Planet Fitness
PLNT
About: Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.
Employees: 4,173
Fund manager confidence
Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)
98% more call options, than puts
Call options by funds: $169M | Put options by funds: $85.2M
35% more first-time investments, than exits
New positions opened: 65 | Existing positions closed: 48
25% more repeat investments, than reductions
Existing positions increased: 160 | Existing positions reduced: 128
14% more capital invested
Capital invested by funds: $9.13B [Q1] → $10.4B (+$1.31B) [Q2]
2% more funds holding
Funds holding: 401 [Q1] → 411 (+10) [Q2]
1.41% more ownership
Funds ownership: 112.79% [Q1] → 114.19% (+1.41%) [Q2]
22% less funds holding in top 10
Funds holding in top 10: 9 [Q1] → 7 (-2) [Q2]
Research analyst outlook
2 Wall Street Analysts provided 1 year price targets over the past 3 months
2 analyst ratings
Canaccord Genuity
Brian McNamara
|
$126
|
Buy
Maintained
|
15 Sep 2025 |
Raymond James
Joseph Altobello
|
$122
|
Strong Buy
Maintained
|
7 Aug 2025 |
Financial journalist opinion
Based on 3 articles about PLNT published over the past 30 days