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AA

Advisory Alpha Portfolio holdings

AUM $3.66B
1-Year Est. Return 14.99%
This Fund
S&P 500
This Quarter Est. Return
+7.43%
1 Year Est. Return
+14.99%
3 Year Est. Return
+38.88%
5 Year Est. Return
+32.02%
10 Year Est. Return
+94.94%
AUM
$3.21B
AUM Growth
+$270M
Cap. Flow
+$69.6M
Cap. Flow %
2.17%
Top 10 Hldgs %
48.78%
Holding
500
New
45
Increased
257
Reduced
158
Closed
19

Top Buys

Rank Stock Value
1
SCHM icon
Schwab US Mid-Cap ETF
SCHM
+$28.3M
2
XLI icon
State Street Industrial Select Sector SPDR ETF
XLI
+$14.8M
3
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$10.1M
4
SPYV icon
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
+$9.48M
5
XLB icon
State Street Materials Select Sector SPDR ETF
XLB
+$6.76M

Top Sells

Rank Stock Value
1
XLF icon
State Street Financial Select Sector SPDR ETF
XLF
+$17.2M
2
XLC icon
State Street Communication Services Select Sector SPDR ETF
XLC
+$13.7M
3
FTSM icon
First Trust Enhanced Short Maturity ETF
FTSM
+$4.34M
4
SPDW icon
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
+$3.83M
5
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$3.06M

Sector Composition

Rank Sector Weight
1 Technology 2.94%
2 Consumer Discretionary 1.05%
3 Financials 0.96%
4 Industrials 0.89%
5 Communication Services 0.84%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
LDOS icon
401
Leidos
LDOS
$13.8B
$261K 0.01%
1,657
+80
+5% +$11.8K
K
402
DELISTED
Kellanova
K
$261K 0.01%
3,283
-46
-1% -$3.76K
D icon
403
Dominion Energy
D
$62.6B
$260K 0.01%
+4,600
New +$252K
NOW icon
404
ServiceNow
NOW
$97.5B
$257K 0.01%
1,250
-55
-4% -$10.4K
EBAY icon
405
eBay
EBAY
$48.7B
$256K 0.01%
3,433
+50
+1% +$3.54K
HNDL icon
406
Strategy Shares Nasdaq 7HANDL Index ETF
HNDL
$631M
$255K 0.01%
11,776
-157
-1% -$3.27K
FDIS icon
407
Fidelity MSCI Consumer Discretionary Index ETF
FDIS
$1.58B
$252K 0.01%
2,684
+65
+2% +$5.73K
TSM icon
408
TSMC
TSM
$2.17T
$251K 0.01%
+1,110
New +$206K
GPC icon
409
Genuine Parts
GPC
$16.5B
$251K 0.01%
2,068
-5
-0.2% -$602
KR icon
410
Kroger
KR
$34.1B
$250K 0.01%
3,488
+23
+0.7% +$1.59K
EVX icon
411
VanEck Environmental Services ETF
EVX
$100M
$249K 0.01%
6,515
+47
+0.7% +$1.71K
ULTA icon
412
Ulta Beauty
ULTA
$20.6B
$249K 0.01%
+533
New +$220K
ETN icon
413
Eaton
ETN
$161B
$249K 0.01%
+698
New +$215K
WHR icon
414
Whirlpool
WHR
$2.32B
$249K 0.01%
2,454
+201
+9% +$16.7K
IEX icon
415
IDEX
IEX
$16.5B
$248K 0.01%
1,410
– –
NUSC icon
416
Nuveen ESG Small-Cap ETF
NUSC
$1.28B
$244K 0.01%
5,995
+24
+0.4% +$925
HEWJ icon
417
iShares Currency Hedged MSCI Japan ETF
HEWJ
$727M
$243K 0.01%
5,430
-324
-6% -$13.7K
XMMO icon
418
Invesco S&P MidCap Momentum ETF
XMMO
$7.49B
$243K 0.01%
1,890
+5
+0.3% +$597
O icon
419
Realty Income
O
$60.4B
$243K 0.01%
4,213
-124
-3% -$7.01K
PECO icon
420
Phillips Edison & Co
PECO
$5.39B
$242K 0.01%
6,915
+32
+0.5% +$1.13K
VDC icon
421
Vanguard Consumer Staples ETF
VDC
$7.75B
$242K 0.01%
1,106
-32
-3% -$7.01K
CMI icon
422
Cummins
CMI
$92.1B
$241K 0.01%
734
+21
+3% +$6.5K
RSPS icon
423
Invesco S&P 500 Equal Weight Consumer Staples ETF
RSPS
$246M
$240K 0.01%
8,017
-11
-0.1% -$332
GL icon
424
Globe Life
GL
$13.2B
$240K 0.01%
1,928
-105
-5% -$12.7K
EUAD
425
Select STOXX Europe Aerospace & Defense ETF
EUAD
$1.12B
$239K 0.01%
+5,538
New +$207K
15 16
17
18 19

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MHI
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GCM
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MMA
Mizuho Markets Americas New York $3.66B AUM 25.21% 1-Year Est. Return
OCM
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MTIM
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HIM
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APP
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SLG
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Advisory Alpha's Q2 2025 Portfolio in Review

As of Q2 2025, Advisory Alpha held 500 positions worth $3.21B, up 9.2% from $2.94B the previous quarter. Its ten largest holdings account for 49% of the portfolio.

Advisory Alpha's Q2 2025 filing shows 45 new, 257 increased, 158 reduced and 19 closed positions. Its largest new stake was ProShares Ultra Gold: 26,812 shares worth $929K. The largest sale was State Street Financial Select Sector SPDR ETF, an estimated $17.2M.

By sector, the portfolio is most concentrated in Technology at 2.9% of assets, up from 2.6% a quarter earlier, followed by Consumer Discretionary and Financials.

  • Advisory Alpha's largest Q2 2025 buy was ProShares Ultra Gold: 26,812 shares worth $929K.
  • Advisory Alpha added most to Schwab US Mid-Cap ETF in Q2 2025, an estimated $28.3M increase.
  • Advisory Alpha's biggest Q2 2025 reduction was State Street Financial Select Sector SPDR ETF, cutting an estimated $17.2M.
  • Advisory Alpha fully exited SPDR Gold MiniShares Trust in Q2 2025, selling an estimated $1.81M.
  • Advisory Alpha's ten largest holdings make up 49% of its $3.21B portfolio in Q2 2025.
  • Advisory Alpha opened 45 new positions and closed 19 in Q2 2025.
  • Advisory Alpha's portfolio value rose 9.2% quarter-over-quarter to $3.21B.

Based on Advisory Alpha's 13F filing for Q2 2025, filed 1 Aug 2025.