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PDS Planning Portfolio holdings
AUM
$1.73B
Turnover
13.69%
1-Year Est. Return
24.11%
PDS Planning is a fee-only financial planning and investment advisory firm that charges flat dollar fees rather than a percentage of assets. It was founded in 1985 in Ohio and is owned by four shareholders: Rita Itsell, Jamie Menges, Kurt Brown and James Rogers. Its retirement planning comes with tax strategy, and it spreads client money across exchange-traded funds, mutual funds, individual stocks and bonds, and cash. Its clients include high net worth individuals, pension plans and charities.
This Fund
S&P 500
This Quarter Est. Return
+13.76%
1 Year Est. Return
+24.11%
3 Year Est. Return
+62.7%
5 Year Est. Return
+63.37%
10 Year Est. Return
–
AUM
$1.73B
AUM Growth
+$212M
(+14%)
Cap. Flow
+$55.7M
Cap. Flow % of AUM
Cap. Flow %
3.23%
Top 10 Holdings %
Top 10 Hldgs %
43.8%
Holding
628
New
67
Increased
373
Reduced
144
Closed
19
Avg Time Held
3
years
Top 10 Avg Time Held
5.4
years
Top 20 Avg Time Held
5.3
years
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
iShares Core US Aggregate Bond ETF
AGG
|
+$3.59M |
| 2 |
Vanguard Morningstar Total Stock Market ETF
VTI
|
+$2.93M |
| 3 |
iShares Core S&P 500 ETF
IVV
|
+$2.7M |
| 4 |
Vanguard FTSE Developed Markets ETF
VEA
|
+$2.61M |
| 5 |
Vanguard Dividend Appreciation ETF
VIG
|
+$2.33M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Abbott
ABT
|
+$925K |
| 2 |
Sandisk
SNDK
|
+$755K |
| 3 |
HDFC Bank
HDB
|
+$515K |
| 4 |
Pinduoduo
PDD
|
+$381K |
| 5 |
Microsoft
MSFT
|
+$352K |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 64.29% |
| 2 | Technology | 11.9% |
| 3 | Financials | 6.47% |
| 4 | Healthcare | 4.73% |
| 5 | Communication Services | 2.9% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
|
1
Vanguard FTSE Developed Markets ETF
VEA
$231B
| $127M | 7.34% |
1,779,207
+37,508
| +2% | +$2.61M |
2017 Q4
34 quarters
|
|
|
2
iShares Core S&P 500 ETF
IVV
$885B
| $118M | 6.82% |
157,386
+3,706
| +2% | +$2.7M |
2017 Q4
34 quarters
|
|
|
3
iShares Core US Aggregate Bond ETF
AGG
$140B
| $87.1M | 5.04% |
880,458
+36,318
| +4% | +$3.59M |
2018 Q4
30 quarters
|
|
4
Vanguard Morningstar Mid-Cap ETF
VO
$108B
| $77.5M | 4.49% |
962,079
+28,995
| +3% | +$2.25M |
2019 Q2
28 quarters
|
|
5
Avantis US Small Cap Value ETF
AVUV
$32.4B
| $76.7M | 4.44% |
614,951
+11,592
| +2% | +$1.38M |
2024 Q3
7 quarters
|
|
|
6
Vanguard Dividend Appreciation ETF
VIG
$117B
| $69.4M | 4.02% |
293,378
+10,168
| +4% | +$2.33M |
2017 Q4
34 quarters
|
|
7
Vanguard FTSE Emerging Markets ETF
VWO
$120B
| $63.8M | 3.69% |
1,068,327
+20,937
| +2% | +$1.23M |
2017 Q4
34 quarters
|
|
8
Vanguard Total International Bond ETF
BNDX
$83.8B
| $50.1M | 2.9% |
1,034,989
+20,562
| +2% | +$989K |
2019 Q3
27 quarters
|
|
9
iShares Global REIT ETF
REET
$4.81B
| $45.4M | 2.63% |
1,642,967
+63,864
| +4% | +$1.73M |
2020 Q2
24 quarters
|
|
10
iShares 1-5 Year Investment Grade Corporate Bond ETF
IGSB
$23.6B
| $42M | 2.43% |
801,548
+33,025
| +4% | +$1.73M |
2017 Q4
34 quarters
|
|
11
Apple
AAPL
$5.09T
| $39.4M | 2.28% |
136,287
+2,198
| +2% | +$629K |
2017 Q4
34 quarters
|
|
12
NVIDIA
NVDA
$5.16T
| $36.1M | 2.09% |
180,460
+3,771
| +2% | +$775K |
2020 Q3
23 quarters
|
|
13
Vanguard Short-Term Bond ETF
BSV
$45.7B
| $35.1M | 2.03% |
450,644
+18,635
| +4% | +$1.45M |
2020 Q1
25 quarters
|
|
14
AbbVie
ABBV
$514B
| $27.4M | 1.58% |
108,761
-155
| -0.1% | -$33.3K |
2017 Q4
34 quarters
|
|
15
Vanguard Morningstar Small-Cap Value ETF
VBR
$37.2B
| $23.8M | 1.38% |
97,954
-1,114
| -1% | -$259K |
2017 Q4
34 quarters
|
|
|
16
Microsoft
MSFT
$3.94T
| $20M | 1.16% |
53,615
-871
| -2% | -$352K |
2017 Q4
34 quarters
|
|
17
iShares Core MSCI EAFE ETF
IEFA
$191B
| $18.2M | 1.05% |
188,300
+1,058
| +0.6% | +$102K |
2020 Q2
24 quarters
|
|
18
iShares Core S&P Mid-Cap ETF
IJH
$124B
| $17.6M | 1.02% |
228,661
-2,494
| -1% | -$183K |
2021 Q1
21 quarters
|
|
19
iShares Core MSCI Emerging Markets ETF
IEMG
$150B
| $17M | 0.98% |
204,734
-754
| -0.4% | -$60.1K |
2020 Q2
24 quarters
|
|
20
Vanguard Total Bond Market
BND
$164B
| $16.9M | 0.98% |
230,885
+1,474
| +0.6% | +$108K |
2021 Q2
20 quarters
|
|
21
Alphabet (Google) Class C
GOOG
$3.45T
| $16.8M | 0.97% |
47,495
+322
| +0.7% | +$115K |
2020 Q1
25 quarters
|
|
22
Amazon
AMZN
$2.63T
| $16.5M | 0.95% |
69,133
+1,476
| +2% | +$370K |
2017 Q4
34 quarters
|
|
23
JPMorgan Chase
JPM
$912B
| $16.2M | 0.94% |
49,614
+403
| +0.8% | +$125K |
2017 Q4
34 quarters
|
|
24
iShares National Muni Bond ETF
MUB
$53.3B
| $16M | 0.93% |
148,686
+7,340
| +5% | +$785K |
2017 Q4
34 quarters
|
|
25
Alphabet (Google) Class A
GOOGL
$3.47T
| $15.9M | 0.92% |
44,471
+790
| +2% | +$284K |
2019 Q4
26 quarters
|
|
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SCI
PDS Planning's Q2 2026 Portfolio in Review
As of Q2 2026, PDS Planning held 628 positions worth $1.73B, up 14% from $1.52B the previous quarter. Its ten largest holdings account for 44% of the portfolio.
PDS Planning deployed $55.7M of net new capital in Q2 2026, opening 67 new positions and adding to 373 existing holdings. Its largest new stake was iShares S&P 100 ETF: 4,101 shares worth $1.5M.
By sector, the portfolio is most concentrated in Miscellaneous at 64% of assets, down from 65% a quarter earlier, followed by Technology and Financials.
On the sell side, the largest reduction was Abbott, an estimated $925K trimmed.
- PDS Planning's largest Q2 2026 buy was iShares S&P 100 ETF: 4,101 shares worth $1.5M.
- PDS Planning added most to iShares Core US Aggregate Bond ETF in Q2 2026, an estimated $3.59M increase.
- PDS Planning's biggest Q2 2026 reduction was Abbott, cutting an estimated $925K.
- PDS Planning fully exited Pinduoduo in Q2 2026, selling an estimated $381K.
- PDS Planning's ten largest holdings make up 44% of its $1.73B portfolio in Q2 2026.
- PDS Planning opened 67 new positions and closed 19 in Q2 2026.
- PDS Planning's portfolio value rose 14% quarter-over-quarter to $1.73B.
Based on PDS Planning's 13F filing for Q2 2026, filed 5 Aug 2026.