WPP

WPP

Market cap $3.84B

NEW YORK, April 7, 2026 /PRNewswire/ -- Fair Play (fairplay-ai.com.br) is the world's first platform powered by artificial intelligence, created to help identify and refer possible cases of online racism. Developed by Ogilvy, in partnership with the Public Prosecutor's Office of the Federal District and Territories (MPDFT), the project was born as an innovative response to an urgent and growing crisis: the spread of hate speech and racist manifestations in digital environments.

BELLEVUE, Wash.--(BUSINESS WIRE)--Xnurta, the award-winning agentic AI-powered advertising platform in retail media, today announced that Luis Pedro Martinez has joined the company as Managing Director, Europe, based in London. Martinez brings more than 15 years of experience across technology, retail media, and agency leadership, most recently serving as a VP at WPP Media UK. His appointment marks a significant step in Xnurta's international expansion and deepens its engagement with global bra.

NEW YORK--(BUSINESS WIRE)--Brewer, Attorneys & Counselors announce industry expert in Foster v. WPP, Nick Manning, published an analysis related to the lawsuit, which is currently pending in New York Supreme Court. The analysis is available on Mr. Manning's LinkedIn. Mr. Manning is the founder of Encyclomedia International and Non-Executive Chairman of Media Marketing Compliance (MMC), and previously served as Chief Strategy Officer at Ebiquity and co-founded Manning Gottlieb OMD. The case.

WPP PLC faces further earnings pressure in 2026 despite a new medium-term growth plan, according to Deutsche Bank, which has cut its price target to 425p from 510p while retaining a 'buy' rating. Following the group's full year 2025 results and strategy update last week, analyst Steve Liechti said new chief executive Cindy Rose's 'Elevate28' plan offers a clearer path to mid-term growth, which is positive for a “lowly rated stock with market sentiment at a low”.

WPP plc is a speculative turnaround play with a Buy rating and a £4/share price target, reflecting deep undervaluation. WPP faces ongoing structural challenges, client losses, and slow AI adoption, but manageable debt and cost-cutting support a potential recovery. Even under conservative assumptions — negative AEPS growth, margin pressure, and a halved dividend — WPP could deliver triple-digit returns over two years.

WPP plc (WPP) Q4 2025 Earnings Call Transcript

WPP PLC shares fell 4.5% to 260p after the advertising group unveiled a sweeping overhaul and cost-cutting plan as new chief executive Cindy Rose acknowledged recent underperformance and set out a three-year path back to growth. The group, which dropped out of the FTSE 100 in December, said it will move from a holding company structure to a single integrated company, streamlined into four operating units – WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions – across four regions.

New boss Cindy Rose outlined her plan to lift the advertising group out of the doldrums as the board cut its final dividend to 7.5 pence a share from 24.4 pence a year before.

WPP will combine its agencies into a single company underpinned by AI and data, with four units including a new "WPP Creative", under Chief Executive Cindy Rose's strategy to turn around the ad group after operating profit fell 23%.

One of the world's largest advertising agencies disclosed a stunning trove of seemingly confidential client data in an attempt to defend itself against accusations of operating self-enriching rebate schemes.