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PFA

Pure Financial Advisors Portfolio holdings

AUM $6.97B
1-Year Est. Return 16.14%
This Fund
S&P 500
This Quarter Est. Return
+7.08%
1 Year Est. Return
+16.14%
3 Year Est. Return
+37.17%
5 Year Est. Return
+30.16%
10 Year Est. Return
+84.39%
AUM
$5.68B
AUM Growth
+$899M
Cap. Flow
+$558M
Cap. Flow %
9.82%
Top 10 Hldgs %
49.6%
Holding
475
New
94
Increased
285
Reduced
77
Closed
4

Top Buys

Rank Stock Value
1
IVV icon
iShares Core S&P 500 ETF
IVV
+$66.2M
2
IEFA icon
iShares Core MSCI EAFE ETF
IEFA
+$46.9M
3
BND icon
Vanguard Total Bond Market
BND
+$27.2M
4
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$23.9M
5
AAPL icon
Apple
AAPL
+$20.6M

Top Sells

Rank Stock Value
1
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$3.41M
2
VBR icon
Vanguard Small-Cap Value ETF
VBR
+$2.61M
3
AVEM icon
Avantis Emerging Markets Equity ETF
AVEM
+$1.42M
4
STIP icon
iShares 0-5 Year TIPS Bond ETF
STIP
+$1.28M
5
SHW icon
Sherwin-Williams
SHW
+$859K

Sector Composition

Rank Sector Weight
1 Technology 3.03%
2 Consumer Discretionary 1.14%
3 Financials 1.14%
4 Industrials 0.81%
5 Healthcare 0.68%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SPY icon
1
State Street SPDR S&P 500 ETF Trust
SPY
$774B
$604M 10.63%
977,210
+34,889
+4% +$19.9M
BND icon
2
Vanguard Total Bond Market
BND
$159B
$497M 8.75%
6,753,466
+374,090
+6% +$27.2M
IEFA icon
3
iShares Core MSCI EAFE ETF
IEFA
$186B
$348M 6.12%
4,163,067
+590,963
+17% +$46.9M
IGSB icon
4
iShares 1-5 Year Investment Grade Corporate Bond ETF
IGSB
$22.8B
$254M 4.46%
4,806,043
+245,461
+5% +$12.8M
DFAT icon
5
Dimensional US Targeted Value ETF
DFAT
$14.5B
$248M 4.37%
4,601,657
+331,821
+8% +$16.9M
DUHP icon
6
Dimensional US High Profitability ETF
DUHP
$12.2B
$226M 3.98%
6,365,367
+236,264
+4% +$7.89M
DFAS icon
7
Dimensional US Small Cap ETF
DFAS
$15B
$178M 3.13%
2,788,890
+129,968
+5% +$7.79M
VNQ icon
8
Vanguard Real Estate ETF
VNQ
$39.6B
$167M 2.94%
1,876,350
+50,377
+3% +$4.44M
DFAC icon
9
Dimensional US Core Equity 2 ETF
DFAC
$47.4B
$156M 2.74%
4,341,699
+2,778
+0.1% +$92.7K
DCOR icon
10
Dimensional US Core Equity 1 ETF
DCOR
$3.27B
$141M 2.48%
2,107,446
+74,607
+4% +$4.64M
AVDV icon
11
Avantis International Small Cap Value ETF
AVDV
$19B
$129M 2.27%
1,623,192
+6,287
+0.4% +$465K
VGSH icon
12
Vanguard Short-Term Treasury ETF
VGSH
$29.3B
$126M 2.22%
2,147,713
+123,505
+6% +$7.23M
IVV icon
13
iShares Core S&P 500 ETF
IVV
$881B
$108M 1.91%
174,334
+115,228
+195% +$66.2M
GNR icon
14
State Street SPDR S&P Global Natural Resources ETF
GNR
$4.6B
$106M 1.86%
1,952,602
+53,241
+3% +$2.79M
VWO icon
15
Vanguard FTSE Emerging Markets ETF
VWO
$119B
$103M 1.82%
2,086,225
+72,772
+4% +$3.38M
AVLV icon
16
Avantis US Large Cap Value ETF
AVLV
$16.9B
$102M 1.8%
1,495,289
+6,371
+0.4% +$410K
DFAI
17
Dimensional International Core Equity Market ETF
DFAI
$17B
$100M 1.77%
2,905,237
+144
+0% +$4.72K
AVEM icon
18
Avantis Emerging Markets Equity ETF
AVEM
$24.6B
$94.7M 1.67%
1,381,984
-22,543
-2% -$1.42M
VEA icon
19
Vanguard FTSE Developed Markets ETF
VEA
$226B
$89.4M 1.57%
1,568,128
-63,574
-4% -$3.41M
VOO icon
20
Vanguard S&P 500 ETF
VOO
$974B
$85.6M 1.51%
150,757
+31,649
+27% +$16.6M
AAPL icon
21
Apple
AAPL
$4.9T
$57.3M 1.01%
279,045
+101,892
+58% +$20.6M
BNDX icon
22
Vanguard Total International Bond ETF
BNDX
$82.2B
$49M 0.86%
989,643
+19,753
+2% +$972K
SCHX icon
23
Schwab US Large- Cap ETF
SCHX
$71.7B
$49M 0.86%
2,003,299
-4,878
-0.2% -$110K
JIRE icon
24
JPMorgan International Research Enhanced Equity ETF
JIRE
$11B
$47.8M 0.84%
676,057
-9,509
-1% -$634K
ITOT icon
25
iShares Core S&P Total US Stock Market ETF
ITOT
$93.7B
$45M 0.79%
332,873
-3,764
-1% -$470K
1
2 3 4 5

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STA
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SBH
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DE
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OCA
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CWM
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EDRH
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RPI
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Pure Financial Advisors's Q2 2025 Portfolio in Review

As of Q2 2025, Pure Financial Advisors held 475 positions worth $5.68B, up 19% from $4.78B the previous quarter. Its ten largest holdings account for 50% of the portfolio.

Pure Financial Advisors deployed $558M of net new capital in Q2 2025, opening 94 new positions and adding to 285 existing holdings. Its largest new stake was Motorcar Parts of America: 516,129 shares worth $5.78M.

By sector, the portfolio is most concentrated in Technology at 3% of assets, up from 2.1% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Vanguard FTSE Developed Markets ETF, an estimated $3.41M trimmed.

  • Pure Financial Advisors's largest Q2 2025 buy was Motorcar Parts of America: 516,129 shares worth $5.78M.
  • Pure Financial Advisors added most to iShares Core S&P 500 ETF in Q2 2025, an estimated $66.2M increase.
  • Pure Financial Advisors's biggest Q2 2025 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $3.41M.
  • Pure Financial Advisors fully exited Edison International in Q2 2025, selling an estimated $241K.
  • Pure Financial Advisors's ten largest holdings make up 50% of its $5.68B portfolio in Q2 2025.
  • Pure Financial Advisors opened 94 new positions and closed 4 in Q2 2025.
  • Pure Financial Advisors's portfolio value rose 19% quarter-over-quarter to $5.68B.

Based on Pure Financial Advisors's 13F filing for Q2 2025, filed 18 Jul 2025.