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HR

Howe & Rusling Portfolio holdings

AUM $1.53B
1-Year Est. Return 21.45%
This Fund
S&P 500
This Quarter Est. Return
+1.82%
1 Year Est. Return
+21.45%
3 Year Est. Return
+66.11%
5 Year Est. Return
+83.74%
10 Year Est. Return
+259.21%
AUM
$1.16B
AUM Growth
-$2.91M
Cap. Flow
-$10.2M
Cap. Flow %
-0.88%
Top 10 Hldgs %
33.01%
Holding
471
New
60
Increased
146
Reduced
140
Closed
61

Top Buys

Rank Stock Value
1
MCD icon
McDonald's
MCD
+$8.35M
2
DHR icon
Danaher
DHR
+$3.77M
3
IDXX icon
Idexx Laboratories
IDXX
+$3.04M
4
AZN icon
AstraZeneca
AZN
+$2.57M
5
ABBV icon
AbbVie
ABBV
+$1.91M

Top Sells

Rank Stock Value
1
JNJ icon
Johnson & Johnson
JNJ
+$8.43M
2
BAX icon
Baxter International
BAX
+$6.62M
3
MNST icon
Monster Beverage
MNST
+$4.08M
4
MCK icon
McKesson
MCK
+$3.92M
5
GD icon
General Dynamics
GD
+$2.81M

Sector Composition

Rank Sector Weight
1 Technology 19.9%
2 Financials 11.54%
3 Healthcare 7.72%
4 Consumer Discretionary 7.13%
5 Consumer Staples 6.53%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
JPM icon
1
JPMorgan Chase
JPM
$955B
$48M 4.13%
200,107
-2,754
-1% -$641K
AVGO icon
2
Broadcom
AVGO
$1.99T
$46.5M 4.01%
200,554
-5,685
-3% -$1.05M
VTI icon
3
Vanguard Morningstar Total Stock Market ETF
VTI
$681B
$42.1M 3.63%
145,318
+4,660
+3% +$1.36M
VCIT icon
4
Vanguard Intermediate-Term Corporate Bond ETF
VCIT
$66.3B
$39.2M 3.38%
488,083
+20,898
+4% +$1.71M
AAPL icon
5
Apple
AAPL
$4.54T
$39.1M 3.37%
156,142
+811
+0.5% +$191K
GVI icon
6
iShares Intermediate Government/Credit Bond ETF
GVI
$3.78B
$35.8M 3.09%
343,928
-320
-0.1% -$33.6K
IUSG icon
7
iShares Core S&P US Growth ETF
IUSG
$33.5B
$35.1M 3.03%
251,869
+11,914
+5% +$1.64M
IVV icon
8
iShares Core S&P 500 ETF
IVV
$898B
$35.1M 3.02%
59,553
+847
+1% +$501K
MSFT icon
9
Microsoft
MSFT
$3.62T
$33.6M 2.89%
79,642
+2,232
+3% +$951K
AMZN icon
10
Amazon
AMZN
$2.94T
$28.5M 2.46%
129,877
+1,382
+1% +$283K
XOM icon
11
ExxonMobil
XOM
$628B
$25.9M 2.23%
241,021
-10,238
-4% -$1.2M
META icon
12
Meta Platforms (Facebook)
META
$1.5T
$23.9M 2.06%
40,744
+107
+0.3% +$62.8K
NVDA icon
13
NVIDIA
NVDA
$5.31T
$22.2M 1.91%
165,229
+4,609
+3% +$635K
IUSV icon
14
iShares Core S&P US Value ETF
IUSV
$27.6B
$22M 1.9%
237,469
+18,922
+9% +$1.82M
HON icon
15
Honeywell
HON
$78.6B
$20M 1.72%
93,826
-4,455
-5% -$929K
ICE icon
16
Intercontinental Exchange
ICE
$84.1B
$16.4M 1.41%
109,935
+3,002
+3% +$476K
PM icon
17
Philip Morris
PM
$294B
$16.3M 1.4%
135,041
-4,087
-3% -$516K
VCSH icon
18
Vanguard Short-Term Corporate Bond ETF
VCSH
$44.7B
$15M 1.29%
192,022
+3,033
+2% +$238K
ABBV icon
19
AbbVie
ABBV
$435B
$14.9M 1.28%
83,647
+10,370
+14% +$1.91M
TJX icon
20
TJX Companies
TJX
$177B
$14.6M 1.26%
121,226
+1,024
+0.9% +$122K
GOOG icon
21
Alphabet (Google) Class C
GOOG
$4.4T
$14M 1.21%
73,447
+1,587
+2% +$280K
UNH icon
22
UnitedHealth
UNH
$375B
$13.4M 1.16%
26,553
-3,848
-13% -$2.19M
DTE icon
23
DTE Energy
DTE
$29.1B
$13.3M 1.14%
109,888
-1,539
-1% -$190K
STZ icon
24
Constellation Brands
STZ
$22.3B
$12.3M 1.06%
55,614
-594
-1% -$141K
MS icon
25
Morgan Stanley
MS
$343B
$11.8M 1.01%
93,483
-2,459
-3% -$303K
1
2 3 4 5

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MCP
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CCM
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ICM
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Howe & Rusling's Q4 2024 Portfolio in Review

As of Q4 2024, Howe & Rusling held 471 positions worth $1.16B, down 0.25% from $1.16B the previous quarter. Its ten largest holdings account for 33% of the portfolio.

Howe & Rusling's Q4 2024 filing shows 60 new, 146 increased, 140 reduced and 61 closed positions. Its largest new stake was Danaher: 15,329 shares worth $3.52M. The largest sale was Johnson & Johnson, an estimated $8.43M.

By sector, the portfolio is most concentrated in Technology at 20% of assets, up from 19% a quarter earlier, followed by Financials and Healthcare.

  • Howe & Rusling's largest Q4 2024 buy was Danaher: 15,329 shares worth $3.52M.
  • Howe & Rusling added most to McDonald's in Q4 2024, an estimated $8.35M increase.
  • Howe & Rusling's biggest Q4 2024 reduction was Johnson & Johnson, cutting an estimated $8.43M.
  • Howe & Rusling fully exited Baxter International in Q4 2024, selling an estimated $6.62M.
  • Howe & Rusling's ten largest holdings make up 33% of its $1.16B portfolio in Q4 2024.
  • Howe & Rusling opened 60 new positions and closed 61 in Q4 2024.
  • Howe & Rusling's portfolio value fell 0.25% quarter-over-quarter to $1.16B.

Based on Howe & Rusling's 13F filing for Q4 2024, filed 12 Feb 2025.