Franklin XRP ETF

XRPZ

Market cap $216M

XRP (CRYPTO:XRP) has spent the better part of two years working through regulatory uncertainty, and now that the dust has settled, a new question has emerged for mainstream investors around how to actually get exposure.

For years, XRP (CRYPTO: XRP) has existed in a kind of regulatory purgatory as Ripple's long-running legal battle with the SEC cast a shadow over the entire asset, keeping institutional money on the sidelines and leaving retail investors with limited, often inconvenient ways to get exposure.

Franklin XRP ETF (XRPZ) stands out as the most attractive long-term vehicle for XRP exposure due to its low sponsor fee and substantial AUM. I assign a 'Hold' rating to both XRPZ and XRP-USD, reflecting ongoing risk-off sentiment and recent ~60% drawdown in XRP-USD. XRPZ benefits from regulated custody (Coinbase) and offers cost efficiency, but lacks staking yield unlike Solana or Ethereum ETFs.

Among the current wave of altcoin ETF launches, a growing number of products are hitting the market that many advisors and investors still don't know well. Bitcoin has a strong narrative at this point, and even ethereum's story is becoming more mainstream — but other altcoins still remain relatively under-the-radar.

XRP's spot ETFs are sucking in roughly $50 million a day in fresh capital, hitting nearly $1 billion in inflows in under four weeks, the fastest adoption pace since Ethereum ETFs launched. Yet the token itself has cratered 11% over the past ten days and sits near $1.72, well below the $2.