Creative Planning
QUAL icon

Creative Planning’s iShares MSCI USA Quality Factor ETF QUAL Stock Holding History

Creative Planning’s Portfolio QUAL Stock Details QUAL Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q1 		$26M Buy
135,582
+31,365
+30% +$6.29M 0.02% 347
2025
Q4 		$20.7M Buy
104,217
+1,742
+2% +$342K 0.01% 376
2025
Q3 		$19.9M Buy
102,475
+1,654
+2% +$310K 0.02% 365
2025
Q2 		$18.4M Sell
100,821
-1,803
-2% -$311K 0.02% 358
2025
Q1 		$17.5M Buy
102,624
+35,844
+54% +$6.42M 0.02% 352
2024
Q4 		$11.9M Buy
66,780
+894
+1% +$162K 0.01% 400
2024
Q3 		$11.8M Buy
65,886
+1,041
+2% +$181K 0.01% 395
2024
Q2 		$11.1M Buy
64,845
+2,754
+4% +$452K 0.01% 389
2024
Q1 		$10.2M Buy
62,091
+3,636
+6% +$568K 0.01% 400
2023
Q4 		$8.6M Buy
58,455
+554
+1% +$76.7K 0.02% 415
2023
Q3 		$7.63M Buy
57,901
+6,128
+12% +$837K 0.01% 419
2023
Q2 		$6.98M Sell
51,773
-31
-0.1% -$3.94K 0.01% 428
2023
Q1 		$6.43M Sell
51,804
-9,885
-16% -$1.19M 0.01% 440
2022
Q4 		$7.03M Buy
61,689
+34,799
+129% +$3.95M 0.01% 402
2022
Q3 		$2.79M Sell
26,890
-17,194
-39% -$2.01M ﹤0.01% 586
2022
Q2 		$4.93M Buy
44,084
+21,682
+97% +$2.65M 0.01% 455
2022
Q1 		$3.02M Sell
22,402
-3,662
-14% -$486K ﹤0.01% 598
2021
Q4 		$3.79M Buy
26,064
+1,657
+7% +$234K 0.01% 496
2021
Q3 		$3.21M Sell
24,407
-5,473
-18% -$753K 0.01% 542
2021
Q2 		$3.97M Buy
29,880
+9,810
+49% +$1.26M 0.01% 472
2021
Q1 		$2.44M Buy
20,070
+1,049
+6% +$124K ﹤0.01% 642
2020
Q4 		$2.21M Buy
19,021
+5,199
+38% +$572K ﹤0.01% 635
2020
Q3 		$1.43M Buy
13,822
+1,814
+15% +$186K ﹤0.01% 681
2020
Q2 		$1.15M Sell
12,008
-506
-4% -$46.4K ﹤0.01% 694
2020
Q1 		$1.01M Buy
12,514
+138
+1% +$13.2K ﹤0.01% 640
2019
Q4 		$1.25M Sell
12,376
-2,891
-19% -$278K ﹤0.01% 691
2019
Q3 		$1.41M Buy
15,267
+6,426
+73% +$591K ﹤0.01% 608
2019
Q2 		$809K Buy
8,841
+4,904
+125% +$441K ﹤0.01% 851
2019
Q1 		$349K Buy
3,937
+1,235
+46% +$104K ﹤0.01% 1245
2018
Q4 		$207K Sell
2,702
-509
-16% -$42.2K ﹤0.01% 1471
2018
Q3 		$290K Sell
3,211
-545
-15% -$47.9K ﹤0.01% 1428
2018
Q2 		$313K Buy
+3,756
New +$314K ﹤0.01% 1350
2017
Q3 		– Sell
-1,208
Closed -$90K – 3292
2017
Q2 		$90K Buy
1,208
+22
+2% +$1.62K ﹤0.01% 2062
2017
Q1 		$86K Buy
1,186
+291
+33% +$20.9K ﹤0.01% 2054
2016
Q4 		$62K Sell
895
-446
-33% -$30.2K ﹤0.01% 2215
2016
Q3 		$91K Buy
1,341
+541
+68% +$36.6K ﹤0.01% 1914
2016
Q2 		$53K Hold
800
– – ﹤0.01% 2106
2016
Q1 		$52K Sell
800
-101
-11% -$6.29K ﹤0.01% 2076
2015
Q4 		$58K Buy
901
+601
+200% +$38.9K ﹤0.01% 2000
2015
Q3 		$18K Buy
+300
New +$18.9K ﹤0.01% 2813

Other funds holding QUAL

Fidelity Investments
Fidelity Investments Boston, Massachusetts $1.9T AUM 41.92% 1-Year Est. Return
Envestnet Asset Management
Envestnet Asset Management Chicago, Illinois $374B AUM 17.66% 1-Year Est. Return
LPL Financial
LPL Financial San Diego, California $377B AUM 19.32% 1-Year Est. Return
Morgan Stanley
Morgan Stanley New York $1.66T AUM 25.57% 1-Year Est. Return
Bank of America
Bank of America Charlotte, North Carolina $1.37T AUM 24.88% 1-Year Est. Return
PNC Financial Services Group
PNC Financial Services Group Pittsburgh, Pennsylvania $173B AUM 20.72% 1-Year Est. Return
Ameriprise
Ameriprise Minneapolis, Minnesota $432B AUM 30.22% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.56T AUM 27.86% 1-Year Est. Return
Cerity Partners
Cerity Partners New York $70.8B AUM 21.68% 1-Year Est. Return
Wells Fargo
Wells Fargo San Francisco, California $530B AUM 22.01% 1-Year Est. Return

Creative Planning's QUAL Position: Q1 2026 in Review

Creative Planning increased its iShares MSCI USA Quality Factor ETF (QUAL) stake by 30% in Q1 2026, buying an estimated $6.29M and bringing the position to 135,582 shares worth $26M. The position accounts for 0.02% of the portfolio, ranked #347.

Creative Planning first reported a position in QUAL in Q3 2015 and has held it in 40 quarters since. 1,639 funds tracked by Wall St. Rank hold QUAL as of Q1 2026.

  • Creative Planning held 135,582 shares of iShares MSCI USA Quality Factor ETF worth $26M as of Q1 2026.
  • Creative Planning bought 31,365 iShares MSCI USA Quality Factor ETF shares in Q1 2026, an estimated $6.29M.
  • iShares MSCI USA Quality Factor ETF made up 0.02% of Creative Planning's portfolio in Q1 2026, its #347 holding.
  • Creative Planning first reported a position in iShares MSCI USA Quality Factor ETF in Q3 2015 and has held it in 40 quarters since.
  • 1,639 funds tracked by Wall St. Rank held iShares MSCI USA Quality Factor ETF as of Q1 2026.

Based on Creative Planning's 13F filing for Q1 2026, filed 12 May 2026.