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HR

Howe & Rusling Portfolio holdings

AUM $1.53B
1-Year Est. Return 21.45%
This Fund
S&P 500
This Quarter Est. Return
+0.31%
1 Year Est. Return
+21.45%
3 Year Est. Return
+66.11%
5 Year Est. Return
+83.74%
10 Year Est. Return
+259.21%
AUM
$1.19B
AUM Growth
+$28.7M
Cap. Flow
+$41.5M
Cap. Flow %
3.49%
Top 10 Hldgs %
30.7%
Holding
477
New
67
Increased
172
Reduced
137
Closed
43

Top Buys

Rank Stock Value
1
CASY icon
Casey's General Stores
CASY
+$7.71M
2
MSTR icon
Strategy Inc
MSTR
+$6.77M
3
MDLZ icon
Mondelez International
MDLZ
+$6.25M
4
INTU icon
Intuit
INTU
+$6.08M
5
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$4.66M

Top Sells

Rank Stock Value
1
STZ icon
Constellation Brands
STZ
+$7.17M
2
LW icon
Lamb Weston
LW
+$6.01M
3
AVGO icon
Broadcom
AVGO
+$4.67M
4
JPM icon
JPMorgan Chase
JPM
+$4.07M
5
USB icon
US Bancorp
USB
+$3.37M

Sector Composition

Rank Sector Weight
1 Technology 18.1%
2 Financials 11.48%
3 Healthcare 8.34%
4 Consumer Discretionary 7.52%
5 Consumer Staples 6.63%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
JPM icon
1
JPMorgan Chase
JPM
$955B
$45.2M 3.8%
184,162
-15,945
-8% -$4.07M
VTI icon
2
Vanguard Morningstar Total Stock Market ETF
VTI
$681B
$44.3M 3.73%
161,365
+16,047
+11% +$4.66M
VCIT icon
3
Vanguard Intermediate-Term Corporate Bond ETF
VCIT
$66.3B
$43.7M 3.68%
534,596
+46,513
+10% +$3.76M
GVI icon
4
iShares Intermediate Government/Credit Bond ETF
GVI
$3.78B
$38M 3.19%
358,228
+14,300
+4% +$1.5M
IVV icon
5
iShares Core S&P 500 ETF
IVV
$898B
$36M 3.03%
64,026
+4,473
+8% +$2.64M
AAPL icon
6
Apple
AAPL
$4.54T
$34.4M 2.89%
154,755
-1,387
-0.9% -$321K
IUSG icon
7
iShares Core S&P US Growth ETF
IUSG
$33.5B
$33.6M 2.83%
264,663
+12,794
+5% +$1.77M
MSFT icon
8
Microsoft
MSFT
$3.62T
$31.3M 2.64%
83,478
+3,836
+5% +$1.56M
AVGO icon
9
Broadcom
AVGO
$1.99T
$29.9M 2.51%
178,490
-22,064
-11% -$4.67M
XOM icon
10
ExxonMobil
XOM
$628B
$28.6M 2.4%
240,245
-776
-0.3% -$85.8K
AMZN icon
11
Amazon
AMZN
$2.94T
$25.5M 2.14%
133,863
+3,986
+3% +$865K
IUSV icon
12
iShares Core S&P US Value ETF
IUSV
$27.6B
$24.7M 2.08%
267,832
+30,363
+13% +$2.85M
META icon
13
Meta Platforms (Facebook)
META
$1.5T
$22.9M 1.92%
39,687
-1,057
-3% -$682K
HON icon
14
Honeywell
HON
$78.6B
$19.4M 1.63%
96,986
+3,160
+3% +$639K
PM icon
15
Philip Morris
PM
$294B
$19.3M 1.62%
121,405
-13,636
-10% -$1.93M
ICE icon
16
Intercontinental Exchange
ICE
$84.1B
$19.1M 1.6%
110,604
+669
+0.6% +$110K
NVDA icon
17
NVIDIA
NVDA
$5.31T
$18.3M 1.54%
169,225
+3,996
+2% +$506K
ABBV icon
18
AbbVie
ABBV
$435B
$17.5M 1.47%
83,408
-239
-0.3% -$46.5K
VCSH icon
19
Vanguard Short-Term Corporate Bond ETF
VCSH
$44.7B
$16.1M 1.35%
203,337
+11,315
+6% +$887K
DTE icon
20
DTE Energy
DTE
$29.1B
$15.2M 1.28%
109,812
-76
-0.1% -$9.7K
TJX icon
21
TJX Companies
TJX
$177B
$14.8M 1.25%
121,591
+365
+0.3% +$44.3K
KO icon
22
Coca-Cola
KO
$374B
$14.1M 1.18%
196,224
+16,476
+9% +$1.1M
UNH icon
23
UnitedHealth
UNH
$375B
$13.7M 1.15%
26,184
-369
-1% -$189K
PEP icon
24
PepsiCo
PEP
$189B
$13.6M 1.15%
90,846
+14,124
+18% +$2.1M
MDLZ icon
25
Mondelez International
MDLZ
$79.9B
$13.1M 1.1%
193,224
+101,393
+110% +$6.25M
1
2 3 4 5

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Howe & Rusling's Q1 2025 Portfolio in Review

As of Q1 2025, Howe & Rusling held 477 positions worth $1.19B, up 2.5% from $1.16B the previous quarter. Its ten largest holdings account for 31% of the portfolio.

Howe & Rusling deployed $41.5M of net new capital in Q1 2025, opening 67 new positions and adding to 172 existing holdings. Its largest new stake was Casey's General Stores: 18,815 shares worth $8.17M.

By sector, the portfolio is most concentrated in Technology at 18% of assets, down from 20% a quarter earlier, followed by Financials and Healthcare.

On the sell side, the largest reduction was Constellation Brands, an estimated $7.17M trimmed.

  • Howe & Rusling's largest Q1 2025 buy was Casey's General Stores: 18,815 shares worth $8.17M.
  • Howe & Rusling added most to Mondelez International in Q1 2025, an estimated $6.25M increase.
  • Howe & Rusling's biggest Q1 2025 reduction was Constellation Brands, cutting an estimated $7.17M.
  • Howe & Rusling fully exited Lamb Weston in Q1 2025, selling an estimated $6.01M.
  • Howe & Rusling's ten largest holdings make up 31% of its $1.19B portfolio in Q1 2025.
  • Howe & Rusling opened 67 new positions and closed 43 in Q1 2025.
  • Howe & Rusling's portfolio value rose 2.5% quarter-over-quarter to $1.19B.

Based on Howe & Rusling's 13F filing for Q1 2025, filed 17 Jun 2025.