Prudential Financial Portfolio holdings

AUM $70.2B

AUM

$70.2B

AUM Growth

-$2.75B (-4%)

Cap. Flow

+$479M

Cap. Flow % of AUM

0.68%

Top 10 Holdings %Top 10 Hldgs %

32.39%

Holding

2,416

New

135

Increased

1,021

Reduced

1,094

Closed

132

Top Buys

1	Dimensional US Equity ETF DFUS	$1.03B
2	Dimensional International Core Equity Market ETF DFAI	$586M
3	Vanguard Dividend Appreciation ETF VIG	$462M
4	PGIM AAA CLO ETF PAAA	$369M
5	Analog Devices ADI	$127M

Top Sells

1	iShares Core S&P 500 ETF IVV	$1.33B
2	iShares Core US Aggregate Bond ETF AGG	$265M
3	iShares iBoxx $ Investment Grade Corporate Bond ETF LQD	$142M
4	Johnson & Johnson JNJ	$137M
5	Uber UBER	$134M

Sector Composition

1	Technology	21.32%
2	Financials	10.73%
3	Healthcare	8.67%
4	Consumer Discretionary	7.79%
5	Real Estate	6.62%

#	Name	Market Value	Portfolio Weight	Shares or Principal	Shares Change %	Capital Flow
1	1 iShares Core S&P 500 ETF IVV $631B	$5.2B	7.4%	9,246,218 -2,363,079	-20%	-$1.33B
2	2 Apple AAPL $3.15T	$3.32B	4.72%	14,925,944 -80,478	-0.5%	-$17.9M
3	3 Microsoft MSFT $3.74T	$2.77B	3.95%	7,380,565 +269,909	+4%	+$101M
4	4 Dimensional US Equity ETF DFUS $15.7B	$2.72B	3.87%	42,567,494 +16,185,605	+61%	+$1.03B
5	5 NVIDIA NVDA $4.02T	$2.62B	3.73%	24,185,962 -332,140	-1%	-$36M
6	6 Amazon AMZN $2.39T	$1.82B	2.59%	9,544,176 -16,264	-0.2%	-$3.09M
7	7 Meta Platforms (Facebook) META $1.8T	$1.26B	1.8%	2,190,769 +27,115	+1%	+$15.6M
8	8 PGIM Ultra Short Bond ETF PULS $11.6B	$1.09B	1.55%	21,947,880 -167,505	-0.8%	-$8.33M
9	9 PGIM AAA CLO ETF PAAA $3.51B	$1.04B	1.48%	20,195,895 +7,196,549	+55%	+$369M
10	10 Berkshire Hathaway Class B BRK.B $1.03T	$907M	1.29%	1,703,541 +5,963	+0.4%	+$3.18M
11	11 Alphabet (Google) Class A GOOGL $2.19T	$906M	1.29%	5,857,144 -76,781	-1%	-$11.9M
12	12 Broadcom AVGO $1.29T	$834M	1.19%	4,979,913 +410,938	+9%	+$68.8M
13	13 Vanguard Dividend Appreciation ETF VIG $92.8B	$773M	1.1%	3,985,106 +2,380,422	+148%	+$462M
14	14 Alphabet (Google) Class C GOOG $2.2T	$752M	1.07%	4,815,549 -107,522	-2%	-$16.8M
15	15 Eli Lilly LLY $712B	$747M	1.06%	903,888 +53,865	+6%	+$44.5M
16	16 JPMorgan Chase JPM $797B	$669M	0.95%	2,728,875 -151,642	-5%	-$37.2M
17	17 Tesla TSLA $1.01T	$623M	0.89%	2,403,155 -234,476	-9%	-$60.8M
18	18 Dimensional International Core Equity Market ETF DFAI $10.5B	$586M	0.83%	18,753,651	New	+$586M
19	19 Visa V $680B	$574M	0.82%	1,638,691 +181,663	+12%	+$63.7M
20	20 Mastercard MA $500B	$519M	0.74%	946,815 +71,256	+8%	+$39.1M
21	21 iShares Russell 1000 Value ETF IWD $62.7B	$498M	0.71%	2,647,656 -318,957	-11%	-$60M
22	22 iShares Core US Aggregate Bond ETF AGG $128B	$472M	0.67%	4,836,472 -2,717,143	-36%	-$265M
23	23 Exxon Mobil XOM $497B	$464M	0.66%	3,905,566 -966,548	-20%	-$115M
24	24 Prologis PLD $101B	$454M	0.65%	4,058,623 +178,090	+5%	+$19.9M
25	25 UnitedHealth UNH $276B	$450M	0.64%	859,462 +52,698	+7%	+$27.6M