolio holdings

AUM $6.97B
1-Year Est. Return 16.14%
This Fund
S&P 500
This Quarter Est. Return
+7.08%
1 Year Est. Return
+16.14%
3 Year Est. Return
+37.17%
5 Year Est. Return
+30.16%
10 Year Est. Return
+84.39%
AUM
$5.68B
AUM Growth
+$899M
Cap. Flow
+$558M
Cap. Flow %
9.82%
Top 10 Hldgs %
49.6%
Holding
475
New
94
Increased
285
Reduced
77
Closed
4

Top Buys

Rank Stock Value
1
IVV icon
iShares Core S&P 500 ETF
IVV
+$66.2M
2
IEFA icon
iShares Core MSCI EAFE ETF
IEFA
+$46.9M
3
BND icon
Vanguard Total Bond Market
BND
+$27.2M
4
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$23.9M
5
AAPL icon
Apple
AAPL
+$20.6M

Top Sells

Rank Stock Value
1
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$3.41M
2
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$2.61M
3
AVEM icon
Avantis Emerging Markets Equity ETF
AVEM
+$1.42M
4
STIP icon
iShares 0-5 Year TIPS Bond ETF
STIP
+$1.28M
5
SHW icon
Sherwin-Williams
SHW
+$859K

Sector Composition

Rank Sector Weight
1 Technology 3.03%
2 Consumer Discretionary 1.14%
3 Financials 1.14%
4 Industrials 0.81%
5 Healthcare 0.68%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AFL icon
201
Aflac
AFL
$64.9B
$1.06M 0.02%
10,088
+4,317
+75% +$454K
SBUX icon
202
Starbucks
SBUX
$120B
$1.05M 0.02%
11,486
+1,174
+11% +$102K
MDYG icon
203
State Street SPDR S&P 400 Mid Cap Growth ETF
MDYG
$2.8B
$1.04M 0.02%
11,935
-848
-7% -$69.3K
PCAR icon
204
PACCAR
PCAR
$69.8B
$1.04M 0.02%
10,890
-247
-2% -$22.8K
NOW icon
205
ServiceNow
NOW
$115B
$1.02M 0.02%
4,965
+685
+16% +$129K
SMMD icon
206
iShares Russell 2500 ETF
SMMD
$3.55B
$1M 0.02%
14,772
+3,444
+30% +$218K
BIL icon
207
State Street SPDR Bloomberg 1-3 Month T-Bill ETF
BIL
$47.1B
$948K 0.02%
10,331
-6
-0.1% -$549
CL icon
208
Colgate-Palmolive
CL
$73.1B
$939K 0.02%
10,327
+2,385
+30% +$218K
IBIT icon
209
iShares Bitcoin Trust
IBIT
$46.7B
$914K 0.02%
14,925
+556
+4% +$31.2K
IT icon
210
Gartner
IT
$10.1B
$909K 0.02%
+2,248
New +$941K
BKNG icon
211
Booking.com
BKNG
$149B
$906K 0.02%
3,900
+2,725
+232% +$558K
ESGE icon
212
iShares ESG Aware MSCI EM ETF
ESGE
$6.58B
$894K 0.02%
22,821
+8,928
+64% +$323K
SCHW
213
Charles Schwab
SCHW
$183B
$888K 0.02%
9,737
+463
+5% +$38.8K
GS icon
214
Goldman Sachs
GS
$300B
$887K 0.02%
1,254
+509
+68% +$295K
IUSV icon
215
iShares Core S&P US Value ETF
IUSV
$27.2B
$870K 0.02%
9,197
+495
+6% +$44.7K
DFUS
216
Dimensional US Equity ETF
DFUS
$20.8B
$866K 0.02%
12,928
+5,109
+65% +$316K
MTB icon
217
M&T Bank
MTB
$35.7B
$848K 0.01%
4,371
+129
+3% +$22.8K
PNC icon
218
PNC Financial Services
PNC
$99.7B
$843K 0.01%
4,523
+276
+6% +$46.7K
ACN icon
219
Accenture
ACN
$102B
$837K 0.01%
2,799
+494
+21% +$150K
XLC icon
220
State Street Communication Services Select Sector SPDR ETF
XLC
$22.3B
$834K 0.01%
7,687
+387
+5% +$38.1K
XLV icon
221
State Street Health Care Select Sector SPDR ETF
XLV
$41.9B
$833K 0.01%
6,183
+2
+0% +$270
VFH icon
222
Vanguard Financials ETF
VFH
$13.5B
$832K 0.01%
6,537
+1,276
+24% +$152K
SAP icon
223
SAP
SAP
$212B
$831K 0.01%
2,732
+1,033
+61% +$296K
IWP icon
224
iShares Russell Mid-Cap Growth ETF
IWP
$19.8B
$831K 0.01%
5,989
+1,599
+36% +$202K
FELG icon
225
Fidelity Enhanced Large Cap Growth ETF
FELG
$5.47B
$813K 0.01%
21,944
+648
+3% +$21.6K
7 8
9
10 11

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STA
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SBH
Segall Bryant & Hamill Chicago, Illinois $6.98B AUM 34.78% 1-Year Est. Return
DE
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OCA
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CWM
Circle Wealth Management Summit, New Jersey $7.02B AUM 19.32% 1-Year Est. Return
EDRH
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RPI
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Pure Financial Advisors's Q2 2025 Portfolio in Review

As of Q2 2025, Pure Financial Advisors held 475 positions worth $5.68B, up 19% from $4.78B the previous quarter. Its ten largest holdings account for 50% of the portfolio.

Pure Financial Advisors deployed $558M of net new capital in Q2 2025, opening 94 new positions and adding to 285 existing holdings. Its largest new stake was Motorcar Parts of America: 516,129 shares worth $5.78M.

By sector, the portfolio is most concentrated in Technology at 3% of assets, up from 2.1% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Vanguard FTSE Developed Markets ETF, an estimated $3.41M trimmed.

  • Pure Financial Advisors's largest Q2 2025 buy was Motorcar Parts of America: 516,129 shares worth $5.78M.
  • Pure Financial Advisors added most to iShares Core S&P 500 ETF in Q2 2025, an estimated $66.2M increase.
  • Pure Financial Advisors's biggest Q2 2025 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $3.41M.
  • Pure Financial Advisors fully exited Edison International in Q2 2025, selling an estimated $241K.
  • Pure Financial Advisors's ten largest holdings make up 50% of its $5.68B portfolio in Q2 2025.
  • Pure Financial Advisors opened 94 new positions and closed 4 in Q2 2025.
  • Pure Financial Advisors's portfolio value rose 19% quarter-over-quarter to $5.68B.

Based on Pure Financial Advisors's 13F filing for Q2 2025, filed 18 Jul 2025.