PLNT icon

Planet Fitness

98.64 USD
-2.13
2.11%
At close Updated Sep 17, 4:00 PM EDT
Pre-market
After hours
98.64
0.00
0%
1 day
-2.11%
5 days
-3.01%
1 month
-7.7%
3 months
-3.93%
6 months
0.32%
Year to date
-0.95%
1 year
20.85%
5 years
64.37%
10 years
436.67%
 

About: Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.

Employees: 4,173

0
Funds holding %
of 7,463 funds
Analysts bullish %

Fund manager confidence

Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)

98% more call options, than puts

Call options by funds: $169M | Put options by funds: $85.2M

35% more first-time investments, than exits

New positions opened: 65 | Existing positions closed: 48

25% more repeat investments, than reductions

Existing positions increased: 160 | Existing positions reduced: 128

14% more capital invested

Capital invested by funds: $9.13B [Q1] → $10.4B (+$1.31B) [Q2]

2% more funds holding

Funds holding: 401 [Q1] → 411 (+10) [Q2]

1.41% more ownership

Funds ownership: 112.79% [Q1] → 114.19% (+1.41%) [Q2]

22% less funds holding in top 10

Funds holding in top 10: 9 [Q1] → 7 (-2) [Q2]

Research analyst outlook

2 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$122
24% upside
Avg. target
$124
26% upside
High target
$126
28% upside

2 analyst ratings

positive
100%
neutral
0%
negative
0%
Canaccord Genuity
Brian McNamara
$126
Buy
Maintained
15 Sep 2025
Raymond James
Joseph Altobello
$122
Strong Buy
Maintained
7 Aug 2025

Financial journalist opinion

Based on 3 articles about PLNT published over the past 30 days

Positive
Seeking Alpha
2 days ago
Planet Fitness: More Price Increases, Moving In The Right Direction
Planet Fitness remains a compelling "Buy" after a recent correction, with strong fundamentals and multiple growth catalysts. PLNT's price increase on basic memberships and a future Black Card hike are boosting revenue growth and shifting members to higher-margin tiers. The company is focusing on franchise expansion and divesting lower-margin corporate clubs, supporting margin improvement and long-term profitability.
Planet Fitness: More Price Increases, Moving In The Right Direction
Neutral
GlobeNewsWire
2 days ago
More than 3.7 Million Teens Participate in Planet Fitness' High School Summer Pass™ Program, Building Lifelong Health and Wellness Habits Through Fitness
TORONTO, Sept. 15, 2025 (GLOBE NEWSWIRE) -- Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, announced record-breaking participation in its 2025 High School Summer Pass™ program.
More than 3.7 Million Teens Participate in Planet Fitness' High School Summer Pass™ Program, Building Lifelong Health and Wellness Habits Through Fitness
Positive
Seeking Alpha
6 days ago
Planet Fitness: Equity Story Has Gotten Better
I reiterate a strong buy rating for Planet Fitness, driven by robust membership growth and improved member quality, especially among Gen Z. The High School Summer Pass program is a sustainable funnel, building brand loyalty and de-risking long-term growth by engaging future paying members early. Franchisee economics are improving with lower build costs, extended agreements, and flexible equipment schedules, accelerating unit growth and profitability.
Planet Fitness: Equity Story Has Gotten Better
Positive
Investopedia
1 month ago
Planet Fitness Finally Made Canceling Easier. Why Its CEO Thinks That Could Help Growth
Making it easier to cancel gym memberships will—in time—bring in more customers, Planet Fitness says.
Planet Fitness Finally Made Canceling Easier. Why Its CEO Thinks That Could Help Growth
Neutral
Seeking Alpha
1 month ago
Planet Fitness, Inc. (PLNT) Q2 2025 Earnings Call Transcript
Planet Fitness, Inc. (NYSE:PLNT ) Q2 2025 Earnings Conference Call August 6, 2025 8:00 AM ET Company Participants Colleen Keating - CEO & Director Jay Stasz - Chief Financial Officer Stacey Caravella - Vice President of Investor Relations Conference Call Participants Alexander Thomas Perry - BofA Securities, Research Division Christopher Thomas O'Cull - Stifel, Nicolaus & Company, Incorporated, Research Division Jonathan Robert Komp - Robert W. Baird & Co. Incorporated, Research Division John Edward Heinbockel - Unidentified Company Guggenheim Securities - Unidentified Company Joseph Nicholas Altobello - Raymond James & Associates, Inc., Research Division Logan Paul Reich - RBC Capital Markets, Research Division Madison Callinan - Unidentified Company Canaccord Genuity - Unidentified Company Maksim Rakhlenko - TD Cowen, Research Division Marni Lysaght - Macquarie Research Rahul Krotthapalli - JPMorgan Chase & Co, Research Division Randal J.
Planet Fitness, Inc. (PLNT) Q2 2025 Earnings Call Transcript
Neutral
Seeking Alpha
1 month ago
Planet Fitness: Lack Of A Guidance Hike Introduces Pain
We maintain a long-term house position in Planet Fitness, viewing current valuation as a hold, with sub-$90 as an ideal entry point. Q2 delivered double-line beats: revenue up 13.3% and strong same-store sales growth of 8.2%, reflecting ongoing expansion and membership gains. Despite robust results, shares fell as management reiterated, rather than raised, full-year guidance, which disappointed some investors.
Planet Fitness: Lack Of A Guidance Hike Introduces Pain
Neutral
Zacks Investment Research
1 month ago
Here's What Key Metrics Tell Us About Planet Fitness (PLNT) Q2 Earnings
While the top- and bottom-line numbers for Planet Fitness (PLNT) give a sense of how the business performed in the quarter ended June 2025, it could be worth looking at how some of its key metrics compare to Wall Street estimates and year-ago values.
Here's What Key Metrics Tell Us About Planet Fitness (PLNT) Q2 Earnings
Positive
Zacks Investment Research
1 month ago
Planet Fitness (PLNT) Q2 Earnings and Revenues Top Estimates
Planet Fitness (PLNT) came out with quarterly earnings of $0.86 per share, beating the Zacks Consensus Estimate of $0.79 per share. This compares to earnings of $0.71 per share a year ago.
Planet Fitness (PLNT) Q2 Earnings and Revenues Top Estimates
Neutral
PRNewsWire
1 month ago
Planet Fitness, Inc. Announces Second Quarter 2025 Results
System-wide same club sales increased 8.2% Ended second quarter with total membership of approximately 20.8 million Maintains 2025 full-year growth outlook HAMPTON, N.H. , Aug. 6, 2025 /PRNewswire/ -- Today, Planet Fitness, Inc. (NYSE: PLNT) reported financial results for its second quarter ended June 30, 2025.
Planet Fitness, Inc. Announces Second Quarter 2025 Results
Positive
Zacks Investment Research
1 month ago
Planet Fitness (PLNT) Earnings Expected to Grow: Should You Buy?
Planet Fitness (PLNT) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
Planet Fitness (PLNT) Earnings Expected to Grow: Should You Buy?
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