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HR

Howe & Rusling Portfolio holdings

AUM $1.53B
1-Year Est. Return 21.45%
This Fund
S&P 500
This Quarter Est. Return
+1.82%
1 Year Est. Return
+21.45%
3 Year Est. Return
+66.11%
5 Year Est. Return
+83.74%
10 Year Est. Return
+261.51%
AUM
$1.16B
AUM Growth
-$2.91M
Cap. Flow
-$10.2M
Cap. Flow %
-0.88%
Top 10 Hldgs %
33.01%
Holding
471
New
60
Increased
146
Reduced
140
Closed
61

Top Buys

Rank Stock Value
1
MCD icon
McDonald's
MCD
+$8.35M
2
DHR icon
Danaher
DHR
+$3.77M
3
IDXX icon
Idexx Laboratories
IDXX
+$3.04M
4
AZN icon
AstraZeneca
AZN
+$2.57M
5
ABBV icon
AbbVie
ABBV
+$1.91M

Top Sells

Rank Stock Value
1
JNJ icon
Johnson & Johnson
JNJ
+$8.43M
2
BAX icon
Baxter International
BAX
+$6.62M
3
MNST icon
Monster Beverage
MNST
+$4.08M
4
MCK icon
McKesson
MCK
+$3.92M
5
GD icon
General Dynamics
GD
+$2.81M

Sector Composition

Rank Sector Weight
1 Technology 19.9%
2 Financials 11.54%
3 Healthcare 7.72%
4 Consumer Discretionary 7.13%
5 Consumer Staples 6.53%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
BSV icon
251
Vanguard Short-Term Bond ETF
BSV
$44.6B
$214K 0.02%
2,775
-445
-14% -$34.5K
CAH icon
252
Cardinal Health
CAH
$55B
$211K 0.02%
+1,780
New +$208K
IYT icon
253
iShares US Transportation ETF
IYT
$2.28B
$206K 0.02%
3,056
– –
VUG icon
254
Vanguard Morningstar Growth ETF
VUG
$229B
$204K 0.02%
2,988
-1,452
-33% -$97.5K
FNDA icon
255
Schwab Fundamental US Small Company Index ETF
FNDA
$9.33B
$201K 0.02%
6,752
+346
+5% +$10.6K
IEF icon
256
iShares 7-10 Year Treasury Bond ETF
IEF
$47.2B
$190K 0.02%
2,057
+723
+54% +$68.3K
EFG icon
257
iShares MSCI EAFE Growth ETF
EFG
$17B
$190K 0.02%
1,961
+1,945
+12,156% +$198K
VB icon
258
Vanguard Morningstar Small-Cap ETF
VB
$81.6B
$184K 0.02%
764
-340
-31% -$83.7K
SHE icon
259
State Street SPDR MSCI USA Gender Diversity ETF
SHE
$334M
$181K 0.02%
1,562
– –
JQUA icon
260
JPMorgan US Quality Factor ETF
JQUA
$8.4B
$177K 0.02%
+3,082
New +$179K
XLP icon
261
State Street Consumer Staples Select Sector SPDR ETF
XLP
$14.9B
$176K 0.02%
2,243
+36
+2% +$2.92K
FNDF icon
262
Schwab Fundamental International Large Company Index ETF
FNDF
$25.2B
$174K 0.02%
5,230
+285
+6% +$10.1K
EWJ icon
263
iShares MSCI Japan ETF
EWJ
$22.6B
$158K 0.01%
2,361
+84
+4% +$5.79K
SMDV icon
264
ProShares Russell 2000 Dividend Growers ETF
SMDV
$710M
$152K 0.01%
2,240
-340
-13% -$24.1K
DFUV icon
265
Dimensional US Marketwide Value ETF
DFUV
$15.7B
$150K 0.01%
3,677
– –
IWF icon
266
iShares Russell 1000 Growth ETF
IWF
$127B
$150K 0.01%
1,496
+412
+38% +$40.5K
QUAL icon
267
iShares MSCI USA Quality Factor ETF
QUAL
$47.6B
$138K 0.01%
776
+55
+8% +$9.99K
XLB icon
268
State Street Materials Select Sector SPDR ETF
XLB
$8.59B
$134K 0.01%
3,186
-34
-1% -$1.57K
VIOV icon
269
Vanguard S&P Small-Cap 600 Value ETF
VIOV
$1.89B
$127K 0.01%
+1,362
New +$130K
FXG icon
270
First Trust Consumer Staples AlphaDEX Fund
FXG
$227M
$127K 0.01%
1,984
– –
ISMD icon
271
Inspire Small/Mid Cap Impact ETF
ISMD
$343M
$127K 0.01%
3,378
– –
IVOV icon
272
Vanguard S&P Mid-Cap 400 Value ETF
IVOV
$1.36B
$127K 0.01%
+1,326
New +$131K
AIQ icon
273
Global X Artificial Intelligence & Technology ETF
AIQ
$10.8B
$124K 0.01%
3,217
– –
RYLD icon
274
Global X Russell 2000 Covered Call ETF
RYLD
$1.39B
$124K 0.01%
7,575
+909
+14% +$15K
VIOG icon
275
Vanguard S&P Small-Cap 600 Growth ETF
VIOG
$1.08B
$123K 0.01%
+1,057
New +$129K
9 10
11
12 13

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MCP
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CCM
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ICM
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CET
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Howe & Rusling's Q4 2024 Portfolio in Review

As of Q4 2024, Howe & Rusling held 471 positions worth $1.16B, down 0.25% from $1.16B the previous quarter. Its ten largest holdings account for 33% of the portfolio.

Howe & Rusling's Q4 2024 filing shows 60 new, 146 increased, 140 reduced and 61 closed positions. Its largest new stake was Danaher: 15,329 shares worth $3.52M. The largest sale was Johnson & Johnson, an estimated $8.43M.

By sector, the portfolio is most concentrated in Technology at 20% of assets, up from 19% a quarter earlier, followed by Financials and Healthcare.

  • Howe & Rusling's largest Q4 2024 buy was Danaher: 15,329 shares worth $3.52M.
  • Howe & Rusling added most to McDonald's in Q4 2024, an estimated $8.35M increase.
  • Howe & Rusling's biggest Q4 2024 reduction was Johnson & Johnson, cutting an estimated $8.43M.
  • Howe & Rusling fully exited Baxter International in Q4 2024, selling an estimated $6.62M.
  • Howe & Rusling's ten largest holdings make up 33% of its $1.16B portfolio in Q4 2024.
  • Howe & Rusling opened 60 new positions and closed 61 in Q4 2024.
  • Howe & Rusling's portfolio value fell 0.25% quarter-over-quarter to $1.16B.

Based on Howe & Rusling's 13F filing for Q4 2024, filed 12 Feb 2025.