PDS Planning Portfolio holdings
PDS Planning is a fee-only financial planning and investment advisory firm that charges flat dollar fees rather than a percentage of assets. It was founded in 1985 in Ohio and is owned by four shareholders: Rita Itsell, Jamie Menges, Kurt Brown and James Rogers. Its retirement planning comes with tax strategy, and it spreads client money across exchange-traded funds, mutual funds, individual stocks and bonds, and cash. Its clients include high net worth individuals, pension plans and charities.
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
iShares Core US Aggregate Bond ETF
AGG
|
+$3.59M |
| 2 |
Vanguard Morningstar Total Stock Market ETF
VTI
|
+$2.93M |
| 3 |
iShares Core S&P 500 ETF
IVV
|
+$2.7M |
| 4 |
Vanguard FTSE Developed Markets ETF
VEA
|
+$2.61M |
| 5 |
Vanguard Dividend Appreciation ETF
VIG
|
+$2.33M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Abbott
ABT
|
+$925K |
| 2 |
Sandisk
SNDK
|
+$755K |
| 3 |
HDFC Bank
HDB
|
+$515K |
| 4 |
Pinduoduo
PDD
|
+$381K |
| 5 |
Microsoft
MSFT
|
+$352K |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 64.29% |
| 2 | Technology | 11.9% |
| 3 | Financials | 6.47% |
| 4 | Healthcare | 4.73% |
| 5 | Communication Services | 2.9% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
51
Coca-Cola
KO
$405B
| $5.39M | 0.31% |
66,367
+292
| +0.4% | +$23.1K |
2017 Q4
34 quarters
|
|
52
Johnson & Johnson
JNJ
$658B
| $4.89M | 0.28% |
19,261
-24
| -0.1% | -$5.59K |
2017 Q4
34 quarters
|
|
53
U.S. Core Equity 2 Portfolio ETF Class Shares
DFAC
$48.9B
| $4.81M | 0.28% |
108,432
+7,078
| +7% | +$303K |
2024 Q3
7 quarters
|
|
54
Visa
V
$773B
| $4.29M | 0.25% |
12,513
+234
| +2% | +$75.1K |
2019 Q2
28 quarters
|
|
55
Deere & Co
DE
$182B
| $3.94M | 0.23% |
6,212
-97
| -2% | -$56.2K |
2017 Q4
34 quarters
|
|
56
Costco
COST
$449B
| $3.82M | 0.22% |
4,086
+239
| +6% | +$238K |
2020 Q2
24 quarters
|
|
57
Applied Materials
AMAT
$310B
| $3.77M | 0.22% |
5,220
+54
| +1% | +$24.9K |
2022 Q4
14 quarters
|
|
58
ASML
ASML
$604B
| $3.69M | 0.21% |
1,856
+160
| +9% | +$255K |
2020 Q4
22 quarters
|
|
59
Walmart Inc
WMT
$980B
| $3.68M | 0.21% |
32,479
+124
| +0.4% | +$15.4K |
2020 Q2
24 quarters
|
|
60
United Parcel Service
UPS
$92.1B
| $3.65M | 0.21% |
33,969
-119
| -0.3% | -$12.4K |
2017 Q4
34 quarters
|
|
61
Cincinnati Financial
CINF
$27.8B
| $3.57M | 0.21% |
19,286
+19
| +0.1% | +$3.15K |
2017 Q4
34 quarters
|
|
62
Lam Research
LRCX
$299B
| $3.46M | 0.2% |
7,995
+225
| +3% | +$68.3K |
2023 Q1
13 quarters
|
|
63
ExxonMobil
XOM
$770B
| $3.43M | 0.2% |
25,071
-115
| -0.5% | -$17.2K |
2017 Q4
34 quarters
|
|
64
Cisco
CSCO
$412B
| $3.42M | 0.2% |
29,089
+843
| +3% | +$88.2K |
2018 Q1
33 quarters
|
|
65
Caterpillar
CAT
$286B
| $3.23M | 0.19% |
3,032
+102
| +3% | +$89.6K |
2021 Q1
21 quarters
|
|
66
Mastercard
MA
$556B
| $3.2M | 0.19% |
6,236
+343
| +6% | +$171K |
2020 Q2
24 quarters
|
|
67
GE Aerospace
GE
$313B
| $3.18M | 0.18% |
8,502
-50
| -0.6% | -$15.7K |
2022 Q4
14 quarters
|
|
68
Intel
INTC
$348B
| $3.13M | 0.18% |
22,424
+241
| +1% | +$24.4K |
2018 Q4
30 quarters
|
|
69
Oracle
ORCL
$396B
| $2.98M | 0.17% |
20,362
+215
| +1% | +$39K |
2017 Q4
34 quarters
|
|
70
JPMorgan Nasdaq Equity Premium Income ETF
JEPQ
$42.5B
| $2.78M | 0.16% |
45,203
+955
| +2% | +$56.7K |
2023 Q4
10 quarters
|
|
71
Eaton
ETN
$144B
| $2.75M | 0.16% |
6,458
+56
| +0.9% | +$22.6K |
2017 Q4
34 quarters
|
|
72
Corning
GLW
$106B
| $2.71M | 0.16% |
10,596
| – | – |
2024 Q2
8 quarters
|
|
73
Amphenol
APH
$196B
| $2.69M | 0.16% |
30,492
+418
| +1% | +$30.1K |
2022 Q4
14 quarters
|
|
74
Home Depot
HD
$328B
| $2.57M | 0.15% |
7,300
+489
| +7% | +$159K |
2019 Q1
29 quarters
|
|
75
Vanguard Morningstar Value ETF
VTV
$194B
| $2.53M | 0.15% |
11,604
+60
| +0.5% | +$12.5K |
2021 Q1
21 quarters
|
|
Similar funds
PDS Planning's Q2 2026 Portfolio in Review
As of Q2 2026, PDS Planning held 628 positions worth $1.73B, up 14% from $1.52B the previous quarter. Its ten largest holdings account for 44% of the portfolio.
PDS Planning deployed $55.7M of net new capital in Q2 2026, opening 67 new positions and adding to 373 existing holdings. Its largest new stake was iShares S&P 100 ETF: 4,101 shares worth $1.5M.
By sector, the portfolio is most concentrated in Miscellaneous at 64% of assets, down from 65% a quarter earlier, followed by Technology and Financials.
On the sell side, the largest reduction was Abbott, an estimated $925K trimmed.
- PDS Planning's largest Q2 2026 buy was iShares S&P 100 ETF: 4,101 shares worth $1.5M.
- PDS Planning added most to iShares Core US Aggregate Bond ETF in Q2 2026, an estimated $3.59M increase.
- PDS Planning's biggest Q2 2026 reduction was Abbott, cutting an estimated $925K.
- PDS Planning fully exited Pinduoduo in Q2 2026, selling an estimated $381K.
- PDS Planning's ten largest holdings make up 44% of its $1.73B portfolio in Q2 2026.
- PDS Planning opened 67 new positions and closed 19 in Q2 2026.
- PDS Planning's portfolio value rose 14% quarter-over-quarter to $1.73B.
Based on PDS Planning's 13F filing for Q2 2026, filed 5 Aug 2026.