Prudential Financial
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Prudential Financial’s Vanguard Dividend Appreciation ETF VIG Stock Holding History

Prudential Financial’s Portfolio VIG Stock Details VIG Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q1 		$535M Sell
2,487,625
-212,766
-8% -$47.4M 0.66% 26
2025
Q4 		$598M Sell
2,700,391
-10,797
-0.4% -$2.36M 0.72% 18
2025
Q3 		$585M Sell
2,711,188
-1,356,934
-33% -$285M 0.7% 20
2025
Q2 		$833M Buy
4,068,122
+83,016
+2% +$16.1M 1.08% 14
2025
Q1 		$773M Buy
3,985,106
+2,380,422
+148% +$473M 1.1% 13
2024
Q4 		$314M Buy
1,604,684
+1,584,428
+7,822% +$316M 0.43% 38
2024
Q3 		$4.01M Buy
20,256
+2,273
+13% +$433K 0.01% 1083
2024
Q2 		$3.28M Sell
17,983
-15,945
-47% -$2.87M ﹤0.01% 1121
2024
Q1 		$6.2M Sell
33,928
-14,521
-30% -$2.55M 0.01% 842
2023
Q4 		$8.26M Sell
48,449
-6,922
-13% -$1.11M 0.01% 727
2023
Q3 		$8.6M Sell
55,371
-21,922
-28% -$3.55M 0.01% 685
2023
Q2 		$12.6M Sell
77,293
-93,248
-55% -$14.6M 0.02% 588
2023
Q1 		$24.7M Sell
170,541
-44,715
-21% -$6.85M 0.04% 393
2022
Q4 		$32.7M Sell
215,256
-68
-0% -$10.1K 0.06% 322
2022
Q3 		$29.5M Buy
215,324
+5,000
+2% +$744K 0.05% 338
2022
Q2 		$30.3M Buy
210,324
+177,953
+550% +$27.1M 0.05% 347
2022
Q1 		$5.25M Sell
32,371
-7,604
-19% -$1.23M 0.01% 959
2021
Q4 		$6.66M Buy
39,975
+6,927
+21% +$1.14M 0.01% 882
2021
Q3 		$5.24M Sell
33,048
-3,856
-10% -$614K 0.01% 967
2021
Q2 		$5.71M Buy
36,904
+8,318
+29% +$1.28M 0.01% 970
2021
Q1 		$4.2M Buy
28,586
+4,844
+20% +$689K 0.01% 1100
2020
Q4 		$3.35M Buy
23,742
+659
+3% +$89.3K 0.01% 1176
2020
Q3 		$2.97M Buy
23,083
+7,661
+50% +$964K 0.01% 1128
2020
Q2 		$1.81M Sell
15,422
-11,567
-43% -$1.32M ﹤0.01% 1385
2020
Q1 		$2.79M Buy
+26,989
New +$3.22M 0.01% 1187

Other funds holding VIG

Bank of America
Bank of America Charlotte, North Carolina $1.37T AUM 24.88% 1-Year Est. Return
Morgan Stanley
Morgan Stanley New York $1.66T AUM 25.57% 1-Year Est. Return
Wells Fargo
Wells Fargo San Francisco, California $530B AUM 22.01% 1-Year Est. Return
VGA
Vanguard Global Advisers Malvern, Pennsylvania $187B AUM
Wealthfront Advisers
Wealthfront Advisers Palo Alto, California $45.6B AUM 18.83% 1-Year Est. Return
LPL Financial
LPL Financial San Diego, California $377B AUM 19.32% 1-Year Est. Return
UBS Group
UBS Group Zurich, Switzerland $666B AUM 30.12% 1-Year Est. Return
Raymond James Financial
Raymond James Financial St Petersburg, Florida $324B AUM 22.36% 1-Year Est. Return
HWM
HB Wealth Management Atlanta, Georgia $15.5B AUM 18.35% 1-Year Est. Return
Royal Bank of Canada
Royal Bank of Canada Toronto, Ontario, Canada $570B AUM 27.57% 1-Year Est. Return

Prudential Financial's VIG Position: Q1 2026 in Review

Prudential Financial reduced its Vanguard Dividend Appreciation ETF (VIG) stake by 7.9% in Q1 2026, selling an estimated $47.4M and leaving 2,487,625 shares worth $535M. The position accounts for 0.66% of the portfolio, ranked #26.

Prudential Financial first reported a position in VIG in Q1 2020 and has held it in 25 quarters since. The position peaked at $833M in Q2 2025. 2,512 funds tracked by Wall St. Rank hold VIG as of Q1 2026.

  • Prudential Financial held 2,487,625 shares of Vanguard Dividend Appreciation ETF worth $535M as of Q1 2026.
  • Prudential Financial sold 212,766 Vanguard Dividend Appreciation ETF shares in Q1 2026, an estimated $47.4M.
  • Vanguard Dividend Appreciation ETF made up 0.66% of Prudential Financial's portfolio in Q1 2026, its #26 holding.
  • Prudential Financial first reported a position in Vanguard Dividend Appreciation ETF in Q1 2020 and has held it in 25 quarters since.
  • Prudential Financial's Vanguard Dividend Appreciation ETF position peaked at $833M in Q2 2025.
  • 2,512 funds tracked by Wall St. Rank held Vanguard Dividend Appreciation ETF as of Q1 2026.

Based on Prudential Financial's 13F filing for Q1 2026, filed 13 May 2026.