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Diversify Wealth Management’s Booking.com BKNG Stock Holding History

Diversify Wealth Management’s Portfolio BKNG Stock Details BKNG Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q2 		$980K Sell
5,248
-155,577
-97% -$26.5M 0.02% 637
2026
Q1 		$1.12M Buy
160,825
+159,700
+14,196% +$29.4M 0.02% 569
2025
Q4 		$239K Buy
1,125
+75
+7% +$15.4K 0.01% 566
2025
Q3 		$211K Buy
1,050
+100
+11% +$22.3K 0.01% 511
2025
Q2 		$208K Buy
+950
New +$195K 0.01% 516

Other funds holding BKNG

BlackRock
BlackRock New York $6.73T AUM 46.02% 1-Year Est. Return
Vanguard Capital Management
Vanguard Capital Management Malvern, Pennsylvania $4.68T AUM
AllianceBernstein
AllianceBernstein Nashville, Tennessee $302B AUM 26.44% 1-Year Est. Return
State Street
State Street Boston, Massachusetts $3.37T AUM 44.26% 1-Year Est. Return
T. Rowe Price Associates
T. Rowe Price Associates Baltimore, Maryland $999B AUM 46.22% 1-Year Est. Return
Invesco
Invesco Atlanta, Georgia $1.26T AUM 61.52% 1-Year Est. Return
Dodge & Cox
Dodge & Cox San Francisco, California $191B AUM 17.5% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.88T AUM 44.46% 1-Year Est. Return
Capital World Investors
Capital World Investors Los Angeles, California $846B AUM 46.74% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.81T AUM 41.13% 1-Year Est. Return

Diversify Wealth Management's BKNG Position: Q2 2026 in Review

Diversify Wealth Management reduced its Booking.com (BKNG) stake by 97% in Q2 2026, selling an estimated $26.5M and leaving 5,248 shares worth $980K. The position accounts for 0.02% of the portfolio, ranked #637.

Diversify Wealth Management first reported a position in BKNG in Q2 2025 and has held it in 5 quarters since. The position peaked at $1.12M in Q1 2026. 1,922 funds tracked by Wall St. Rank hold BKNG as of Q2 2026.

  • Diversify Wealth Management held 5,248 shares of Booking.com worth $980K as of Q2 2026.
  • Diversify Wealth Management sold 155,577 Booking.com shares in Q2 2026, an estimated $26.5M.
  • Booking.com made up 0.02% of Diversify Wealth Management's portfolio in Q2 2026, its #637 holding.
  • Diversify Wealth Management first reported a position in Booking.com in Q2 2025 and has held it in 5 quarters since.
  • Diversify Wealth Management's Booking.com position peaked at $1.12M in Q1 2026.
  • 1,922 funds tracked by Wall St. Rank held Booking.com as of Q2 2026.

Based on Diversify Wealth Management's 13F filing for Q2 2026, filed 30 Jul 2026.