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PFA

Pure Financial Advisors Portfolio holdings

AUM $6.97B
1-Year Est. Return 16.14%
This Fund
S&P 500
This Quarter Est. Return
-0.41%
1 Year Est. Return
+16.14%
3 Year Est. Return
+37.17%
5 Year Est. Return
+30.16%
10 Year Est. Return
+84.39%
AUM
$4.78B
AUM Growth
+$383M
Cap. Flow
+$427M
Cap. Flow %
8.93%
Top 10 Hldgs %
52.69%
Holding
389
New
40
Increased
222
Reduced
96
Closed
8

Sector Composition

Rank Sector Weight
1 Technology 2.1%
2 Financials 0.72%
3 Consumer Discretionary 0.68%
4 Healthcare 0.49%
5 Industrials 0.48%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
ACN icon
201
Accenture
ACN
$104B
$719K 0.02%
2,305
+619
+37% +$219K
SMMD icon
202
iShares Russell 2500 ETF
SMMD
$3.69B
$708K 0.01%
11,328
+2,879
+34% +$194K
AOR icon
203
iShares Core 60/40 Balanced Allocation ETF
AOR
$3.71B
$708K 0.01%
+12,306
New +$716K
XLC icon
204
State Street Communication Services Select Sector SPDR ETF
XLC
$22.6B
$704K 0.01%
7,300
+302
+4% +$30.2K
IWM icon
205
iShares Russell 2000 ETF
IWM
$83B
$691K 0.01%
3,465
-251
-7% -$54.4K
SCHG icon
206
Schwab US Large-Cap Growth ETF
SCHG
$62.3B
$691K 0.01%
27,601
+4,031
+17% +$110K
NOW icon
207
ServiceNow
NOW
$122B
$681K 0.01%
4,280
+360
+9% +$69.4K
MCK icon
208
McKesson
MCK
$97.2B
$680K 0.01%
1,010
+218
+28% +$135K
IBIT icon
209
iShares Bitcoin Trust
IBIT
$47.3B
$673K 0.01%
14,369
+8,345
+139% +$442K
BKF icon
210
iShares MSCI BIC ETF
BKF
$78.6M
$673K 0.01%
16,807
-680
-4% -$26.1K
FELG icon
211
Fidelity Enhanced Large Cap Growth ETF
FELG
$5.73B
$671K 0.01%
21,296
+26
+0.1% +$899
AVY icon
212
Avery Dennison
AVY
$13.3B
$663K 0.01%
3,727
+20
+0.5% +$3.68K
AFL icon
213
Aflac
AFL
$63.7B
$642K 0.01%
5,771
+136
+2% +$14.4K
IXJ icon
214
iShares Global Healthcare ETF
IXJ
$4.08B
$638K 0.01%
6,999
+27
+0.4% +$2.45K
VFH icon
215
Vanguard Financials ETF
VFH
$13.7B
$629K 0.01%
5,261
+1,275
+32% +$155K
MPC icon
216
Marathon Petroleum
MPC
$91.3B
$619K 0.01%
4,249
-117
-3% -$17.3K
LOW icon
217
Lowe's Companies
LOW
$122B
$616K 0.01%
2,642
+655
+33% +$161K
VSGX icon
218
Vanguard ESG International Stock ETF
VSGX
$6.68B
$610K 0.01%
10,349
+18
+0.2% +$1.06K
IVW icon
219
iShares S&P 500 Growth ETF
IVW
$77.3B
$608K 0.01%
6,545
+148
+2% +$14.9K
PFE icon
220
Pfizer
PFE
$145B
$605K 0.01%
23,858
-1,108
-4% -$29K
KO icon
221
Coca-Cola
KO
$372B
$579K 0.01%
8,081
+2,418
+43% +$161K
TMO icon
222
Thermo Fisher Scientific
TMO
$209B
$569K 0.01%
1,144
+27
+2% +$14.6K
TSM icon
223
TSMC
TSM
$2.16T
$564K 0.01%
3,397
+705
+26% +$137K
JEPQ icon
224
JPMorgan Nasdaq Equity Premium Income ETF
JEPQ
$40.8B
$561K 0.01%
10,825
+2,430
+29% +$135K
BMY icon
225
Bristol-Myers Squibb
BMY
$135B
$560K 0.01%
9,174
+1,366
+17% +$79.6K

Similar funds

Pure Financial Advisors's Q1 2025 Portfolio in Review

As of Q1 2025, Pure Financial Advisors held 389 positions worth $4.78B, up 8.7% from $4.4B the previous quarter. Its ten largest holdings account for 53% of the portfolio.

Pure Financial Advisors deployed $427M of net new capital in Q1 2025, opening 40 new positions and adding to 222 existing holdings. Its largest new stake was JPMorgan International Research Enhanced Equity ETF: 685,566 shares worth $43.7M.

By sector, the portfolio is most concentrated in Technology at 2.1% of assets, down from 2.4% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was Avantis US Large Cap Value ETF, an estimated $7.79M trimmed.

  • Pure Financial Advisors's largest Q1 2025 buy was JPMorgan International Research Enhanced Equity ETF: 685,566 shares worth $43.7M.
  • Pure Financial Advisors added most to Vanguard Total Bond Market in Q1 2025, an estimated $50.8M increase.
  • Pure Financial Advisors's biggest Q1 2025 reduction was Avantis US Large Cap Value ETF, cutting an estimated $7.79M.
  • Pure Financial Advisors fully exited Delta Air Lines in Q1 2025, selling an estimated $252K.
  • Pure Financial Advisors's ten largest holdings make up 53% of its $4.78B portfolio in Q1 2025.
  • Pure Financial Advisors opened 40 new positions and closed 8 in Q1 2025.
  • Pure Financial Advisors's portfolio value rose 8.7% quarter-over-quarter to $4.78B.

Based on Pure Financial Advisors's 13F filing for Q1 2025, filed 23 Apr 2025.